By: Kelsey Clark
Each year both male and female fans look forward to the airing of the Victoria’s Secret Fashion Show. The annual show is typically aired in early December and taped in November. Victoria’s Secret models, as well as some high fashion models show off intricate lingerie to millions of viewers. However, the Fashion Show entails much more than models simply walking down the runway. Viewers are given an ultimate entertainment experience, as well-known singers perform alongside the models, interviews with the models are incorporated in between runway walks and cameras go behind the scenes as the models get ready. These particular characteristics drive viewer interest, making it much more than beautiful women walking in lingerie on national television.
The taping of the show, which occurred on November 13 in New York City, received significant online attention this year, as viewers had the opportunity to get a sneak peek at the designs the models wore, particularly through Instagram. The social media outlet provided an insider’s view of the entire show experience before it is aired. Below is a list of four Victoria’s Secret models, also known as “angels,” who posted photos to their personal Instagram pages during the taping of the show, allowing for maximized coverage of a special event.
Erin Heatherton posted a photo of her and two other angels with the caption, “Backstage with beauties.” Visit the rest of Heatherton’s Instagram here.
Adriana Lima posted a photo of a hair stylist with the caption “Getting ready!!!” during the early stages of the taping of the show. Visit Lima’s Instagram here.
Candice Swanepoel posted a photo of herself with two fashion assistants with the caption, “Shoe problems at #vsfashionshow rehearsals. Thanks for the help…” Visit Swanepoel’s Instagram here.
Alessandra Ambrosio posted a photo of herself with the caption, “#backstage #selfie #vsfashionshow #shyleerosejewelry.” Visit Ambrosio’s Instagram here.
In addition to the angels providing immediate coverage of the actual show, the Victoria’s Secret Instagram account posted several pictures of the event. Some of the photos posted included, the runway prior to the show, the wings on mannequins before the angels wore them and an angel being interviewed.
The insider’s perspective viewers, fans and followers of the various Instagram accounts were given provided them with the opportunity to feel like they were at the show. Not only did fans get immediate coverage, they also received a sneak peek of what the show will entail when it is aired.
Instagram provided instant feedback of an exclusive event and allowed for fans to feel a special connection with the angels. Additionally, posting on Instagram and various other social media outlets provided significant, positive promotion for the airing. Although the show is advertised on its own across several locations, the advertisement of photos on Instagram solidifies the date and time of the show in viewers’ minds.
This year’s Victoria’s Secret Fashion Show will air on December 10 at 10 p.m. on CBS. Well-known artists, Taylor Swift and Fall Out Boy will be this year’s performers. Of course I will be watching, will you?
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