By: Dallas J. Short
The big game is this Sunday and just because you might not have been able to afford an ad, does not mean you have to miss out on the opportunity for exposure. This is an excellent chance to grow and strengthen relationships. Here are a few tips:
1) Don’t Force It. If sports isn’t something that usually aligns with you or your company, don’t try to be a part of the event, just to do it. You would be the equivalent to a person jumping into a conversation and talking just to hear yourself speak, while others would stare and wonder why you are even there. However, do pay attention to the pre-game, game, half-time, post-game – something could come up or happen that you could be able to tie into with sincerity. The events being talked about are by fans, this is their game and their party, respect that and be a fun guest.
2) Know the Hashtags. Pay attention and follow what is trending and how it can apply to your involvement. You want to be in-the-know and relevant.
3) No Excessive Celebration. Do not try to come up with a clever quip and then think you won the game. Save your “Gronking.” Respond to people and put value into those conversations and interactions. Make people feel involved and appreciated, because they are and should be. Don’t respond to them how Marshawn Lynch might to the media.
4) Consistency is Key. If you are going to tweet during the event, make sure you’re not flooding timelines in the first half and then radio silence in the second. Well, you should not be flooding timelines at all. You want to tweet and to talk, but you do not want to be spammy and annoying.
5) Ear to the Ground. Listening is such an important and overlooked aspect of social media. You need to know who and what people are actually talking about. You need to understand the emotion and intensity, it is not just about the message you want to get out.
6) Don’t Hit the Locker Room Too Quick. Even after the game is over, the conversation and opportunities are not. This is a large scale event and conversations will continue to develop well after the clock has expired. Engage in relevant recaps and summaries. However, do not risk being “the last guy at the party,” if it’s dying out, it is ok to move on.
This Super Bowl is going to be a great game and with millions and millions spent on television advertising; there will also be millions and millions following along on social media. This is an opportunity for you and brands to connect and engage on a more natural level and develop meaningful interactions and relationships.
As always, I welcome any and all comments and if you like what you read be social and share.