Monthly Archives: May 2014

How Podcasts Can Help Your Business

Author: Gina Mason

There seems to be a trend here in New York City and after walking around for just five minutes, you may notice it too. The trend of plugging in and tuning out seems to have caught on and literally everyone is wearing headphones these days. Sure, this could be problematic for people crossing the street or for humanity in general, but in an attempt to find the silver lining, it is a great thing for people who utilize the power of the podcast.

For those of you who are still stuck in the Walkman days, a podcast is defined by Merriam Webster as “a program (as of music or talk) made available in digital format for automatic download over the Internet.” Thanks to modern technology, podcasts can now be recorded and downloaded anywhere on almost any mobile device. Who needs the radio when you can eliminate traditional advertisements, annoying DJs and tune into the topics or music you want to hear? Not to mention, podcast popularity is growing at an exponential rate. From news outlets to the White House to, these digital episodes are popping up everywhere.

Some of you may be thinking, podcasts are great for personal use, but why should I start one for my business? Here are a few reasons why you should consider using podcasts as a marketing tool:

It’s easy and inexpensive

It doesn’t cost much to start your own podcast and it takes less than five minutes to create an account. There are hundreds of free podcast hosting sites that you can use such as PodCast Garden, Blog Talk Radio, Podcast Machine and All of which are FREE and easy to navigate and use. (Here at Indra PR, we LOVE Blog Talk Radio). The only thing you really need to begin your podcasts is little time, some great content, a phone and a Wi-Fi connection. It is as simple as that.  

You can brand your podcast

Just like anything else in business, the brand of your podcast is very important. Brainstorm a great name for your show and come up with an interesting logo that is similar to your business logo. This leads me to my next point, be sure to keep the brand of your podcast aligned with your business. For example, if you are a mechanic, talk about the auto industry, interview influencers and share tips on what you have learned over the years. Also, utilize your podcast to drive people to your website, blog and/or social media sites. With that in mind, try not to overload your listeners with too much self-promotional information during the episode.

You control the content

Podcasts are another great tool to spread your strategic message to your target audience and distinguish yourself as an industry expert. Podcasts provide you with an informal way to “get inside in mind of your audience,” and speak to them directly. However, the content of your podcast is very important so make sure that you have an outline of topics or ideas when doing your show live. However, don’t forget to have fun with your podcast! Content is key, but if you are entertaining during your podcast will be more successful and you will keep listeners coming back for more.

The benefits of podcasts go on and on, but the most important thing to keep in mind when starting a podcast is consistency. To build a following, you need to make sure that you are consistently posting new episodes and that you are keeping your content fresh and exciting. Podcasts can really give you a great alternative when it comes to communicating directly with your audience and can expand your marketing efforts.

Lastly, be sure to check out Indra Public Relations’ podcast, Live with MJ! on Blog Talk Radio. Live with MJ! features Indra’s very own President & Founder, MJ Pedone and me, Gina Mason as her co-host. Each week, MJ and I interview influencers who are making an impact and discusses everything from sports and entertainment to philanthropic and charity events.  Here is the link to the Live with MJ! to learn more:

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