By: Dallas J. Short
With the NBA’s All-Star Weekend and Trent Tucker’s Celebrity All-Star Bowling Event nearing, the term “all-star” is something I can’t go minutes without hearing, but how exactly does one become an all-star? Well, since my jump shot leaves something to be desired, I figured I could better offer a few tips on how to improve your social media game.
Practice. Yes Allen, we’re talking about practice. Getting into the daily practice of posting content, but make sure the content has value and is aligned with your brand. Social media is not a jump rope game that you can hop in and out of. You need to be involved for your following to grow and for your engagements to increase. If, for some reason, you can’t get to your computer on a regular basis, there are a number of programs to make scheduling posts easy. There are also many reports out there on how many and what times to post, but you need to figure out what works and doesn’t work for your brand. I repeat though, you do need to be posting and (if called for) responding daily. Social media is a conversation, never forget that.
Skills. Know your skills and use them to your advantage. If you’re working with a fun brand, do not be afraid to be playful and use humor, when appropriate. However, if people are coming to you for facts and data, jokes might not be appreciated. Your skills will vary based on how you establish and strengthen your voice. Your “voice” is the personality of your brand and what people expect to hear when you talk. Imagine someone who usually speaks with a deep voice, if one day it sounds like they are on helium, it will be harder to take them serious. Now apply that to how your social media voice might be misinterpreted if you make a post that goes against what you normally do. Keeping that analogy in mind should keep you on track.
Focus. Kobe Bryant once said “I focus on one thing and one thing only – that’s trying to win as many championships as I can.” You need to have a focus and purpose for being on social media, for you to win the championship. You also have to figure out what a “championship” will look like to you. It will be different depending on the brand. Establish not only goals, but develop the tactics needed to accomplish them. Strategy combined with sincerity will take you far.
Ultimately, like the NBA, it will be the fans who select the All-Stars. If you’re doing a good job, the likes, favorites and retweets will show it and help boost your status. You’re aiming to be remembered more like Jordan from the free throw line and less like Shaq from the free throw line.
As always, I welcome all comments and if you like what you read be social and share.