By: Dallas J. Short
We write weekly blogs here at Indra Public Relations. It gives us a chance to share our own tips and thoughts on social media, public relations, sports, nonprofits and more. Blogging also helps increase traffic and helps with positioning you in the industry.
Neil Patel has been a blogger for over ten years, I was recently reading his entry “100 Lessons Learned from 10 Years of Blogging” and it was full of great advice. Here are 10 of my favorites, with some of my own input as well.
- “Make sure your headline is short enough to fit within a tweet.” There really is no reason for your headline to be more than 140 characters, but keeping it short allows sharing and discussing it on Twitter to be an easier process as well.
- “Experiment with different writing styles. It’s the best way for you to figure out your voice.” Voice is very important to me. Show your personality through your writing; you want your readers to get a good feel you and returning to read whatever you write, because they already have a sense of your style and know it will be something they will be interested in.
- “Make sure you get to the point as quickly as possible. Fluff doesn’t help.” No matter if it’s professional blah or personal blah, it will turn out… just blah. There are infinite things to do on the internet, keep your readers intrigued and keep it moving.
- “Avoid keyword stuffing in your blog posts — it will just hurt you.” Tagging things that don’t relate to increase search visibility is never a good thing. Don’t waste people’s times, they search to find something they are actually interested in.
- “Place social sharing buttons at the bottom of your post as well as on the side.” Make it easy to share and make sure when they share it includes your handle or tag. I see a lot of sites who let you share the story, but they do not give themselves any credit in the share.
- “Blogging is a long tail strategy, so don’t focus on optimizing your blog posts for any particular keyword. Just focus on writing high quality content.” Things trend and you want to be on top of those trends, but don’t force it. It will be transparent and take away from your credibility.
- “Always ask your readers a question at the end of your post. It helps increase the number of comments you receive.” You want to know what your readers are thinking, you want to be in touch with their interests and you want them to feel involved with the process.
- “Personal stories and experiences tend to receive the highest number of comments.” Don’t be a robot, tie something in with your life or professional experiences and let people feel that you are actually sharing with them. There is always a great chance, they have gone through something similar and will relate.
- “Wrap up your post with a conclusion. It’s a great way to summarize your message and provide key takeaways.” Give your final things and recap, people sometimes skim through the middle, so be sure to grab them in the beginning and regrab them in the end.
- “If you are stuck, ask others for help. From peers to people within your industry, others can give you ideas.” We are lucky to have a very collaborative and teamwork driven office here, constantly bouncing ideas off one another. Even if you don’t have that, it is very easy to reach out to others in networking groups, LinkedIn, etc. Don’t make writer’s block your permanent address, the world is not as cutthroat as cynics like to believe.
There is obviously a lot more that goes into blogging and creating a popular blog, these are just some of the ones that popped out at me and ones that we also follow at Indra. I think information along with honesty and passion are the driving forces behind a successful blog and overall experience for the reader.
Do you or your company blog? Do you have any additional tips to share with my readers? As always, I welcome or comments and if you like what you read, be social and share.
You can read all of Neil’s tips here: http://www.quicksprout.com/2014/12/17/100-lessons-learned-from-10-years-of-blogging/