NBC’s Multimedia Approach to the Winter Games

By: Gina Mason

Since the 2010 Winter Olympics in Vancouver, the way we watch and consume news and sports has changed drastically. Nearly four years later, technology has rapidly evolved and we are now accustomed to information and content being a few clicks away. So what does this mean for the upcoming Olympic coverage? Well…everything.

Prior to the days of Facebook and Twitter, a majority of the Olympic coverage was prerecorded and aired during evening primetime hours. Although to some that seems incredibly antiquated now, it guaranteed networks and advertisers that viewers would tune in every night to see their favorite athletes compete. However, the 2012 London Olympics truly changed the game and it was the first Olympics were real-time updates affected the engagement and coverage (i.e. #NBCFail Phelps vs. Lochte). Social media platforms dominated the coverage and people from all over the world discovered the perks of real-time Olympic updates. In addition, social media gave the fans an opportunity to directly interact with the athletes, making the Games more interesting for all.

With Sochi Winter Olympics rapidly approaching, NBC has been working hard to ensure that viewers can tune into its Olympic coverage any time, anywhere, from multiple platforms. Not only will NBC be streaming the Games on television, they will be using a multimedia approach to keep viewers engaged at all times.

With the mindset of “the more Olympics you give people, the more they want,” NBC is providing as much content as possible. According to a recent Mashable article, “when combined with the 539 hours scheduled to be televised on NBC and its affiliate stations, the coverage of the 2014 Olympics will total more than the prior two Winter Olympics combined.” That is a lot of coverage!

Here are a few ways NBC is making the Sochi Games accessible to all:

NBC Live Stream and Live Extra

The Olympics are now fully accessible on smartphones, tablets and computers thanks to the NBC Live Stream and Live Extra App.  You can now tune in to every minute of all 98 sporting events live on your device of choice. NBC also created a featured called the “Gold Zone” channel that “provides you with your very own host and a series of live look-ins that guarantee you a front row seat.”  This personalized feature allows viewers to become more engaged and tailor their Olympic experience.


Although the Olympics are just a few days away, you can get amped up for the Games now on Facebook. NBC has teamed up with Facebook and will stream over 1,000 hours of digital content on the social media platform.  In hopes to maintain buzz around the Games and NBC’s coverage, the NBC Olympics Facebook page “will feature the most up-to-date news and information, along with polls, photo galleries, trivia and sharable images,” according to a recent Variety article.

NBC Olympics additional social media sites

As expected, Twitter, Instagram, Pintrest and Vine will also be in NBC’s arsenal of Olympic coverage. For real time updates, Olympic news and interviews with the athletes, @NBCOlympics will be keeping viewers informed on all that is happening in Sochi. In addition, NBCOlympics’ Vine, Instagram and Pintrest accounts will be posting behind-the-scenes photos and recap videos.

No matter which platform you choose, NBC worked hard to ensure that viewers not only watch the Games, but also are completely engaged. I am really interested to see the ratings and the statistics that come from this approach.

I know I will be tuning into the Games via Twitter and my iPad. Which platforms will you use? Are you excited for the upcoming Sochi Olympics?

I welcome any and all comments and as always, if you like what you read be social and share.

Lastly, I leave you with this…LET’S GO TEAM USA!

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