Charities in Need of Media Attention

Author: MJ Pedone – CEO of Indra Public Relations – January 17, 2013

When I first founded Indra Public Relations, I listened to the needs of my clients and heard them loud and clear on why they wanted to hire a firm that offers everything needed to grow a business and that is why we offer a wide variety of in house services that includes, PR, nonprofit management, event planning and production, branding and celebrity integration.

Early on, I had many of my nonprofit clients come to me who were misinformed about earning press and didn’t understand why other organizations were front and center in the media.  I had to explain that those other organizations have outstanding PR and marketing firms, but the ones that don’t, aren’t in the running for growing their funds as competitively as others that do.

Here are 3 reasons why your charity DOES NOT wins press coverage:

1. Those who benefit from your charity’s work are not in front of media enough. Most of the media opportunities you get should feature people your work helps.  The best stories and those that drive donations to a charity, are the ones that tugs at people’s heartstrings. You need to bring a human element to the story to impact your charity’s work.

2. Your charity does too few public events. From a PR perspective, events are a key way to build relationships with the media and broader public. People (including media) like events, and there is no doubt that charity events generally have a feel-good vibe and are a nice counterpoint for journalists, because “news” is usually bad news.

3. Your leadership is not committed to raising the organization’s profile in the media. Like anything in business, very little is going to happen without real commitment from senior leaders. If your charity wants to take PR to the next level, you better have a leader at the top that understands the relationship between earned media and the bottom line.

If you want to let the world know about your amazing mission, then you need to have an experienced team of experts get the word out there for you. At Indra Public Relations, we are available to grow your business and meet your goals.  http://www.indrapr.com If you like what you read, please feel free to share it.

– MJ Pedone – Founder of Indra Public Relations – January 2013

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