By: Gina Mason
The Super Bowl is upon us and on Sunday, millions of Americans will tune in to watch the New England Patriots take on the Seattle Seahawks in the ultimate football showdown. Outside of the game, “deflate-gate” and the excessive amount of beer, pizza and chicken wings that will be consumed on this unofficial holiday, there is also another competition that will go on while the players are off the field. The battle of best Super Bowl commercial is always ultra competitive and the stakes are high, as advertisers have to capitalize on the only time of year where people actually want to watch commercials.
Over 110 million people will be watching to see which big brands will come up with the most innovative, clever or cute commercial of the year. However, it is not cheap for these brands to shine on the big stage and get international exposure. According to TIME.com, “This year, a Super Bowl ad costs roughly $4.5 million for 30 seconds of air time, up $500,000 from 2014.”
With that kind of money being shelled out for 30-second spots, viewers can expect big things from this year’s commercials. According to TIME.com, beer, cars, chips and half naked women will not dominate the themes of this year’s Super Bowl commercials. There will be a number of new brands such as Wix.com, Loctite, Mophie, Buzzfeed and The Verge that will all make their Super Bowl debut and bring some fresh campaigns and ideas to viewers. Also, ads wont be limited to TV screens. With high advertising rates, the power of viral videos and online streaming, many big brands are steering towards the digital market and using social media to get their message out there instead of paying millions for primetime spots.
To help get your head in the “commercial game” for Sunday, here are a few Super Bowl ads that came out early for your viewing pleasure:
Bud Light – Real Life Pac Man: https://www.youtube.com/watch?v=g9A1NowrnGI
Dove – Real Strength Men + Care: http://youtu.be/QoqWo3SJ73c
GoDaddy – Journey Home: https://www.youtube.com/watch?x-yt-ts=1422327029&x-yt-cl=84838260&v=X2AHrCtOHqc
Skittles – Super Bowl Tailgate with Kurt Warner: https://www.youtube.com/watch?x-yt-ts=1422327029&x-yt-cl=84838260&v=Gj_Dqkpzv1g
Victoria’s Secret – Angels Playing Football: https://www.youtube.com/watch?x-yt-cl=84838260&feature=player_embedded&x-yt-ts=1422327029&v=S5-sx-Qgd_M
T-Mobile – Kim Kardashian and #KimsDataStash: https://www.youtube.com/watch?x-yt-ts=1422327029&x-yt-cl=84838260&v=ZTwzsV3I3OQ
Based on the previews, which brand do you think is going to take home the title of “Best Super Bowl Commercial” this year? What do you hope to see from this year’s ads? Most importantly, what is your prediction for the big game?
I know I am looking forward to watching Tom Brady hopefully take down the Seahawks and of course, the squeal of Budweiser’s “Puppy Love” commercial from last year. I hope you all enjoy the game and commercials on Sunday and stay safe!
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