Dove Attempting to Wash Away Negative Online Comments

By: Gina Mason

Award season is the best time of year for stargazing and I’m not referring to looking up at the sky. At each elegant affair, Hollywood’s best and brightest shine on the red carpet and show off the latest styles and trends. If you are like me than that means you are glued to the TV taking mental notes of what and who all the celebrities are wearing.

Despite all of the fabulous gowns and beautiful jewelry on the red carpet, many viewers at home during these award shows tend to share some very ugly comments about the celebrities and even make degrading comments about them online. (i.e. “What is [insert celebrity’s name] wearing?!?” “Wow! She put on some weight!” “She looks awful!” “She is looks so old!”

In attempt to wash away this negative issue during the Oscars, Dove and Twitter have teamed up to create a powerful campaign that promotes positivity and self-esteem. Earlier this week as a part of their new #SpeakBeautiful campaign, Dove released a new ad to show how negative and degrading comments online have a domino effect on us all. This powerful ad will run during the red carpet coverage of the Oscars to remind us all about how such negativity impacts us and how positivity can change that. To check out the video, click the link below:
https://www.youtube.com/watch?v=_cncxoJPwBw

In addition to the ad, “Dove will be making use of a Twitter tool on Oscar night that identifies certain key words — in this case, it will keep an eye out for those that mention, appearance and body image. The tool will flag negative tweets and Dove’s Twitter account — which will be manned by self-esteem experts — will tweet positive responses” according to Mashable.

A Dove spokesperson said, “Twitter is a powerful platform for building momentum around social issues, and we think it’s a good way to leverage the unique parts of the site to support things that matter. We want to help shift the conversation toward positivity.”

This campaign was in response to some staggering data that Twitter collected when it comes to social media and self-esteem:
• 8 out of 10 women encounter negative comments on social media that critique women’s looks.
• Women are 50 percent more likely to say something negative about themselves than positive on social media.
• 82 percent of women surveyed feel the beauty standards set by social media are unrealistic.
• 4 out of every 5 negative tweets Twitter identified about beauty and body image are women talking about themselves.”

I love this idea and I think it is the perfect platform to launch this type of campaign. What better way to promote this positive message than during one of the most watched shows of the year? I applaud Dove for trying to make a positive change in the world and promote the beauty in all of us. I think we have all been guilty of unfairly and negatively critiquing celebrities and more importantly, ourselves and it is a great reminder how we need to change the way we think about ourselves. We all have our own beauty and one small positive change can make a big difference.

What do you think of this campaign? Do you think it will be successful in stopping some the negativity that goes on during award shows? If it is successful, do you think this will translate into other live events?
As always, if you like what you read, be social and share.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s