Hello, Ello?

By: Jenifer W.

Everyone is buzzing about Ello, the anti-Facebook social network. Why? It promises to never advertise to you or sell your data. If you value complete privacy, this may be the network for you. But what is it exactly and is it worth investing your time and energy into yet another social network?

Judge for yourself:

Selling Point: No Ads
The creators describe Ello as … “a simple, beautiful, and ad-free social network created by a small group of artists and designers.” If you’re tired of the persistent, invasive ads and weird algorithm of Facebook, an ad-free digital zone run by artists seems pretty fantastic.

Reality Check: Facebook, Twitter, Tumblr and other popular socials started out ad-free too.

Selling Point: No Data Mining
The company also states that it won’t sell data about you to third parties and calls the collecting and selling of your data “creepy.”

Reality Check: Again, Facebook, Twitter, Facebook, Tumblr and others also started out this way and now collect everything about you, {from the pages you visit to what…} so that advertisers can sell to you

Selling Point: Exclusivity
Ello is super-private, transparent and stripped down to basics. It may appeal to people seeking authentically attention-grabbing and share-worthy material in their industry.

Reality Check: Ello is currently invitation-only. To join Ello, you need to know someone that is already on the network.

How will Ello make money?
Users will be able to purchase small, specific features that will help people create their own customized version of Ello, such as adding a GIF as your profile image.


Do you think Ello is here to stay, and will it remain true to it’s manifesto? What, if any, opportunities do you see for marketers?

As always, if you like what you read be sociable and share.

Stat: Between fall 2014 and spring 2014, Facebook use among teenagers aged 13 to 19 plummeted from 72 percent to 45 percent. In other words, less than half of the teenagers surveyed said “yes” when asked if they use Facebook. [http://www.washingtonpost.com/news/the-intersect/wp/2014/10/08/teens-are-officially-over-facebook/]

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