Tag Archives: Celebrities

Red Nose Day – May 21, 2015

By: Dallas J. Short

Are you, your friends or your office participating in Red Nose Day?

Red Nose Day is a campaign dedicated to raising money for children and young people living in poverty by simply having fun and making people laugh. The inaugural Red Nose Day will be held in the U.S. on May 21, 2015. People across the country will come together to have fun and raise funds and awareness. The day’s events will culminate in a three-hour entertainment TV special on NBC featuring the country’s favorite comedians, musicians and Hollywood stars (you can check their website or social media for the long list or just tune in and be surprised.) The TV special will showcase top comedy and entertainment live and in pre-recorded segments, hosted by David Duchovny, Seth Meyers and Jane Krakowski. It will also highlight the issues for which Red Nose Day is fundraising. Viewers will be encouraged to make donations by phone and online. The monies received will be going to 12 charities working with children and young adults in the U.S. (where half of the money is going), Africa, Asia and Latin America.

This year’s Red Nose Day in the U.K. (March 13) raised over 121 million dollars so far and the number constantly increases with donations still pouring in. I’m guessing the U.S. donations will be a lot more.

#RedNoseDay is aimed at being a fun day. Yes, you will look like a clown, but it is for a great cause. This continues the trend of raising funds and awareness through doing ridiculous things. The Ice Bucket Challenge (ALS), dancing in adult underwear (Depend’s #Underawareness), and Color Runs (multiple organizations.) It might have already been coined, but it is what I refer to as #FUNdraisers.

Red noses have been available for purchase at Walgreens & Duane Reade stores across the country. You can locate a store near you here: http://www.walgreens.com/storelocator/find.jsp. A lot of locations are sold out, but keep looking or make one of your own. M&M’s has also partnered for the campaign.

About Red Nose Day: Red Nose Day was founded by Jane Tewson and Richard Curtis (writer and director of TV and films including Four Weddings and a Funeral, Notting Hill and Love Actually). Comic Relief UK launched on Christmas Day in 1985 with a live broadcast from a refugee camp in Sudan. It was created out of the firm belief that the power of mass media and high-profile celebrities can raise awareness of issues of poverty to change and save millions of lives. For more information or to make a donation online: http://www.rednoseday.org

If this event somehow snuck below your radar, hopefully now that you are aware, you will participate. It is never a bad day when you can have fun and help others.

Here are some ideas for this year and to help you plan better for next year’s: https://www.rednoseday.org/get-ideas

Have you held or been involved with a philanthropic event based around having fun? What are your thoughts on #FUNdraisers?

Let’s laugh and do good.

As always, I welcome your comments and if you like what you read, be social and share. I look forward to seeing lots of pictures of people with red noses.

Get in the Game: Tips for Tweeting on Super Sunday

By: Dallas J. Short
The big game is this Sunday and just because you might not have been able to afford an ad, does not mean you have to miss out on the opportunity for exposure. This is an excellent chance to grow and strengthen relationships. Here are a few tips:

1) Don’t Force It. If sports isn’t something that usually aligns with you or your company, don’t try to be a part of the event, just to do it. You would be the equivalent to a person jumping into a conversation and talking just to hear yourself speak, while others would stare and wonder why you are even there. However, do pay attention to the pre-game, game, half-time, post-game – something could come up or happen that you could be able to tie into with sincerity. The events being talked about are by fans, this is their game and their party, respect that and be a fun guest.

2) Know the Hashtags. Pay attention and follow what is trending and how it can apply to your involvement. You want to be in-the-know and relevant.

3) No Excessive Celebration. Do not try to come up with a clever quip and then think you won the game. Save your “Gronking.” Respond to people and put value into those conversations and interactions. Make people feel involved and appreciated, because they are and should be. Don’t respond to them how Marshawn Lynch might to the media.

4) Consistency is Key. If you are going to tweet during the event, make sure you’re not flooding timelines in the first half and then radio silence in the second. Well, you should not be flooding timelines at all. You want to tweet and to talk, but you do not want to be spammy and annoying.

5) Ear to the Ground. Listening is such an important and overlooked aspect of social media. You need to know who and what people are actually talking about. You need to understand the emotion and intensity, it is not just about the message you want to get out.

6) Don’t Hit the Locker Room Too Quick. Even after the game is over, the conversation and opportunities are not. This is a large scale event and conversations will continue to develop well after the clock has expired. Engage in relevant recaps and summaries. However, do not risk being “the last guy at the party,” if it’s dying out, it is ok to move on.

This Super Bowl is going to be a great game and with millions and millions spent on television advertising; there will also be millions and millions following along on social media. This is an opportunity for you and brands to connect and engage on a more natural level and develop meaningful interactions and relationships.
As always, I welcome any and all comments and if you like what you read be social and share.

Hating from the Sideline

By: Dallas J. Short
Are you a fan of a sports team or athlete? Do you follow them on them social media? There is a good chance that if you said yes to the first question then you said yes to the second question, but here’s the curveball:

Do you consistently respond or engage with them positively on social media?
While it’s easy to like, favorite or retweet, the anonymity of social media has turned the comment/response option into a breeding ground for negativity, sarcasm and quips.

Social media allows us to feel more directly connected to our teams and athletes, but this is a privilege that many take for granted. Game play critiques are one thing, we all have opinions, but there should never be an excuse for death threats, racism, involving a player’s family and other such vile hate that has become all too commonplace.

The irony is most of the negative comments are from people who buy the jerseys and tickets for the people they are insulting. Though a lot of players will say they don’t read comments or let it affect them, truth is – they do and players can struggle when heckling turns into hate.
Trust me, I understand the frustration of being a loyal sports fan – the past few years as a Miami Hurricanes / Philadelphia Phillies & 76ers haven’t been the most cheerful, to say the least. Why would I want to do anything that risks making it worse?

It comes down to this: sports are great, (now I’m going to give you a second to sit down), but they pale in importance to other things in real life. Would you tweet at your boss for a new hire you disagree with? Would you like your doctor to blast you online for unhealthy habits? How would you react if the person you cut off in traffic this morning made public death threats towards your children?

If an athlete angers you to the point where you become so upset it leads to outbursts, rants and colors your view on the game, just breathe and let it go. Seriously, it’s not that serious. Hate is such a wasted emotion – disengage and move on.

Will this change? Optimism aside, this is a growing trend that will probably continue to worsen. The downside to that, it is going to chase away the value of interaction for fan, athletes, teams and everyone involved. Sports should be our break, our getaway, our release. Have fun and remember why you love it. Think before you post and remember there are no championship rings given for being a “tough guy.”
Do you agree? Disagree? There is a comment section below here as well.

As always, if you like what you read be social and share.

Great Tips on How to Strategically Build Your Social Media Following

By: Gina Mason

Creating a loyal and interactive fan base is extremely important when developing a successful social media marketing strategy, but it can also be very difficult. After all, if you don’t have many followers, your messaging is not going to get far.

We often see people try to boost their following overnight by purchasing followers and while this method may look great on paper, they are wasting time and money spreading their message to fake accounts and completely missing their target audience. So how do you build a quality following organically? Well, let me start by saying that this process isn’t simple and it may take some time, but the quality vs. quantity theory applies when it comes to getting your company’s message out there.

Outside of the common tips such as “follow more people” and “be more engaging or interactive,” there are so many additional ways to increase your following and build buzz around your social media accounts and business. I recently read a fantastic article from Inc. written by Jayson Demers called, “39 Ways to Get More Social Media Followers” that I found to be extremely beneficial and useful. Here are 10 of my favorite tips from the article and I hope you find these to be as helpful as I did.

1. “Reach out to influencers: Find influencers in your niche using a tool such as Buzzsumo, and then share their content, tag or mention them, or comment on their blogs. As you build relationships, they are more likely to share your content with their followers.
2. Identify popular posts to get more shares: Getting new fans often comes down to how often your content gets shared. A tool like Fanpage Karma can help you identify the most popular posts in your niche.
3. Use relevant hashtags: Use a tool like Hashtagify.me to find relevant and trending hashtags. Use these in your posts to attract new followers who are searching for those hashtags.
4. Post viral content: Easier said than done, right? Post Planner can help by providing you with images and content that have been proven to go viral.
5. Add Facebook and Twitter widgets to your site: Go beyond simple social media icons, and use a Facebook Like Box or Twitter Embedded Timeline on your site or blog.
6. Build network-specific landing pages: Create landing pages on your site for visitors from each social network you’re on, and then link to these pages in your social media bios. This may increase your follows only marginally, but you should see an increase in traffic and conversions.
7. Use humor: Evoking emotions (positive or negative) through your posts is great for increased sharing; however, posting funny or happy content will net you more sharing overall.
8. Reshare other people’s content: Share posts, images, and tweets from other businesses, and they’ll be more likely to share yours.
9. Be relatable: Let your fans and followers know you’re a real person rather than a faceless business; this will make sharing your content with their friends feel like less of a risk.
10. Make your blog content tweetable with a click: Use a plugin such as Inline Tweet Sharer to encourage visitors to share your tweetable content.”

To read the full article, visit: http://www.inc.com/jayson-demers/39-ways-to-get-more-social-media-followers.html

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As always, if you like what you read be social and share.

Productivity Tips for the New Year

By: Gina Mason

As we welcome 2015, many of us reflect on the past year and begin to think about all of the things that we can improve upon. One common New Year’s resolution that many people have (outside of losing weight or joining a gym) is to be more productive. In our world of constant connectivity, smartphones and multitasking, it is hard to stay productive when we have millions of distractions a day. For most of us, it seems like the days get shorter and we find ourselves saying, “if only, there were more hours in the day.”

I recently read a fantastic Huffington Post article titled, “12 Habits of Productive People” with some great tips on how productive people get things done effectively and efficiently. Here are a few of my favorite tips from the article, in hopes to help us all make 2015 our most productive year yet:

Don’t be chained to your email.
We have all done it, spent hours and hours scanning our inboxes and constantly hitting reply, send or delete. According to the expert, Robert Pozen, “email is one of the biggest barriers to productivity” because people “are overwhelmed” by it and “don’t know how to deal with it.” He suggests checking your email every hour or so and save time by skimming the subject lines.

Make your to-do list count.
One of my favorite things to do is to make to-do lists. Call it my Type-A personality or simply call me crazy, but I find them to be an incredibly helpful tool to stay organized. However, expert Adam Grant suggests, “starting off [your to-do list] with an easy task to provide a sense of momentum, then moving on to a grander or more important task. That way, the positive energy from the first task carries over to the second task.” Feeling sluggish after all of that work? Try “switching back to an easier task to rejuvenate and regain a sense of progress before going back to a harder, more time-consuming task.”

Have a plan for distraction.
Things happen all the time that keep us from getting work done. Keep yourself in the game and one step ahead by planning for distraction. Grant suggests trying to “anticipate any possible distractions and then come up with solutions for avoiding them.”

Sharing is caring.
The term “sharing is caring” comes to mind, but not for the traditional use. The article suggests that telling someone that you are working on something makes you more accountable. This “self-imposed accountability” will keep you on track because you won’t want to let that person down.

It only takes a few small changes to make you more productive and with time, these small changes can make huge difference. Here’s to a very happy, healthy, prosperous and productive New Year! Cheers to 2015!

As always, I welcome your comments and if you like what you read be social and share.

The Difference Between Marketing and Public Relations

By: MJ Pedone

The terms marketing and public relations seem to always be confused and intertwined. While they do compliment each other, there certainly is a difference between the two. I’m frequently asked the difference and below I have included the differences.

Marketing
Marketing is the development of an image through collateral strategies such as your website, logo, ads, writing, social media, bio and a media kit. Experienced marketing and design professionals will assist with writing and developing your marketing materials, which will save you money in the long run. Marketing professionals will brand you the way you want and in a timely fashion.

Public Relations
Public Relations is the development and management of an image. This consists of media outreach which includes print, tv, radio, digital, social media, blogging, charity/non-profit outreach, obtaining endorsements and the distribution of press releases and media kits.

The majority of people think that public relations is an area where they can save money and do the work themselves. Writing press releases and sending them to media outlets isn’t quite as easy as it sounds. The time involved in writing the releases and researching the correct contacts can take almost an entire day. Do you know the techniques involved in writing an eye-catching press release and how to obtain the correct contacts to submit your release to? Or how to “pitch” your story so that those reading it are eager to hear more and feature you? Editors today are over-pitched and hit the delete button very quickly so you will need to make sure that you don’t fall into that category.

Here are some tips when you should hire a PR expert:
• You have a solid marketing plan in place
• You want to utilize a professional who has existing relationships with the media
• You understand the value of hiring a team experienced in executing successful PR campaigns.
• You realize that although you have experience in your industry, a PR professional will brings added value to the table
• You realize that you won’t gain the earned media and awareness that you seek by just talking about it and need to hire someone who can

The power of PR can catapult your brand instantly. Start with a solid marketing plan using experienced professionals and than launch your PR campaign with a public relations team who has the experience and contacts to do so. Let the publicist do what they do best while you tend to the day-to-day needs of your business.

Do you use a publicist to get the message out for your company? Is your campaign effective? As always, we welcome your comments and if you like what you read, be social and share.