By: Gina Mason
Creating a great online presence is incredibly important these days. Whether you are just starting to establish your brand online or trying to build a social media empire, the amount of followers that you have can be very important. Often times, (especially in PR) we evaluate someone’s “influence” in terms of their following and usually one of our first questions is “how many followers do you have?”
From the other side of the business, we are constantly asked, “how do I get more followers?” Although there is no secret formula for boosting your followers from 100 to one million, there are a few techniques you can use to grow your following while getting strategic content out in the Twitter-verse.
I recently read a really interesting article by Mashable’s Editor-at-Large, Lance Ulanoff that had some great tips and tricks to boosting your following. One of the biggest methods that Lance utilizes to grow his personal following is by live-tweeting events. You could definitely call him an expert considering he has amassed over 70,000 Twitter followers by simply live-tweeting.
For those of you who may not be as Twitter savvy, live-tweeting is most easily defined by “sending a series of tweet during a live event.” One example of this is commenting or reacting to things like the Oscars, live TV shows and live events. Lance said that he approaches every live-tweeting event with the “utmost care and enthusiasm. A properly timed tweet, sharp reporting or keen observation can be re-shared dozens, hundreds, even thousands of times.”
So what is the goal of live-tweeting? According to Lance, “It is to convey your thoughts as quickly and concisely as possible, while crafting every single tweet for maximum impact.” Now, how do you do that?
Here are a great few tips Lance shared that may help you become more effective at live-tweeting and assist with building your following:
Every tweet should be a gem:
Lance suggests that every tweet that you send out during a live-tweeting session should be concise, accurate, have the right use of hashtags and have enough space for people to comment. You want to catch people’s attention and be sure that you make it easy for them to quote or retweet your message.
Consider building pre-tweets before an event:
With live-tweeting, it is almost like a race to get your message out first. One way to do this is to build some tweets prior to the event. He suggests this for events like the Oscars or something where there are announcements. For example, every year at the Oscars someone walks away with the title of best actress and you can craft a skeleton of this tweet to save time and get your message out there more quickly.
Can’t stop, won’t stop:
He advises that once you get an audience, you can’t stop tweeting. “If people are following you for insight and play-by-play, you can’t simply quit mid-event. So keep water and nourishment nearby, because it’s unlikely you’ll be moving, sometimes for an hour or more.” Just remember, as your audience grows, your following will too.
Don’t be white noise:
He also cautions Twitter users to avoid tweeting just for the sake of doing it. It will become “white noise” and you want to capture the “big news, most shocking moments.” After all, annoying your followers with useless information will not help build your following.
These are just a few of the fantastic tips that Lance shared so be sure to check out the link below to see what else he had to say:
Do you think that live-tweeting is an effective method of building a greater following? Have you ever tested this method before? What were your results like?
As always, I welcome your comments and if you like what you read be social and share.