Tag Archives: Dallas J Short

The 2015 NBA Draft: The First 5

By: Dallas J. Short

This year’s NBA Draft kicked off Thursday night at the Barclays Center in Brooklyn, NY. As the masses filled the stands, watched on tv or followed along on social media, the fan’s Christmas was about to go down. Would they get everything they wanted?

Here’s a quick look at the first five selected. The top four picks are all 19 years old, and number five turned 20 just a few months ago.

With the first selection of the draft, the Minnesota Timberwolves chose Karl-Anthony Towns, the former University of Kentucky center makes history by being the first Hispanic player to ever be the top pick. He’s 6 feet 11 inches and weighs 250 pounds, so the size is legit and like I had mentioned he is only 19. The T’Wolves are rebuilding nicely and while I’m unsure he’ll be a big impact player next season. This kid could be something special in the years to come.

Second up, after a shockingly disappointing season, the Los Angeles Lakers took D’Angelo Russell, from Ohio State. Another young choice, this year’s theme? With Kobe’s end in near sight, could he be their guard of the future? The Lakers better hope so or figure something out soon. I’ve been seeing a lot of purple and gold magically turn into red and blue. Good luck to the Laker Loyals as they work to reclaim their top spot in the West.

Three is the magic number. My Philadephia 76’ers picked up Jahlil Okafor, another big man at 6 feet 11 inches and weighing 270 pounds. I was surprised Okafor made it down to the third choice and a bit surprised the Sixers picked him up. We have two big guys already, Nerlens Noel and Joel Embiid. I guess if we’re unsure if/how Embiid will play next year, then we might need Okafor. Plus, Okafor is great, lead Duke to the National Championship. However, before I start raising my 2016 NBA Championship banner, I remember that…we’re the Sixers and we will probably end up trading away anyone who starts to shine.

The Knicks, the Knicks, the Knicks. Easily one of the most passionate fan bases in the NBA. So when things didn’t go their way their way and Okafor didn’t fall in their lap and the team drafted Kristaps Porzingis, a Latvian forward, saying the crowd erupted into boos is an understatement and yep, the internet exploded too. Frank Kaminsky might have been a better choice, just off name recognition. Knicks fans are hating Porzingis, most with knowing nothing about him. The last time the Knicks had a draft pick this high, it was Patrick Ewing. The frustration is beyond real in the Big Apple. This kid will not end up with his jersey retired, but I think he will fit in and add to the Knicks.

Orlando Magic also went overseas for their selection, Croatia’s Mario Hezonja. I don’t know too much about him, except the Magic have been watching him develop for a while, he supposedly tiptoes that cocky/confident line and is a beast on the court. I haven’t watched the Magic (on purpose) since they got rid of Jameer Nelson and J.J. Redick. I am a Nik Vucevic fan though, so hopefully this new addition helps him and Orlando out.

With all the reactions and overreactions to this year’s selections, the saying “time will tell” rings loud and true. Don’t jump off the bridge or plan a parade just yet. Believe in your team through the ups and downs.

Here are some social media reactions from NBA players, sports writers and fans.

http://espn.go.com/sportsnation/post/_/id/13150030/joel-embiid-was-rather-amused-76ers-selection-jahlil-okafor-other-draft-reaction

http://www.oregonlive.com/nba/index.ssf/2015/06/nba_draft_2015_fans_media_reac.html

I know I have a lot of friends who had strong opinions about what their team did or didn’t do in the first round. How are you feeling about your squad’s picks and next season?

As always, if you like what you read, please be social and share.

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The Credibility Killer

By: Dallas J. Short

Everyone knows that buying followers on social media is not a good idea, right? You would think by now, with all the facts, all the stories and the programs out there, this would be common knowledge. It still appears though, people will falsely increase their followers without concern of the consequences. So, let’s take a quick refresher course on why it’s a no no, not a win win.

Keep it Real. The followers you are buying are not real people, they do not have real interests, they do not even have real profiles and they will never be real customers.

Mid (social) Life Crisis. Ok, you have been on social media for a while and you are not getting as many numbers as others. You begin doubting yourself. You think having as many followers as your business peers will make you seem young and hip, but just like buying a Corvette or Mustang at age 50, you might go from zero to a hundred real quick but you will be in the same situation. Have confidence in your product and concentrate your efforts on being authentic. Yes, business is competition, but this is not the way to win. These inflated numbers are not liking or sharing your information. From a marketing perspective, you are purchasing a bunch of unqualified leads. If you were cold calling, you just bought a phone book of disconnected numbers. In business terms, the ROI on buying fake followers is $0.

The Man Behind the Curtain. This is not the Wizard of Oz and people will pay attention to the man behind the curtain, which is you and your brand. Your actual fans and followers will see this number boost and no increased interaction, this is not impressive to them and will be a huge turnoff. People do not like to find out someone or something they believe in is cheating, this goes for both online and offline activities. Facebook now only shows your post to a small percentage of your followers, a false increase in your audience dramatically lowers the chances that the people who actually care about what you have to say will be able to see it. So if you are paying for those fake numbers, you are risking having to pay even more money per update to make sure your legit fans see your posts and announcements.

High Diving Off the Wrong Platform. There are many different social media platforms out there on the internet but that does not mean you have to be on everyone. Research which platforms work best for your industry or which ones you can actually devote your efforts and energy too. If your company is not as suited for Twitter (or Facebook, Pinterest, Instagram, Google+, etc.), spending money on followers is not only a waste of money, but even being on there as much as you are could be a waste of time.

Numbers That Matter. When you purchase fake followers, you are losing the relevancy of your demographic information. One of the most important things of being on social media is being able to know your audience, so you can figure out more ways to appeal to and engage with them. This will also hurt your sponsorship proposals as well as most of your marketing efforts.

It’s So Hard to Say Goodbye. You have all these faux followers now and you want to get rid of them? This is going to cost you even more time and money. You will have to go through and block or delete all of those you paid for. You might have to even end up hiring someone to do it for you. There goes more money out the window.

If the urge to buy followers arises or you have someone in the office telling you that you should, you shouldn’t. It is unethical and it is bad business. Social media, still new and growing, does not come with a cheat sheet for success or skip to the front of the line card. It takes work, it takes trial and error and it takes honesty and authenticity. Be creative and courageous, come up with new ways to engage your audience, build your digital community and allow them to grow with you. Those are the type of people that are truly worth having associated with your brand.

Have you seen a company buy fake followers? Has it changed your opinion on them? Did you buy fake followers and regret it? As always, if you like what you read, please be social and share.

Let The Binge Begin

By: Dallas J. Short

The third season of Orange is the New Black was set to be released on Friday, June 12th but it actually came out early on the 11th. So yes, I watched four episodes Thursday night (sorry NBA Finals, I had you on my phone,) and an episode Friday morning. 5 down, 8 to go. While I had already planned on plowing through the Netflix original this weekend, I might now have time to actually do other things and be productive (or finish my binge through Sense8).

Binge-watching, also called binge-viewing, is the practice of watching television for longer time spans than usual, usually of a single television show.

Netflix went through Harris Interactive to conduct this survey online, sticking to people in the U.S. surveyed in late November (2013). 3,078 adults aged 18 and older, of whom 1,496 stream TV shows at least once a week. Here’s a summary of some of the findings:

  • Binge watching isn’t an emerging trend or behavior: it’s mainstream and the new normal. 61% binge watch regularly. (2-3 episodes of a single TV series in one setting).
  • 73% viewed binge watching as positive.
  • Dispelling conventional wisdom–binge watching is actually moderate behavior (avg of 2.3 episodes/sitting). And it’s consistent across demographics—though 18-34 binge watches slightly more.
  • Viewers see binge watching as engaging and immersive, and TV improving in quality–2/3 say there is simply too much good TV to watch. Quite the evolution from a few decades ago when the then FCC Chairman called TV “A vast wasteland”.
  • 76% of TV streamers said watching several episodes at a time as a welcome refuge from the busy world we live in.
  • In a highly fragmented 140 character 24/7 world, viewers are seeking out longer form, complex storytelling.
  • The experience is better: 79% say binge watching makes the actual show better.

Since Netflix users have increased in the past two years and the amount of binge-worthy shows is currently at an all-time high (and only increasing), those previous stats could be a lot higher now.

There are some who advise against binge-watching and say it does not allow you to fully appreciate, interpret and process the show. I would disagree, but then again, I grew up rapidly flipping through Choose Your Own Adventure books trying to figure out the best ending.

Netflix is testing with the one episode per week original “Between,” and while it is a decent show – I don’t think it grips you the way most of their other original shows do, where you need to know what’s next or what’s going on with the characters.

I do not believe House Of Cards, Orange Is the New Black, Daredevil, etc. need to be binge-watched because of FOMO (Fear of Missing Out), I think you binge because you develop a connection to the people involved through very well written scripts, settings and interactions.

Another reason to binge is because these shows do mean something to people and they are part of a cultural phenomenon. If you try to space them out, you also risk spoiler alerts from social media, work place, news and people in general.

I binged through all of Breaking Bad in two weeks, right before the final season air. I do consider one of my favorite shows, but not sure I could have loved that show as much on a week by week basis for the first couple of seasons. There are other series where people tell you “you just have to give it time.” Binge-watching allows you to digest the average appetizer episodes quicker, so you can get to the real meat and potatoes of it all.

In no order, (kind of one of those “I love all my children the same” lines). Here are 15 shows I have really enjoyed binging on Netflix. I could probably rattle off another 10-20 more after this too.

  • House of Cards
  • Orange is the New Black
  • Daredevil
  • Breaking Bad
  • New Girl
  • Brothers & Sisters
  • Friday Night Lights
  • Luther
  • Arrow
  • The Following
  • Archer
  • Unbreakable Kimmy Schmidt
  • The Black Donnellys
  • Mad Men
  • Freaks & Geeks

How about you? Are you a binge-watcher? Do you have a favorite? Are you going to be like me and beast through Orange is the New Black this weekend?

As always, if you like what you read, please be social, share and no no no spoiler alerts.

I Wrote This Blog and You’ll Never Believe What Happens Next…

By: Dallas J. Short

Working in public relations, I’m a bit of word nerd and am constantly writing. There is a new version of Merriam-Webster’s unabridged dictionary and 1,700 words have been included, along with 3,200 new examples to add context. After this, all I can do is SMH at WTF and NSFW being added. The one that bothers me the most though is clickbait, not because I disagree with it being a word, but I disagree with even having clickbait (as what it is) exist.

Clickbait (noun): something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest.

There are two mains reasons.

The first, it’s lazy journalism, which is very unprofessional and should not even be labelled as journalism. If you can’t judge a book by its cover, you should definitely still be able to know what a story is about by its headline. Integrity is extremely important to me and has seemed to fall by the way side, as people are more focused on getting clicks so they can pad their traffic stats and get more money for advertisements. It’s lying and disrespectful. It might sound crazy, but when you actually create quality content for your audience, they will not only trust and respect you more, but your positive engagement will increase. While some people will always be bored and out to troll, the majority of comments on a “news” story should not be outrage because of the author’s misrepresentation of facts and details.

The second, the internet and the world in general are fast-moving and unfortunately there are some people who just read headlines and form their own stories, without taking the time out to read the whole thing, put it in context or do research. Ah yes, ignorance is bliss and we should be a more educated society, but putting nonsense out into the world is part of the problem, not the solution. These misleading titles can also cause people to be upset and spread hate, as well as misinformation. Writers understand that words are weapons and a quick Spiderman refresher “with great power comes great responsibility.” Readers deserve better.

Clickbait has become a bad game of follow the leader, it works/worked to increase the number of page clicks and so more and more people keep doing it. Online publications do rely on advertising money, so they do want more clicks and that is understandable. There are other ways to go about it and it comes down to knowing your audience and writing in ways that appeal to them. It could be through intelligence, wit, sarcasm, actual satire or other styles.

In PR, your reputation is everything. I like my news delivered to me clever and honest, how about you? As always, I welcome your comments and if you like what you read, please be social and share.

Red Nose Day – May 21, 2015

By: Dallas J. Short

Are you, your friends or your office participating in Red Nose Day?

Red Nose Day is a campaign dedicated to raising money for children and young people living in poverty by simply having fun and making people laugh. The inaugural Red Nose Day will be held in the U.S. on May 21, 2015. People across the country will come together to have fun and raise funds and awareness. The day’s events will culminate in a three-hour entertainment TV special on NBC featuring the country’s favorite comedians, musicians and Hollywood stars (you can check their website or social media for the long list or just tune in and be surprised.) The TV special will showcase top comedy and entertainment live and in pre-recorded segments, hosted by David Duchovny, Seth Meyers and Jane Krakowski. It will also highlight the issues for which Red Nose Day is fundraising. Viewers will be encouraged to make donations by phone and online. The monies received will be going to 12 charities working with children and young adults in the U.S. (where half of the money is going), Africa, Asia and Latin America.

This year’s Red Nose Day in the U.K. (March 13) raised over 121 million dollars so far and the number constantly increases with donations still pouring in. I’m guessing the U.S. donations will be a lot more.

#RedNoseDay is aimed at being a fun day. Yes, you will look like a clown, but it is for a great cause. This continues the trend of raising funds and awareness through doing ridiculous things. The Ice Bucket Challenge (ALS), dancing in adult underwear (Depend’s #Underawareness), and Color Runs (multiple organizations.) It might have already been coined, but it is what I refer to as #FUNdraisers.

Red noses have been available for purchase at Walgreens & Duane Reade stores across the country. You can locate a store near you here: http://www.walgreens.com/storelocator/find.jsp. A lot of locations are sold out, but keep looking or make one of your own. M&M’s has also partnered for the campaign.

About Red Nose Day: Red Nose Day was founded by Jane Tewson and Richard Curtis (writer and director of TV and films including Four Weddings and a Funeral, Notting Hill and Love Actually). Comic Relief UK launched on Christmas Day in 1985 with a live broadcast from a refugee camp in Sudan. It was created out of the firm belief that the power of mass media and high-profile celebrities can raise awareness of issues of poverty to change and save millions of lives. For more information or to make a donation online: http://www.rednoseday.org

If this event somehow snuck below your radar, hopefully now that you are aware, you will participate. It is never a bad day when you can have fun and help others.

Here are some ideas for this year and to help you plan better for next year’s: https://www.rednoseday.org/get-ideas

Have you held or been involved with a philanthropic event based around having fun? What are your thoughts on #FUNdraisers?

Let’s laugh and do good.

As always, I welcome your comments and if you like what you read, be social and share. I look forward to seeing lots of pictures of people with red noses.

Riding the TIDAL Wave

By: Dallas J. Short

It has been about eight weeks, since the mega star press conference that launched TIDAL and #TIDAL4ALL. “TIDAL is the first music service with high fidelity sound quality, high definition music videos and curated editorial, expertly crafted by music journalists.”

Since then, people have been already saying it’s a flop, it’s dying and hurling insults. My question, have these people actually used TIDAL or is it just fun to hate on Jay Z and wish that he finally fails at something? Seems a bit too early to be writing its tombstone. I signed up for the 30-day free trial after the launch and have recently started my paid subscription. There are a few things I would like to address about the TIDAL service.

Jay Z and TIDAL never declared war on Spotify or other subscription services. He previously stated “They don’t have to lose for me to win.” TIDAL, Spotify and others might seem similar, but there are differences.

The sound quality of TIDAL is better. For people complaining about TIDAL costing more, you can pay the same price as other subscriptions and receive the same quality. You are paying extra for the higher quality, which is extremely noticeable through good speakers. I grew up spending my allowance, lunch money and whatever money I could get on music, so paying $20 a month for the high quality version still seems like I won.

The curated playlists are more intriguing. From what inspired your favorite musician, to what your favorite athlete trains to, to what a veteran journalist has created in an audio time capsule. These are not songs randomly thrown together. I’m had playlists from Angie Martinez, Elliot Wilson and the Happy Birthday Stevie Wonder playlist on repeat. “Simply the Best” is the only thing I play at the gym.

The exclusive content, songs and videos. Taylor Swift, who has her music removed from other streaming services, is on TIDAL. Jack White streamed an intimate concert through TIDAL X. Prince, who is usually anti-industry, steamed his live concert in Baltimore. Rihanna, Beyonce and others have released music exclusively on TIDAL. There is behind the scenes of videos and tours. You can win passes to exclusive TIDAL subscriber only contests. (While working on this blog, I won tickets to a private Jay Z concert this weekend, where he will only be doing his B-Sides/less mainstream songs. That alone would cost more than my annual subscription. I created a Jay Z playlist titled “Not a Businessman.”)

TIDAL gives more royalties to the artists. Support the musicians you like, let them be able to continue to create the soundtrack for your life. Yes, I have mentioned the big names and that is what will bring most people in, but TIDAL is about the music and connecting you to the artist. There are independent and underground talent who deserve to make more money from streams.

“TIDAL Discovery is the place for the up and comer. The new kid on the block. The unsigned. The undiscovered. In partnership with PHONOFILE and Record Union, TIDAL Discovery is bringing you the new place to come together. Supported and encouraged by the biggest names in music. With TIDAL Discovery, unsigned artists can upload their original music using PHONOFILE or Record Union and be heard for the first time. The possibilities are endless.”

TIDAL Rising is a featured category below “What’s New” that emphasizes growing musicians. Users can browse by album or by track, check out Q&A’s and learn more about some of music’s more concealed talent. The roster changes and it is not locked in on one genre. TIDAL lists it as “A program dedicated to artists from around the globe who have passionate fan bases and are ready to broaden that base to a wider audience. TIDAL Rising was designed to help accelerate the exposure and give voice to tomorrow’s biggest names.”

TIDAL is not based on making the rich richer, so far, it has kept the fan and the music at the forefront. It is new, it will grow and it will make errors, just as other streaming services have. You have nothing to lose, but trying out a free subscription. I have yet to meet anyone who does not like it. I have heard people just not want to recreate their playlists from other services. TIDAL also have a way import your playlists.

I’m not a complete fanboy here. I am just a supporter of great music, hearing it as best I can, discovering new talent and artists being better compensated. Are you? Make your own decision about it.

Have you tried TIDAL yet? http://www.tidal.com

As always, I welcome your comments and if you like what you read, be social and share.

We’re Still Talkin About Practice

By Dallas J. Short

May 7, 2002, a day that will forever be remembered as the greatest NBA press conference in history or least the press conference that created a timeless quotable. The date when Allen Iverson questioned “Practice? We’re talkin about practice, man.”

(Full disclosure, the Sixers are my favorite team and I believe Allen Iverson is one of the greatest players of all time.)

Video here: https://www.youtube.com/watch?v=d29VsG35DQM

Thirteen years later, we’re still talking about practice. This is a quote I use on a regular basis, as recently as Monday night I used it at my kickball game. I used it in a blog a few months ago. It has taken on a whole life outside of that press conference, been parodied by comedians, referenced by other athletes, paid homage to on t-shirts and much more.

If you’re reading this, you probably have already done your Allen Iverson “practice?” impersonation out loud or replayed it in your head. So, now that we have got that out of the way, let’s talk about a few social media practices. Don’t worry, I didn’t click bait you with the Iverson story. I really wanted to talk about it, but this is, after all, a professional blog and I figured it was a good tie-in.

Here are five social media practices, which while known, often seem to slip through the cracks.

  • Questions are a great way to engage your community. It makes your fans and followers feel involved. Do not just talk at them, talk with them. Keep your questions short, simple and to the point. “Are you talking about practice?”
  • Asking for a retweet, this is a practice which I know a lot of people say they are against, but when used right, it’s effective. If you have a strong opinion or emotional photo, this could be the time to rally your troops. Use sparingly, otherwise it will be like crying wolf and will have negative effects.
  • You have a story to tell, get it out there. Make sure you sure you have options for people to share your blog posts or articles through other social media platforms. It lets your story grow outside of your own site and increases readership.
  • Your social media voice should be the voice of your company, not an employee. Define it and ride with it. If the person handling your social media ends up not working there anymore, it should not be obvious to your readers. If the ball is ever dropped, it should be able to easily and seamlessly be picked up by anyone on your team.
  • You can never take your online community for granted. You do not need to fawn over them, but you need to make sure to thank them and make them feel appreciated. They are an extension of you. Online and offline, you want them cheering on your side.

Are there any memorable sports quotes you find yourself bringing up at work? What other social media practices do you think people sometimes forget or should try to improve?

As always, I welcome your comments and if you like what you read, be social and share.

Yes, practice.