Tag Archives: Events

Hey, I’m Here! 10 Tips for Live-Tweeting

By: Dallas J. Short

YourDictionary.com defines live-tweeting as “posting on Twitter during an event in an ongoing way,” while that seems basic enough, there is much more to it than that. Live-tweeting gives your live event a life in the digital world. It expands the reach of your event and allows attendees and non-attendees to both be involved and engage with you. I’m a fan of live-tweeting, both at our own events and also following along with sporting events and television shows. Here are ten tips I came up with that could help you with live-tweeting from your next event.

1) Pound it! The #Hashtag is key, it will be the way people follow along and helps stream the information. Pick a short and applicable hashtag and make sure you let people know what it is. When you promote the event beforehand, include the hashtag, so people who cannot make it know they can still follow along. You need to promote the hashtag heavily the day of the event and you should have the hashtag on promo materials around the event as well. You want others engaging, adding to and using it as well. Every live-tweet you send about the event should include this hashtag.

2) Solo mission! It will be most effective if you have only one person tweeting from the event. It helps define the voice of the live-tweets and gives it a personality. You do not want a lot of people from your organization tweeting from the account, it will seem disorganized, all over the place and hard to follow. One person handling it right gives it more life.

3) Sharing is caring! Tweet out pictures and videos during the event. You want people to see what they are missing, without making them feel left out. Yes, you want photos of the layout, what’s going on, speakers and celebrities in attendance. You also want to include people attending, be sure to tag @ them as well. They will more likely be faster to tweet, favorite, retweet and will include the hashtag, helping your event’s live-tweeting presence grow.

4) Insider info! Including behind the scenes looks and tweets not only makes non-attendees feel like they’re “in the know” and receiving exclusive information. It also gives attendees a reason to follow along with the live-tweeting, because they are already aware of what is going on in front of their eyes and you are basically taking them backstage and behind the velvet rope.

5) Live in the moment! You and your event have a purpose, a mission and a message you want to get out there. This message should be pushed before the event, at the event and after the event. However, this message should only be sprinkled throughout your live-tweeting. You do not want to appear robotic, people follow live-tweeting like they are there hanging out with a friend. If your friend just kept repeating themselves all day, you would look for a way to ditch them. Don’t get ditched. I would suggest you have those “mission/message” tweets scheduled already (Hootsuite, etc.,) so the person live-tweeting can focus on the live event conversation and not get distracted by making sure they hit the certain number of “required” purpose messaging.

6) Don’t drop the ball! If the conversation and engagement are flowing, there is not a limit on live-tweeting. Keep it going and keep it growing, the more the merrier. If it is not flowing, you do need to make sure you are not pushing the issue. Having some slow moments or downtime is not the end of the world. You should never just stop live-tweeting though. Finish out the event. Do not make people wonder why it stopped? What went wrong? If someone was not there and searches the hashtag after the event and it just goes silent, it will raise red flags and could prevent people from attending in the future, if they perceived the quietness as an unsuccessful event. Give it your all, start to end.

7) Tune in, tune out! If you end up with a heckler or someone who is going out of their way to bash your event for no reason, ignore them. Do not waste your tweets sending out dislike or negative feelings. If someone has a concern or an issue it is alright to address that to clear up a problem or confusion. The majority of people are following your tweets and using your hashtag like they are tuning into their favorite television program and they want to be involved. They care about what is going on and what you are sharing with them. They do not want to follow a hashtag thread that looks like a bad, bickering reality show and miss out on the fun and happenings of the actual event.

8) Respond, react! You might not be able to follow the entire hashtag thread of what others at the event are saying, some of it might not even need you to respond, and it will just be people using your hashtag. Do look for questions that you can answer, positive interactions to favorite and retweet. Tweet at and acknowledge them. Making people feel involved and valued is key to the live-tweeting success. I would also suggest asking some type of questions (that relate to the event) to increase engagement and conversation. If something happens at the event, react to it, but there is a great chance that others will be reacting (and with the hashtag) as well.

9) The show’s not over! After the event, go back and follow up on any important questions and comments you might have missed from people during the live-tweeting. People understand that things get busy and chaotic, but making sure people feel appreciated and their comments did not slip through the cracks (after the event) will show them you do care. Go back through your own posts and see what received the most comments, the most favorites, the most retweets and also look at which ones didn’t. Keep that in mind when live-tweeting at your next event to be even more effective and engaging.

10) Try Again! You could have a great event, full of great people, great fun, everything’s great, except your live-tweeting never caught on. It is ok, sometimes an approach just will not catch on. Do not give up, try live-tweeting again at your next event and figure out new attempts that might work for your crowd. There is not a cookie-cutter way for everyone, you will need to know your audience and tailor your tweeting to have them interested. If you have an event where live-tweeting took off, it is not automatic that your next one will too. Stay focused and keep trying. More times than not though, live-tweeting leads to higher engagement and followers.
There is always the chance live-tweeting is not appropriate or will not benefit your event. There is a chance that you would have better results if you tweeted more from a news reporter/journalist point, as opposed to being a fun, event-goer. Know your audience, trial and error, live and learn. I hope these tips can help you out with your future live-tweeting and always remember to charge your phone and have an extra battery.

As always, I welcome any and all comments and if you like what you read be social and share.

5 Tips to Promote Online Events Using Social Media

By: MJ Pedone

Hosting an online event is an excellent way to call attention to your brand or company. But how do you standout so your event gets the attention and attendance it deserves?

First step, create a landing page for the event, as well as an event on Facebook and Google+. Next, if appropriate, create a signup on Eventbrite and/or other ticketing site. Then, send out invitations to your newsletter subscribers. These are basic steps for getting people to sign up, but there is much more work to be done.

Getting the word out about any live or online event is all about timing. The reality is, everybody is so busy with their everyday life and at times are overwhelmed. You need to put it in front of them in a way that seems natural and makes sense for them.

Here are 5 ways for promoting virtual events, which can be used to promote live events as well.

1. Create an Event Hashtag. And Tweet Often. I’m a big believer in event-specific hashtags. Social media is also a great way to spread the word ahead of time. An easy idea is to send out separate tweets naming each speaker with their twitter handle (but not leading with the handle, as Twitter sometimes channels them just to that person). The great thing–if the speaker is Twitter-savvy, he/she will retweet it to probably a larger group of followers than you have.

2. Plan. Prepare all social update texts and images beforehand. I recommend sending status updates at least twice a day and start these updates at least two weeks in advance. Use images while posting about your event on Social networks because pictures attract a lot more visitors than just plain text updates.

3. Be Specific and Be Social. Spend the most time finding the right audience(s) and catering the message for them. Often times, people want things to appeal to everyone … but that doesn’t work. Find groups that would be most excited about the event and get them talking about it; they’ll invite their friends and spread the word. Find clever ways of getting people to talk about the event such as asking questions, getting people to like, retweet/share, having interesting/humorous information, and so on. The more people interact, the more your message will be shared.

4. Ask for Help. One of the keys ways I have found in getting social media buzz is to get others to do the buzzing. Asking related (but non-competing) organizations to promote an event is painless and they’re often happy to do it. Just remember to return the favor since these can be valuable relationships for both companies.

5. Don’t Forget about LinkedIn. Post the event details and RSVP link (if applicable) on your company page. Ask all your colleagues and friends to like that update. Also, share that post in related groups as this will help your post get more exposure and will eventually increase the attendance. This will help you gain additional attendees.

A successful event will increase your company’s visibility while providing a valuable resource. The key to promoting an event is to be active and constantly engaging your audience. Need help with an online social media event strategy? Feel free to contact us and if you like what you read, be social and share.

Four Great Ways to Generate Publicity

By: Jenifer Wetterau

One of the big challenges in PR is making your client’s brand perpetually relevant. It can be quite tough to come up with fresh ideas to pitch and post at those inevitable times the company finds itself in a newsworthy content drought. Touting the same product or service day after day will only serve to turn customers off – exactly what you DON’T want to happen. So what do power publicists do to earn media mentions? Here are a few ideas:

Make the most of every event</strong
Many brands are great at building buzz before events, but the most successful ones continue to generate publicity during, and long after the guests go home. Make the most of all the hard work you put into the event by live-streaming it with a top-tier broadcaster, allowing online viewers to act as voyeurs. Create a unique hashtag and tease it out a few weeks prior to, and during, the event. You should also record footage for multiple follow up posts and to tease your next event. Great, sharable visuals will always boost your brand image. The last thing you may want during a stressful event is to give yourself more work, but this will pay off infinitely. Offer your audience multiple ways to interact with the event and they will generate news for you. Keep the conversation going and the content from your event will continue to spread throughout the interwebs.

Newsjacking
Talk about what people are talking about, when they are talking. To practice real time marketing communication, identify a hot, trending topic and jump on it. Give your opinion on something that’s relevant to the brand and adds value to the story. Very easy, and since both Twitter and Facebook’s display real time trending topics, it’s a no-brainer when you’re in a pinch. The key is time is of the utmost essence. You don’t want to be late to the party, posting content on a topic that’s been long-exhausted.

Tap into tastemakers
Not every brand has a large budget to hire a celebrity to endorse their products. The next best thing? Your customers. They are appealing because they speak authentically and offer credible, unbiased reviews. People are more likely to believe a peer more than polished marketing and PR content. How do you tap into this resource? Give influential members a sneak peek into your service, offer a demo to select people, or send your product to key influencers. Your brand ambassadors will do the rest! Everyone loves to be asked for their opinion. Make sure to monitor and engage with their feedback.

Get involved with a charity
Tying your brand to a charitable organization not only demonstrates the altruistic nature of your company, but also offers additional media opportunities. Whenever the charity is in the news, you will most likely be mentioned as well. Give your time, product, and use your staff and resources to do something exciting and different to help the charity.

Your turn. What are your favorite strategies to hold the media and public’s attention for your clients? I’m interested in what has worked for you.

As always, if you like what you read, be social and share.

Augmented Reality: attract, retain and engage with consumers through immersive experiences

By: Jenifer W

Years ago, marketers could differentiate their products with creative TV commercials. Now we have the ability to fast-forward through commercials or the tendency to turn our attention to smartphones or iPads during breaks. So how does the marketing industry deal with losing all those eyeballs they used to rely on? The obvious move was to the online world and now, turning to innovative and interactive technology to get people excited about their products.

How can we bridge the divide between traditional print and digital media? With Augmented Reality!

What is Augmented Reality?

Augmented Reality (AR) is the use of computer-generated images or data to modify the real world. It can add layers of digital information on top of items, enhancing the information we receive about the world around us. As Google describes it, you are using pictures rather than words to search the web.

By merging reality with computer generated graphics, you can offer brand interaction on a new level, whether via a webcam or a smartphone; at a desk or wandering the city. This technology is a great way of contributing to a consumer’s perception of your company by offering a deeper level of interaction and added value where everyday items can be brought to life and transformed into immersive branded experiences.

How can Augmented Reality apps be used for innovative campaigns?

Augmented reality is a great tool because it offers an inexpensive way to enhance content and increase the value of branding initiatives. It is a big opportunity to demonstrate that content and community can drive sales more than just traditional advertising campaigns.

A few ways AR can be used to engage your current, and potential, customers at the next level:

-Offer something exclusive: special offers, discounts, admission to special events, access to media opportunities, entry into a contest, etc. For example, Barack Obama’s team used an app that allowed supporters to scan a $5 bill to gain exclusive content during the presidential campaign.

-Provide customers with more information about a product in a fun way without taking up valuable advertising space. A great example of this usage is currently being employed by Cover Girl. Let’s say you are flipping through a magazine and see an ad for a new foundation. Using your smart device, you can scan the image to access application tips, find your perfect shade and watch how-to videos.

-Purchase something directly by scanning an image, rather than searching for a retailer. Concert promoters can take advantage of this by incorporating AR into tour posters. A fan sees one posted on a wall and can scan it to immediately buy tickets to the show, get directions and add an event reminder to their phone.

-Give teasers leading up to a product launch and post-release interactive opportunities to engage on a deeper level. It is a way to keep them wondering what you will do next and coming back for more. Big Picture Group has created many cutting-edge integrated campaigns, such as an alternate reality journey for Showtime’s “Homeland.”

-Create feel-good impressions about your brand without seeming pushy or salesy. Last month Pepsi Max and augmented reality provider Blippar, launched the “Now Is What You Make It” advertisement and interactive film. By scanning a Pepsi soda can or bottle, fans have the opportunity to hang out in a branded environment and can unlock content including behind the scenes footage, an interactive football game skills videos and download a song.

Games will always have mass appeal. McDonalds is taking advantage of this in order to get maximum value out of its sponsorship of the World Cup. The McDonalds Gol! app turns french fry boxes into virtual soccer fields where players bounce the ball off various real world objects to avoid increasingly difficult obstacles.

Like any PR strategy, AR should not be used merely because it is available. Just because something is bright new and shiny, doesn’t mean it’s right for every campaign.To be effective, an AR app needs to be simple to use and add value as a product or service itself and not just promote something else.

Are you currently employing Augmented Reality as part of your PR strategy? Are there any campaigns that have blown you away? As always we I welcome your comments and if you like what you read, be social and share.

 

 

Event Website Must Haves

By: Gina Mason

Happy Spring! After a long winter, spring has finally sprung and it is time to officially kickoff event season. From rooftop happy hours and beach bashes to concerts and fashion shows, the warm weather will bring a variety of events in all shapes and sizes.

However no matter the type of event, the cornerstone of your event promotion should be your website. In today’s world of smartphones and tablets, your website should be the landing place for your event. The website must effectively articulate all aspects of your event, provide potential sponsors and attendees with as much information as possible and most importantly, create excitement.

Here are a few important elements to remember when creating an event website:

Include more than simply the date, time and location:

In addition to the basic event details, make sure that your website contains an in-depth description of your event. Be sure to address the five W’s and one H (who, what, when, where, why and how) in your description. Although these may seem obvious, you would be surprised how many people forget to include these vital elements. It is also beneficial to include details such as an event itinerary, ticket prices, directions, event attire and information about special guests, speakers, beneficiaries or sponsors. The more information you have on your website the less phone calls and emails you will have to answer. 😉

Contact Information

Speaking of answering emails and phone calls, make sure that your website includes the contact information for all of key people handling the event. Depending on the size of the event, there may be different people handling various aspects (i.e. ticketing, sponsorships, media, etc.) and it is imperative that their contact information is posted on the website. Even if it is just their name, titles and email addresses make sure that potential attendees or sponsors have someone they can directly reach out to with inquires about the event.

Links to social media accounts   

As I’m sure you all know, using social media for your event is a great way to engage your audience. Be sure to have icons and links to all of your social media accounts clearly displayed on your event website (we suggest in the top right hand corner of your homepage). Use your website as a way for people to easily follow your social media accounts and vise versa. Utilize your social media accounts to engage a different audience and direct them visit the event website to learn more.

Ticketing or Registration

Whether your event is free or attendees must pay, it is vital to have ticketing or registration information on your website. If you can purchase tickets directly on the event website or if you decided to use a registration software like Eventbrite, make sure that it is as easy as possible for people to RSVP to your event. The easier you make it, the more likely it is that people will register or purchase tickets.

Photos and Media Coverage

If this is an annual or reoccurring event, be sure to include all of your press coverage and photos from your past events. This gives potential attendees and sponsors an idea of what to expect at your event and also establishes credibility. You want people to think, “Wow! This event looks awesome. I should definitely get tickets to this!”

These are just a few tips on how to make a great event website. Incorporating all of these elements will hopefully make your life (or the event planner’s) life a lot easier. If you are interested in hosting an event and are unsure of where to start, check out www.indrapr.com for more information about our event planning services. Best of luck with your next event!

As always, I welcome your comments and if you like what you read be social and share.