By: Gina Mason
Happy Spring! After a long winter, spring has finally sprung and it is time to officially kickoff event season. From rooftop happy hours and beach bashes to concerts and fashion shows, the warm weather will bring a variety of events in all shapes and sizes.
However no matter the type of event, the cornerstone of your event promotion should be your website. In today’s world of smartphones and tablets, your website should be the landing place for your event. The website must effectively articulate all aspects of your event, provide potential sponsors and attendees with as much information as possible and most importantly, create excitement.
Here are a few important elements to remember when creating an event website:
Include more than simply the date, time and location:
In addition to the basic event details, make sure that your website contains an in-depth description of your event. Be sure to address the five W’s and one H (who, what, when, where, why and how) in your description. Although these may seem obvious, you would be surprised how many people forget to include these vital elements. It is also beneficial to include details such as an event itinerary, ticket prices, directions, event attire and information about special guests, speakers, beneficiaries or sponsors. The more information you have on your website the less phone calls and emails you will have to answer. 😉
Speaking of answering emails and phone calls, make sure that your website includes the contact information for all of key people handling the event. Depending on the size of the event, there may be different people handling various aspects (i.e. ticketing, sponsorships, media, etc.) and it is imperative that their contact information is posted on the website. Even if it is just their name, titles and email addresses make sure that potential attendees or sponsors have someone they can directly reach out to with inquires about the event.
Links to social media accounts
As I’m sure you all know, using social media for your event is a great way to engage your audience. Be sure to have icons and links to all of your social media accounts clearly displayed on your event website (we suggest in the top right hand corner of your homepage). Use your website as a way for people to easily follow your social media accounts and vise versa. Utilize your social media accounts to engage a different audience and direct them visit the event website to learn more.
Ticketing or Registration
Whether your event is free or attendees must pay, it is vital to have ticketing or registration information on your website. If you can purchase tickets directly on the event website or if you decided to use a registration software like Eventbrite, make sure that it is as easy as possible for people to RSVP to your event. The easier you make it, the more likely it is that people will register or purchase tickets.
Photos and Media Coverage
If this is an annual or reoccurring event, be sure to include all of your press coverage and photos from your past events. This gives potential attendees and sponsors an idea of what to expect at your event and also establishes credibility. You want people to think, “Wow! This event looks awesome. I should definitely get tickets to this!”
These are just a few tips on how to make a great event website. Incorporating all of these elements will hopefully make your life (or the event planner’s) life a lot easier. If you are interested in hosting an event and are unsure of where to start, check out www.indrapr.com for more information about our event planning services. Best of luck with your next event!
As always, I welcome your comments and if you like what you read be social and share.