The Benefits of Infographics

By: Gina Mason

They say a picture is worth a 1000 words and in content marketing, it can be worth thousands of dollars too. Studies have shown that “people process visuals 600,000 times faster than text” and they “retain 80 percent of what they see and only 20 percent of what they read,” according to an article on Regan.com. Also, “the average person reads only 20% of webpage text,” making longwinded blog posts and excessive content on websites go unnoticed. This makes it difficult for many brands to capture people’s attention while communicating their strategic message.

The second part of this dilemma is that our society is on content overload. Nearly, 1.5 billion pieces of content, 140 million tweets and 2 million videos are created daily and we are exposed to an excessive amount of information per day. So how can you make your brand’s message standout in a sea of content? One solution is to create an infographic.

Outside of tantalizing food porn photos or cat memes, infographics are a fantastic tool to build your brand and get your message out there in a fun, attractive and interesting way. For those of you who are unfamiliar with infographics, they “are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.” Infographics can be used for many things and have a number of branding benefits.

Here are some reasons to consider implementing infographics into your marketing strategy:

• People love new tidbits of information, yet as mentioned above, many people no longer have the attention span to scroll through a website/article/blog post. Infographics can be compelling, attractive and can efficiently and effectively communicate your strategic message in a matter of seconds.
• They create brand awareness by demonstrating your expertise on a certain topic or in a certain industry and also give you an opportunity to showcase your brand.
• They can be easily shared and present viral capabilities with the right information and design.
• They help with Search Engine Optimization (SEO) which is great for expanding your brand to new audiences. According to Social Media Marketing expert Jeff Bullas, “The viral nature of the infographic medium makes people link to your site and Google will index your website higher due to Google’s “Page Rank” algorithm. This increases the importance that search engines pace on your site.”

However, not all infographics are created equal. In order to make sure your infographic gets the attention it deserves, make sure your infographic includes the following elements:

• Make it visually appealing while including unique and interesting content.
• Keep it simple and don’t overwhelm people with text.
• Make it easy to share on multiple platforms (i.e. Facebook, Twitter, Pinterest, etc.).
• Site your sources of research or statistics.
• Most importantly, don’t forget to include the link to your website so people can trace the information back to your company/brand and learn more.

The possibilities are endless when it comes to infographics and with our ever-dwindling attention spans, I believe that they will become even more prevalent as time goes on. Due to the sharing capabilities, I think that it is very smart to invest in infographics in order to promote your brand and reach a much larger audience.

What do you think of infographics? Do you find them to be informative and useful?

As always, if you like what you read be social and share.

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