Tag Archives: Beauty

Dove Attempting to Wash Away Negative Online Comments

By: Gina Mason

Award season is the best time of year for stargazing and I’m not referring to looking up at the sky. At each elegant affair, Hollywood’s best and brightest shine on the red carpet and show off the latest styles and trends. If you are like me than that means you are glued to the TV taking mental notes of what and who all the celebrities are wearing.

Despite all of the fabulous gowns and beautiful jewelry on the red carpet, many viewers at home during these award shows tend to share some very ugly comments about the celebrities and even make degrading comments about them online. (i.e. “What is [insert celebrity’s name] wearing?!?” “Wow! She put on some weight!” “She looks awful!” “She is looks so old!”

In attempt to wash away this negative issue during the Oscars, Dove and Twitter have teamed up to create a powerful campaign that promotes positivity and self-esteem. Earlier this week as a part of their new #SpeakBeautiful campaign, Dove released a new ad to show how negative and degrading comments online have a domino effect on us all. This powerful ad will run during the red carpet coverage of the Oscars to remind us all about how such negativity impacts us and how positivity can change that. To check out the video, click the link below:

In addition to the ad, “Dove will be making use of a Twitter tool on Oscar night that identifies certain key words — in this case, it will keep an eye out for those that mention, appearance and body image. The tool will flag negative tweets and Dove’s Twitter account — which will be manned by self-esteem experts — will tweet positive responses” according to Mashable.

A Dove spokesperson said, “Twitter is a powerful platform for building momentum around social issues, and we think it’s a good way to leverage the unique parts of the site to support things that matter. We want to help shift the conversation toward positivity.”

This campaign was in response to some staggering data that Twitter collected when it comes to social media and self-esteem:
• 8 out of 10 women encounter negative comments on social media that critique women’s looks.
• Women are 50 percent more likely to say something negative about themselves than positive on social media.
• 82 percent of women surveyed feel the beauty standards set by social media are unrealistic.
• 4 out of every 5 negative tweets Twitter identified about beauty and body image are women talking about themselves.”

I love this idea and I think it is the perfect platform to launch this type of campaign. What better way to promote this positive message than during one of the most watched shows of the year? I applaud Dove for trying to make a positive change in the world and promote the beauty in all of us. I think we have all been guilty of unfairly and negatively critiquing celebrities and more importantly, ourselves and it is a great reminder how we need to change the way we think about ourselves. We all have our own beauty and one small positive change can make a big difference.

What do you think of this campaign? Do you think it will be successful in stopping some the negativity that goes on during award shows? If it is successful, do you think this will translate into other live events?
As always, if you like what you read, be social and share.

Five Resume Mistakes

Five Resume Mistakes

By: MJ Pedone – September 23, 2013

Obsessing over every detail of your resume is a nightmare. Who knows what skills or accomplishments may catch someone’s eye knowing that HR manager receive a significant amount of resumes daily. Whatever you do to set yourself apart, make sure you’re not making these mistakes:

1.     Don’t give your resume document a generic title.

We all have that document on our computers titled “My Resume.”
But when you send it out, make sure the HR or hiring manager can find it, meaning it should contain your name and the word “resume” i.e. John Doe Resume.

Also, try not to give it a title that indicates it’s a resume skewed in favor of the position.  For example Entertainment PR Resume” indicates that you have aggregated your relevant Entertainment PR experience to make it appear stronger and in favor of the position. HR managers want the total picture of your career experience and may be put off by a resume that has obviously been doctored in a certain direction.

2.     Don’t put your name and contact information in the header.

This is one of those email/computer issues that can be killer. When formatting your resume, make sure that you do not put your contact information solely in the header. Often the header gets cut off or lost when sent via e-mail or to someone’s printer, and more importantly, resume filing software doesn’t pick up the information in the header. Make sure that if someone wants to contact you, they can.

Be sure and save your resume as a PDF file, which most people can open and view in its entirety and can’t be altered.

3.     Don’t use fancy fonts.

Probably the moral of this story is to PDF your resume, but if you are going to send it as a word document, don’t use fancy fonts. Although these types of scriptive fonts look beautiful, it isn’t very professional and the person receiving the resume may not have the same font on their computer, and it can look ugly on their end. It is always safe to use Times New Roman that is a clean professional font.

4.     Don’t go overboard with flowery, vague language.

Use specifics and the terms of the job description to which you are replying. Being overqualified can be just as bad as under qualified. If the job requires knowledge of Excel, make sure the HR manager is going to see Excel on your resume. You may describe “an award winning multiple screen high-end list,” but if you don’t say Excel, they may not get it.

5.     Don’t leave holes in your history.

People who look through a significant amount of resumes, like the timeline to be chronological order. It’s important not to leave holes because you never know what someone may assume why you weren’t working for that period of time. Often times, college grads leave the year of their graduation off their resumes because they don’t want to look too young.  But the work experience is often unrelated and for periods of less than a year which doesn’t look good. If you can see that a person was in school at that time, then it’s understandable.

It’s important for recruiters to be confident in the candidates they send out and that is why they need to have full disclosure. Even though resumes are marketing tools, people expect what is on your resume to be 100% accurate and not misleading. Build your resume with confidence and a complete chronological timeline that showcases your career progression from college to present.

As always, if you like what you read be social and share.