Tag Archives: Cancer

#FerrellTakesTheField and Spices Up Spring Training

By: Gina Mason

This year’s Major League Baseball Spring Training is one for the record books and one player is sure to go down in infamy for pulling off one of the most bizarre antics in baseball history. On Thursday, this player was traded to 10 different teams and played 10 different positions during five games in the span of one day. However, this was not your average professional baseball player. This type of accomplishment could only be pulled off by the man, the myth, the legend, Will Ferrell.

The comedian/actor laced up his cleats and hit the baseball field in a stunt of epic proportions to defy the odds of baseball, honor baseball legend Bert “Campy” Campaneris and most importantly, raise money and awareness for the fight against cancer.

Thanks to the brilliance of HBO and Funny or Die, Ferrell played all 10 positions (including DH) for 10 teams in the Cactus League in Arizona as part of an upcoming TV special that will air later this year. Relying on cars and “choppahs” (helicopters) to get from game to game, Ferrell managed to go 0-2 (2K) with one foul tip on offense, he also intentionally walked one batter while pitching, skillfully coached third base with awesome signs, grew an impressive beard and was traded for a Churro Dog and a D-bat Dog.

Prior to the games, Ferrell said that he felt confident going into the day and that “these teams need a clubhouse presence and my presence is a flabby 47-year-old guy that doesn’t know how to play. But I have life experience and I’m willing to do whatever it takes to get the job done,” during a pre-game(s) interview with ESPN’s Mike & Mike.
Not only did Ferrell pull off this crazy stunt, it was all documented via live-tweeting with the hashtag #FerrellTakesTheField.

Here is a recap of the day, thanks to ABC News:

“GAME ONE: Ferrell kicked off the first game by playing shortstop for the A’s. However, his time with the team was short, as he was traded to the Mariners almost immediately. “The A’s announced that Will Ferrell has been traded to the @Mariners for a CATBNL (Comedic Actor To Be Named Later). #FerrellTakesTheField,” the Mariners announced on Twitter. He played second base for the Mariners.

GAME TWO: Chicago Cubs at Los Angeles Angels of Anaheim
As a kid, Ferrell rooted for the Angels, “before they became the L.A. Angels of Anaheim, Adjacent to L.A., Just Southern California, South, North of San Diego Angels,” he joked. He kicked off game two playing for his hometown team, taking center field in place of Mike Trout and during his time on the field, successfully fielded the ball.
Afterward, he was traded to the Chicago Cubs, where he played first and coached third base.
Ferrell also batted, though he struck out!

GAME THREE: Cincinnati Reds at Arizona Diamondbacks
In a blockbuster trade, the Arizona Diamondbacks acquired Ferrell from the Chicago Cubs in exchange for two specialty hot dogs — a Churro dog and D-Bat dog — before playing Cincinnati.
It’s unclear if the hot dog he was later seen eating was one he was traded for.
Ferrell lined up in left field for the Diamondbacks.
Ferrell was later traded to the Reds and suddenly grew a lengthy grey beard. He played third base for Cincinnati.

GAME FOUR: San Francisco Giants at Chicago White Sox
Ferrell was on the move again later, arriving as a member of the Chicago White Sox via helicopter.
He struck out as a White Sox player and was quickly traded to the San Francisco Giants.
GAME FIVE: Los Angeles Dodgers at San Diego Padres
Ferrell pitched for the Dodgers before he was traded to the Padres to become San Diego’s right fielder.”

What may seem like an extravagant ploy, the craziness of the day did not go unnoticed and was extremely successful in terms of fundraising. According to @CBSSportsMLB, Ferrell was able to raise $1 million dollars to fight cancer and he will also auction off all of the uniforms and equipment he used during the day for the cause. It seemed as though the players, fans and all involved really enjoyed the comedic relief of Ferrell’s absurdity, but not all appreciated what he was doing. Former NFL coach and broadcaster John Madden found the stunt offensive, ““That’s a lack of respect. That’s a lack of respect for the game and a [lack of] respect for what players have to do to get where they are.”

As a huge Will Ferrell and baseball fan, I loved this stunt and that fact that it raised money for a great cause. Some view the game of baseball as “boring” and I think this spiced it up a little and showed the MLB as an organization may not be so “old school” as many previously thought. While I understand how some view the stunt as “disrespectful” to the game, I think because it was raising awareness for a good cause it was totally acceptable. After all, this was Spring Training not Game 7 of the World Series. I also loved the social media updates from all of the teams involved and hope that baseball as well as all professional sports organizations can take advantage of opportunities like this to generate awareness and give back to charities that need help.

What did you think of this stunt? Did you find it funny or disrespectful?
As always, I welcome your comments and if you like what you read be social and share.

Interview with Today’s Movers & Shakers – Christina Hamlett Interviews MJ Pedone, CEO & President of Indra Public Relations

Whether your product is mousetraps, cupcakes or novels, however, getting the world to actually discover its existence takes more than random luck and word-of-mouth. Specifically, it takes a PR professional with tireless energy, exceptional communication skills, and passion for a multiplicity of challenges. MJ Pedone, CEO and Publicist of Indra Public Relations in the heart of New York City (http://www.indrapr.com), shares a glimpse of what this demanding career field is really all about.

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CH: What inspired you to launch Indra Public Relations?

MJ: The inspiration to launch Indra Public Relations originated when I first launched my sports firm, Pro Players Sports Marketing Group. After several years, my partner and I parted ways and I continued in the business and kept growing my contacts and relationships and working in the business while being a fit model. After I gave birth to my son Adam 3 ½ years ago, I decided to retire completely from modeling and launch Indra Public Relations full-time after I had clients begging me to work with them on a full-time basis since they had a hard time finding qualified people who they were happy working with. Needless to say, I haven’t stopped or slept much since!

CH: Tell us about the company name you chose and what it means.

MJ: The name of my company, Indra Public Relations, comes from a Buddhist word meaning the king of the gods – controller of the senses and the beauty and splendor of heaven. I chose that word based on my spiritual beliefs as well as wanting the name to relate to my beautiful father who watches me from Heaven.

CH: Over the years I’ve met no shortage of job-seeking individuals who are drawn to the “glam” of public relations like moths to a flame. Many of them also say, “I think I’d be good at this because I’m a ‘people person’.” Why is this attribute only the tip of the iceberg when it comes to attracting clients and managing successful campaigns?

MJ: Being a “people person” certainly helps in this business since you are working so closely with your clients in relaying their message to the public as well as producing some of their biggest events. With that said, you need to be able to conceptualize a successful PR strategy, pitch it to the appropriate media channels as well as juggle all requests, deadlines and manage expectations –  all of which is a 24/7 job in itself! Experience, knowledge and relationships are key in this business in order to succeed.

CH: Who – or what – in your own background best prepared you for the responsibilities of this highly demanding career choice?

MJ: I don’t know if there is any one person per se who can prepare you for this type of highly demanding profession. I did adhere to the advice of a senior publicist many years ago that said to put your best effort forward with every client and if you go unappreciated for your diligent effort and hard work, cut them loose and let somebody else have the headache. How right on she was but, fortunately, I have been blessed with many great clients and have signed a few more amazing ones just recently who I have to keep anonymous for now!

CH: What do you feel strongly distinguishes Indra Public Relations from the competition?

MJ: I believe what distinguishes us from the competition is the personal service that we give our clients, our relationships and the experience of our team members.  I also think we are quite unique because we really focus on the charitable work of our celebrity clients and bring it to the forefront.

CH: There’s no question that the effects of social media are being felt throughout the world and, further, that there’s a correlation to the number of people who are eschewing traditional channels of hiring a PR professional and going the do-it-yourself route. Is this cost-cutting strategy necessarily a good idea?

MJ: I think most individuals don’t understand that social media is just a slice of the communication pie in communicating your message. You still need professionals to package and deliver your message to the public and you still need the media to bring your message to the forefront of the world.

CH: Tell us about the Indra PR team and some of the unique talents and perspectives they bring to your agency.

MJ: Our team consists of attorneys, digital and social media specialists, publicists, event planners, sports agents and a fabulous ghostwriter all of whom have been in the field for almost two decades. Each member of my talented team brings a different perspective and they are all specialized in their area of practice which makes Indra Public Relations successful.

CH: Your clients are primarily celebrities that come from the sports and entertainment industries. What types of challenges does this level of prestige present in scheduling appearances and planning fundraising events?

MJ: The type of challenges working with celebrities are always based upon their playing, filming, recording and traveling schedules.  I do have the schedules for each of my clients and make sure when planning their fundraising events, that they don’t have anything going on a day or two prior or post event in order to get them on the air or to meet with the major sponsors prior to their event. As far as booking appearances, it is much more challenging as the celebrities keep such a hectic schedule to begin with, add to their calendar at any given moment and then need downtime for their family. Some organizations don’t understand the life of these stars or how their schedules can change instantly and then they have to cancel. It definitely presents a challenge and then it looks like it is our fault because they don’t understand that side of the business. I have learned to deal with it and I don’t let it get to me. It is the true business professionals who understand this business.

CH: You have a demonstrated passion for “giving back” to both your community and to the world. What are some of the charitable projects that are especially dear to your heart (and why)?

MJ: All of my charitable projects are especially dear to my heart because whatever I get involved in, I give 100%. Without being specific because of all the charitable clients that retain us, I will say that I love working with the educational and pediatric foundations as well as the disaster relief programs. It is such a great feeling to be able to work with many great foundations and causes that serve millions of people all over the world.

 

CH: Long before the popularity of Mad Men, there were a number of television shows in which the main characters either worked for an advertising/PR agency or were the owners of their own firm (Thirtysomething, Trust Me, Bosom Buddies, Who’s the Boss, Bewitched, Melrose Place). The episodes, however, rarely showed the characters during working hours, focusing instead on their personal lives – and, thus, fueling the misconception that PR is a 9-5-weekday job with long lunches, fabulous offices, and lots of downtime. From a real-life view, what is a work day typically like for you?

MJ: My clients have access to me 24/7 so the typical workday of 9:00-5:00 doesn’t really exist in my case.  My typical workday begins when everybody else is still asleep.  I do my best creative writing in the middle of the night and will write for three or four hours before I head to the gym, get myself ready for work and then get my son ready for school. Once I get to work, I begin answering emails, conference calls, meeting with clients, potential clients, pitching clients and, of course, we can’t forget doing crisis management which is an integral part of our business. After 5:00, I’m usually off to an opening of a restaurant, art gallery, movie premiere, charity event, gala or something else that is happening. When I do get home, I have to bathe my son, read books to him, check for monsters under the bed and tell him a make-believe story before he falls asleep. I’m then answering emails for an hour or two before I unwind and go to sleep for two or three hours and start all over again.

CH: What do you enjoy the most about the PR biz?

MJ: What I enjoy the most about the PR biz is when I get my clients national and international media coverage.  It is still just as exciting as it was the first time I experienced the media hit and, of course, all my relationships that I have built over the years in which I have created some very real friendships.

CH: What’s the best advice anyone ever gave you about being your own boss?

MJ: The best advice I received about being my own boss was to treat your employees with respect, gratitude and reward them for their hard work and efforts.  Thus far, I have a very happy staff.

CH: What’s the best advice you’d give to a young person who wanted to break into this competitive field?

MJ: PROOFREAD! PROOFREAD! PROOFREAD! Then I would tell them to become a doctor.  They would get more sleep.  Lol.

If you have a question or would like more information on Indra Public Relations, please feel free to contact us. http://www.indrapr.com