Charities Blogging To Make a Difference
Author: MJ Pedone / March 21, 2013
In today’s world, they way in which we communicate has expanded through the social media outlets. Charities are seeing the availability of multiple social platforms and the opportunities for engagement, interaction and donor participation. Social media is for having a conversation online about particular aspects of the charity’s mission and fundraising initiatives and interacting with friends, followers and supporters making it a platform for building long term relationships. Although most groups share their news on Twitter and Facebook, there are several aspects that should be used in your communications plan to connect with constituents who you can cultivate over time. Although this alone won’t bring in a significant amount of money in the short term, it can lead to your long-term goal of raising funds and awareness for your cause.
I find that many organizations are rethinking the way they approach social communication through blog posts, which is a critical communications tool for charities. In fact, according to research by the University of Massachusetts, a higher percentage of charities have active blogs than any other category, which in fact, makes sense. Blogs are a cost-effective way to tell stories and build a consistent emotional connection with supporters and more importantly, a great way to thank your supporters for their help, good wishes and donations. This reinforces the power of social media and more importantly, the power of blogging.
While many organizations have adopted social media tools, linking tools to specific goals is still an evolving effort. Charities that clearly articulate how they are spending donors’ money have an easier time attracting and retaining supporters. Is this the new era of social giving? I think it is too soon to say but it is another great avenue for donors to gain knowledge and support a cause that is dear to them.
How is your charity or the charity you support demonstrating its impact to donors so they have a better understanding of their mission and how your support plays a major role?
I welcome all feedback and as always, if you like what you read, be social and share.