Tag Archives: dallas short

The Elite 8: Top Tips to Get Retweeted

By: Dallas J. Short

The game’s on, but there’s work to do. The struggle is that a lot of America has been going through the past week or so. So much of our office talks involve sports and social media. I was recently reading Krista Bunskoek’s article for Wishpond “52 Methods: How to Get Your Tweets Retweeted,” but caught up in the spirit of March Madness, I figured I’d narrow it down to my Elite 8 and share them with you.

• Keep the content about you and your products to a minimum – Yes, you’re on Twitter for business purposes, and you want to market yourself. But, truth be told, your Followers don’t really care that much about you and your products. Make your Twitter content about related stuff, and cleverly add in your company content.
• Focus on engaging your customer – As above, you are tweeting to connect with your market, not talk about you. Tweet like you actually want to get to know your customers better – engage with those who Follow you.
• Create interesting, witty content – Try to tweet out interesting stuff, and if you have the skills, make it witty and likeable. If people like your Tweet, they’re going to share it.
• Think about your audience – Don’t blindly tweet stuff. Be intentional about actually wanting to interact with your followers, and other twitter users.
• Tweet with your personality – Add character to your tweets. People want to connect with people online. Include a bit of realness in your tweets by mentioning something quirky or specific you like to do.
• Use quotes – Quotes are a great way to connect with your market, and get retweeted. Include a few quotes in your weekly schedule. Use stuff that inspires, makes you happy, or makes you think.
• Keep your tweets cool – Don’t beg for a retweet, or send out spammy messages. This is huge turn off, and you won’t accomplish your goals. Like this example, of a tweeter jumping on the Oreo Royal Baby wave by begging for more followers. Ok, it might be kind of cute, but a little too obvious and spammy for most.
• Be real, and have fun!

Being retweeted is a great way to be acknowledged by others, make sure you acknowledge others as well. With the lifespan of a tweet being 18mins to 48hrs (depending on who you ask), retweets help you stay active and “alive” longer on Twitter and, ultimately, it (retweets) connects more people to each other.

I’m a big believer in personality, voice and fun (if appropriate) when it comes to engagement with social media, which is how I narrowed down the tip tourney to my Elite 8, hopefully leaving no one upset.

You can read the entire Wishpond article, full of amazing and effective tips, here: http://blog.wishpond.com/post/56542607344/52-methods-how-to-get-your-tweets-retweeted
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Twitter Takes Steps to Stop Bullying

By: Dallas J. Short

After complaints from the media and users, Twitter announced in December that they would be creating updates to protect the safety of their users. Twitter recognized they were not handling cyber bullying properly on their platform, Twitter CEO Dick Costolo even said the company “sucks at dealing with abuse and trolls on the platform and we’ve sucked at it for years.”
Well, it looks like those updates are on the way to us all. In a brief memo from Tina Bhatnagar (@tinab), VP, User Services, she informed:
“We streamlined the process of reporting harassment on Twitter recently; now we’re making similar improvements around reporting other content issues including impersonation, self-harm and the sharing of private and confidential information. These changes will begin rolling out today and should reach all users in the coming weeks.”

So, it will now be easier to report if someone’s bothering you and if you see someone bothering someone else online. Twitter has also increased their staff so they have more people handling these reports of harassment.

“Over the last six months, in addition to the product changes, we have overhauled how we review user reports about abuse. As an example, allowing bystanders to report abuse – which can now be done for reports of private information and impersonation as well – involved not only an update to our in-product reporting process, but significant changes to our tools, processes and staffing behind the scenes. Overall, we now review five times as many user reports as we did previously, and we have tripled the size of the support team focused on handling abuse reports.”

Twitter realizes that online bullying is on the rise and are believe these new steps they are taking will allow them handle the complaints more efficiently.
“These investments in tools and people allow us to handle more reports of abuse with greater efficiency. So while we review many more reports than ever before, we’ve been able to significantly reduce the average response time to a fraction of what it was, and we see this number continuing to drop.”

Twitter is all for kicking off bullies and people who harass others. They might have let a lot of things slide for too long, but they are committed to changing that stance.
“We are also beginning to add several new enforcement actions for use against accounts that violate our rules. These new actions will not be visible to the vast majority of rule-abiding Twitter users – but they give us new options for acting against the accounts that don’t follow the rules and serve to discourage behavior that goes against our policies.”

Twitter is fun, I use it a lot. Most of the sports and entertainment world (that I care about) seems active on it. It’s more of an immediate thought conversation than other platforms. Even though their actions could have been more proactive than reactive, it is great that they are doing something and showing commitment to their users’ safety and enjoyment.

As always, I welcome all comments and if you like what you read be social and share.
(Source: Twitter)

3 Tips for Effective Networking: Stop. Stop. Stop.

By: Dallas J. Short
What do you do? Here’s what I do. Oh, that’s your card? Here’s my card. Let’s immediately be successful together. Boom. Championship.

Wait, you mean, that’s not how it works? Nope, not even a little bit. However, this is the format or mind state of expectations that a lot of people have going into networking events.
John C. Maxwell said “your network is your net worth,” and it has remained one of my favorite quotes, in both personal and professional settings. The people you surround and connect yourself with are extremely integral to the representation and determinant of who you are and where you are going in life.

So, before you go, stop.

STOP thinking of networking as merely a required chore that comes along with business. “Showing up is 80% of life,” might have worked for Woody Allen in 1977, but that’s not going to fly these days. You need to place value into relationships. Be genuine. People do not do business with a business card, people do business with people. You do not need to meet everyone in the room and then struggle trying to remember who they are later. Focus on finding people you actually mesh with and people you could just as easily see yourself across from them in a game of billiards as you could across from them in a boardroom.

STOP just attending networking events that seem right for business. “All work and no play makes Jack a dull boy,” wrote James Howell. Have an outside interest. Positive energy is contagious, as is negative energy. No one likes the idea of working 8-10hrs and then going to a networking event where everyone is expected to talk about work for another 2-3hrs. Find something you are passionate about and meet people through that, the professional talk will inevitably ooze its way into the conversation, but after you have already established a more natural relationship. You are going to trust someone more in business that you can also trust outside of business. Diversified connections open up doors to opportunities that you might have never knew existed.

STOP expecting an immediate return on investment from business and networking contacts. “If you really look closely, most overnight successes took a long time,” words from the wise Steve Jobs. No one wants to feel used. This is not a jungle attack, where you are spotting, luring, attacking prey and moving on for the next meal. Make a solid and legit connection with someone, if there is no way for you to currently combine forces, don’t force or pressure it. Maybe that time will come down the road. Maybe it turns out you know someone they could work with or vice versa. Plug in your connections, expand the network, and do not resist paying it forward. Avoid being the guy constantly with your hand out or always running to the proverbial well until it’s dry. That’s not who people want around, ever. Eventually, things will fall into place and make sense for everyone.

“Nothing personal, it’s just business.” Wrong. Maybe that’s how Otto Berman his cohorts handled things then, but business now is more personal than ever and needs to be treated and respected as such.
As always, I welcome all comments and if you like what you read be social and share.

Hating from the Sideline

By: Dallas J. Short
Are you a fan of a sports team or athlete? Do you follow them on them social media? There is a good chance that if you said yes to the first question then you said yes to the second question, but here’s the curveball:

Do you consistently respond or engage with them positively on social media?
While it’s easy to like, favorite or retweet, the anonymity of social media has turned the comment/response option into a breeding ground for negativity, sarcasm and quips.

Social media allows us to feel more directly connected to our teams and athletes, but this is a privilege that many take for granted. Game play critiques are one thing, we all have opinions, but there should never be an excuse for death threats, racism, involving a player’s family and other such vile hate that has become all too commonplace.

The irony is most of the negative comments are from people who buy the jerseys and tickets for the people they are insulting. Though a lot of players will say they don’t read comments or let it affect them, truth is – they do and players can struggle when heckling turns into hate.
Trust me, I understand the frustration of being a loyal sports fan – the past few years as a Miami Hurricanes / Philadelphia Phillies & 76ers haven’t been the most cheerful, to say the least. Why would I want to do anything that risks making it worse?

It comes down to this: sports are great, (now I’m going to give you a second to sit down), but they pale in importance to other things in real life. Would you tweet at your boss for a new hire you disagree with? Would you like your doctor to blast you online for unhealthy habits? How would you react if the person you cut off in traffic this morning made public death threats towards your children?

If an athlete angers you to the point where you become so upset it leads to outbursts, rants and colors your view on the game, just breathe and let it go. Seriously, it’s not that serious. Hate is such a wasted emotion – disengage and move on.

Will this change? Optimism aside, this is a growing trend that will probably continue to worsen. The downside to that, it is going to chase away the value of interaction for fan, athletes, teams and everyone involved. Sports should be our break, our getaway, our release. Have fun and remember why you love it. Think before you post and remember there are no championship rings given for being a “tough guy.”
Do you agree? Disagree? There is a comment section below here as well.

As always, if you like what you read be social and share.

The #Effective Use of #Hashtags

By: Dallas Short

It’s the beginning of the new year and while more people will jump into social media in 2015 and even more will consider themselves experts, the fact is that social media is still young, evolving and unpredictable.

It’s never a bad time for a quick refresher (or introduction, depending on your level of use).
Let’s break down to how to use hashtags more effectively. I’m not referring when you’re making a personal status or tweet and want to use hashtags for humor. #WhenHashtagsGoOnTooLongAsInsideJokes. Instead, let’s focus more on the professional use:

1 – #Content – This is keeping it basic. Your typical internet user will search by topics of interest. Content hashtags are tags that fall more in line with Meta keywords that you use on web pages to help search engines understand what your content is related to. This is a good way to reach your general audience. This is where you will hashtag events, locations, lifestyles, products, concepts and ideas. For example, a restaurant in lower Manhattan (specifically the East Village) might try to increase customers/traffic to their weekend bottomless brunch special, with #EastVillage, #BottomlessBrunch. Try not to go overboard with the hashtags, pick two that are the best descriptions/fit and try to avoid more than three. The descriptive hashtag will work best, think about what your customer’s interests are. There is a such thing of overuse of hashtags, do not hashtag the world, it will not work or become a magical net to pull everyone in.

2- #Brand – This is the name of your brand or campaign. This will be the more direct link to your customers, so they can easily find you. Your brand hashtag should be permanent, while a campaign hashtag will focus on your current campaign promotion/goal/awareness. For example, the ALS Association will always use #ALS, but last year, they locked into the #IceBucketChallenge for its duration. You can look at most major consumer brands for more examples.

3 – #Trending – With the fast paced, real time updates of social media, there is that push and desire to be current and relevant. See which topics and hashtags are trending (being used the most) and if it applies to your brand or what you’re doing. If you’re a deli and it’s #NationalSandwichDay, use that hashtag when you tweet out your special. If a trending topic does not apply to what you’re doing, don’t force the issue.

#Research will be your best friend when using hashtags. A viral subject might not always be something you want to be attached to and it could end backfiring. You could have created a hashtag that “perfectly” fits your project, but be careful, that hashtag could have been used or is currently being used in a completely different way than you want your brand associated with. This happened multiple times in 2014, (beware of acronyms) and will be sure to happen even more in future years.

Finally, don’t expect the hashtag to pave the road for a clear lane to success. Social media is not something you can hop in and hop out of, you must place value and effort into monitoring and engagement. It needs to a conversation with your public. I’m sure we will delve deeper into that in a future blog.
Do you have any tips for others of effective hashtag use? I welcome any and all comments and as always, if you like what you read, be social and share.