Tag Archives: Facebook

Red Nose Day – May 21, 2015

By: Dallas J. Short

Are you, your friends or your office participating in Red Nose Day?

Red Nose Day is a campaign dedicated to raising money for children and young people living in poverty by simply having fun and making people laugh. The inaugural Red Nose Day will be held in the U.S. on May 21, 2015. People across the country will come together to have fun and raise funds and awareness. The day’s events will culminate in a three-hour entertainment TV special on NBC featuring the country’s favorite comedians, musicians and Hollywood stars (you can check their website or social media for the long list or just tune in and be surprised.) The TV special will showcase top comedy and entertainment live and in pre-recorded segments, hosted by David Duchovny, Seth Meyers and Jane Krakowski. It will also highlight the issues for which Red Nose Day is fundraising. Viewers will be encouraged to make donations by phone and online. The monies received will be going to 12 charities working with children and young adults in the U.S. (where half of the money is going), Africa, Asia and Latin America.

This year’s Red Nose Day in the U.K. (March 13) raised over 121 million dollars so far and the number constantly increases with donations still pouring in. I’m guessing the U.S. donations will be a lot more.

#RedNoseDay is aimed at being a fun day. Yes, you will look like a clown, but it is for a great cause. This continues the trend of raising funds and awareness through doing ridiculous things. The Ice Bucket Challenge (ALS), dancing in adult underwear (Depend’s #Underawareness), and Color Runs (multiple organizations.) It might have already been coined, but it is what I refer to as #FUNdraisers.

Red noses have been available for purchase at Walgreens & Duane Reade stores across the country. You can locate a store near you here: http://www.walgreens.com/storelocator/find.jsp. A lot of locations are sold out, but keep looking or make one of your own. M&M’s has also partnered for the campaign.

About Red Nose Day: Red Nose Day was founded by Jane Tewson and Richard Curtis (writer and director of TV and films including Four Weddings and a Funeral, Notting Hill and Love Actually). Comic Relief UK launched on Christmas Day in 1985 with a live broadcast from a refugee camp in Sudan. It was created out of the firm belief that the power of mass media and high-profile celebrities can raise awareness of issues of poverty to change and save millions of lives. For more information or to make a donation online: http://www.rednoseday.org

If this event somehow snuck below your radar, hopefully now that you are aware, you will participate. It is never a bad day when you can have fun and help others.

Here are some ideas for this year and to help you plan better for next year’s: https://www.rednoseday.org/get-ideas

Have you held or been involved with a philanthropic event based around having fun? What are your thoughts on #FUNdraisers?

Let’s laugh and do good.

As always, I welcome your comments and if you like what you read, be social and share. I look forward to seeing lots of pictures of people with red noses.

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Building a Social Media Presence

By: MJ Pedone

As a professional trying to build your online brand or an entrepreneur starting or running your own business, this is what I would like to share with you about social media…you don’t need to do it all to do it well!

When marketing experts suggest brands create a presence on all the major platforms, which is somewhere around nine, and post content on them all several times a day, they’re not talking to you. There’s no way you’re going to be able to do that well.

Social media falls strongly into the “quality over quantity” category, especially if you’re a one-person shop and don’t have the resources to hire a social media manager. So if you’re trying to figure out how to stay on top of your social media game without making yourself crazy and keeping yourself relevant, here are four suggestions:

Plan First, Build Second

Many people rush to get their brands up on a bunch of social media platforms, only to find themselves completely overwhelmed with what to publish and when to publish it. To begin, pick one or two platforms and that’s it. Focus on figuring out how to grow a platform and once you’ve gotten that down, you can add more. To pick the right starter platforms, think about three things: where your audience is hanging out, which platforms you actually like using and which platforms support the kind of content you want to post. For example, if you were marketing your photography business, Pinterest would be the perfect platform to showcase your work, whereas Twitter may not be as effective.

Unless you’re already a pro on the platform, take a tutorial before you begin so you can get comfortable with creating a page, posting content, engaging followers and tracking your analytics. Having this knowledge will make the daily publishing and engaging feel less daunting.

Get Organized

I know many people out there cringe at the idea of an editorial calendar because of its rigidity, but this will help keep you on top of everything.

A well planned-out calendar will help you map out when you’ll be posting content, as well as where you’re getting that content. Are you writing it yourself? Curating it from other sites? Will you be-posting previous content? Once you have content regularly scheduled on your calendar, set reminders for yourself to post and engage throughout the day so you don’t get caught up with the rest of your day and forget to do this.

Leverage Your Content

While you don’t want to post the exact same content on every single platform, leveraging your best content across different platforms can seriously boost your social media efficiency. For example, if you write a blog every week, you can tweet the link to the blog on Twitter and post a related picture on Instagram and include a link to it in your caption. Now, instead of having to create three separate pieces of social media content, you’ve killed three birds with one stone.

Find Some Great Tools

When you’re working solo, you’re always fighting against time. There just doesn’t seem to be enough time in the day to successfully do your job and maintain an engaging presence on social media. The good news is, there are plenty of tools and apps that can help keep you on track. Inc. compiled a list of 60 of the best social media tools, like Hootsuite and Pocket. Most of the times, we look to experts and best practices to tell us how to engage with our community on social media. And while there’s a lot of great advice out there, if what they’re saying doesn’t resonate or doesn’t feel realistic to you, you’re never going to do it. People ask me all the time: How many times should I really be posting on my platforms? And my answer is: How many times can you realistically be posting on your platforms? Start there.

Social media, albeit time consuming, is a great way to garner brand awareness and potential business. Keep at it and don’t give up! As always, I welcome any and all comments and if you like what you read, be social and share.

Zero Dark Thirty: Step Away From Your Cell Phone

By: Dallas J. Short

The NBA Playoffs are back and I’m sure you are just as shocked as I am that my Philadelphia 76’ers somehow did not make the cut. While many are convinced this year’s champion will be from the Western Conference, that has not stopped one of the league’s best from continuing a tradition that has helped him #StriveForGreatness.

LeBron James is once again on his “Zero Dark Thirty” social shutdown. No phone, no Facebook (21.5 million), no Twitter (20.7 million), no Instagram (9.6 million), it’s radio silence from the 4-time MVP. He started this in 2012 postseason, one year after he and the Miami Heat lost to the Dallas Mavericks in the NBA Finals. He says he only needs to talk to his family and his teammates. He’s locked in and focused on bringing the trophy home to Ohio.

Forbes.com has an article “30 Reasons to do a Digital Detox” and #19 “because it’s a challenge” is also one of the reasons LeBron gave. I’m sure King James’ bigger reason is to avoid distractions, trolls and negative comments, but who doesn’t love a good challenge every now and then.

Though I probably have as much chance of getting an NBA Championship ring as my Sixers do, I think a digital detox can be beneficial for anyone. That break free moment of ceremoniously throwing your phone into the ocean, taking a deep breath and inhaling the beauty of the world around you. At least, that’s how I picture it in my head. In reality, I make deals with myself. “I’ll only use my phone as an alarm clock.” “I’ll only reply to texts.” “I’ll just check it for e-mails.” “I’ll do it next weekend.” There always seems to be something that stops the disconnect. We focus on captioning the moment instead of capturing it. LeBron’s won back to back championships and continues to make the finals, so it’s definitely working for him. The super busy, super productive and super successful Arianna Huffington is also big on digital detoxes.

Here are a few other reasons Forbes listed on why to do a digital detox.

  • To give your brain a break from digital processing. Information overload is a serious issue. Recharging is healthy.
  • To see things clearly, make better decisions, and find a more productive way to do things when you return.
  • Once you switch off, time seems plentiful (compared to the version we tend to race against most days).
  • To have in-depth conversations that meander and make you think and bring up questions that aren’t answered by the Internet.
  • You’ll carve out space to think deeply, connect to yourself, and connect to the people around you.

So let’s do it this weekend. I’m in and up for the challenge.

Are you addicted to your smartphone and social media? Have you ever tried a digital detox?

As always, I welcome or comments and if you like what you read, be social and share.

The Elite 8: Top Tips to Get Retweeted

By: Dallas J. Short

The game’s on, but there’s work to do. The struggle is that a lot of America has been going through the past week or so. So much of our office talks involve sports and social media. I was recently reading Krista Bunskoek’s article for Wishpond “52 Methods: How to Get Your Tweets Retweeted,” but caught up in the spirit of March Madness, I figured I’d narrow it down to my Elite 8 and share them with you.

• Keep the content about you and your products to a minimum – Yes, you’re on Twitter for business purposes, and you want to market yourself. But, truth be told, your Followers don’t really care that much about you and your products. Make your Twitter content about related stuff, and cleverly add in your company content.
• Focus on engaging your customer – As above, you are tweeting to connect with your market, not talk about you. Tweet like you actually want to get to know your customers better – engage with those who Follow you.
• Create interesting, witty content – Try to tweet out interesting stuff, and if you have the skills, make it witty and likeable. If people like your Tweet, they’re going to share it.
• Think about your audience – Don’t blindly tweet stuff. Be intentional about actually wanting to interact with your followers, and other twitter users.
• Tweet with your personality – Add character to your tweets. People want to connect with people online. Include a bit of realness in your tweets by mentioning something quirky or specific you like to do.
• Use quotes – Quotes are a great way to connect with your market, and get retweeted. Include a few quotes in your weekly schedule. Use stuff that inspires, makes you happy, or makes you think.
• Keep your tweets cool – Don’t beg for a retweet, or send out spammy messages. This is huge turn off, and you won’t accomplish your goals. Like this example, of a tweeter jumping on the Oreo Royal Baby wave by begging for more followers. Ok, it might be kind of cute, but a little too obvious and spammy for most.
• Be real, and have fun!

Being retweeted is a great way to be acknowledged by others, make sure you acknowledge others as well. With the lifespan of a tweet being 18mins to 48hrs (depending on who you ask), retweets help you stay active and “alive” longer on Twitter and, ultimately, it (retweets) connects more people to each other.

I’m a big believer in personality, voice and fun (if appropriate) when it comes to engagement with social media, which is how I narrowed down the tip tourney to my Elite 8, hopefully leaving no one upset.

You can read the entire Wishpond article, full of amazing and effective tips, here: http://blog.wishpond.com/post/56542607344/52-methods-how-to-get-your-tweets-retweeted
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Twitter Takes Steps to Stop Bullying

By: Dallas J. Short

After complaints from the media and users, Twitter announced in December that they would be creating updates to protect the safety of their users. Twitter recognized they were not handling cyber bullying properly on their platform, Twitter CEO Dick Costolo even said the company “sucks at dealing with abuse and trolls on the platform and we’ve sucked at it for years.”
Well, it looks like those updates are on the way to us all. In a brief memo from Tina Bhatnagar (@tinab), VP, User Services, she informed:
“We streamlined the process of reporting harassment on Twitter recently; now we’re making similar improvements around reporting other content issues including impersonation, self-harm and the sharing of private and confidential information. These changes will begin rolling out today and should reach all users in the coming weeks.”

So, it will now be easier to report if someone’s bothering you and if you see someone bothering someone else online. Twitter has also increased their staff so they have more people handling these reports of harassment.

“Over the last six months, in addition to the product changes, we have overhauled how we review user reports about abuse. As an example, allowing bystanders to report abuse – which can now be done for reports of private information and impersonation as well – involved not only an update to our in-product reporting process, but significant changes to our tools, processes and staffing behind the scenes. Overall, we now review five times as many user reports as we did previously, and we have tripled the size of the support team focused on handling abuse reports.”

Twitter realizes that online bullying is on the rise and are believe these new steps they are taking will allow them handle the complaints more efficiently.
“These investments in tools and people allow us to handle more reports of abuse with greater efficiency. So while we review many more reports than ever before, we’ve been able to significantly reduce the average response time to a fraction of what it was, and we see this number continuing to drop.”

Twitter is all for kicking off bullies and people who harass others. They might have let a lot of things slide for too long, but they are committed to changing that stance.
“We are also beginning to add several new enforcement actions for use against accounts that violate our rules. These new actions will not be visible to the vast majority of rule-abiding Twitter users – but they give us new options for acting against the accounts that don’t follow the rules and serve to discourage behavior that goes against our policies.”

Twitter is fun, I use it a lot. Most of the sports and entertainment world (that I care about) seems active on it. It’s more of an immediate thought conversation than other platforms. Even though their actions could have been more proactive than reactive, it is great that they are doing something and showing commitment to their users’ safety and enjoyment.

As always, I welcome all comments and if you like what you read be social and share.
(Source: Twitter)

3 Tips for Effective Networking: Stop. Stop. Stop.

By: Dallas J. Short
What do you do? Here’s what I do. Oh, that’s your card? Here’s my card. Let’s immediately be successful together. Boom. Championship.

Wait, you mean, that’s not how it works? Nope, not even a little bit. However, this is the format or mind state of expectations that a lot of people have going into networking events.
John C. Maxwell said “your network is your net worth,” and it has remained one of my favorite quotes, in both personal and professional settings. The people you surround and connect yourself with are extremely integral to the representation and determinant of who you are and where you are going in life.

So, before you go, stop.

STOP thinking of networking as merely a required chore that comes along with business. “Showing up is 80% of life,” might have worked for Woody Allen in 1977, but that’s not going to fly these days. You need to place value into relationships. Be genuine. People do not do business with a business card, people do business with people. You do not need to meet everyone in the room and then struggle trying to remember who they are later. Focus on finding people you actually mesh with and people you could just as easily see yourself across from them in a game of billiards as you could across from them in a boardroom.

STOP just attending networking events that seem right for business. “All work and no play makes Jack a dull boy,” wrote James Howell. Have an outside interest. Positive energy is contagious, as is negative energy. No one likes the idea of working 8-10hrs and then going to a networking event where everyone is expected to talk about work for another 2-3hrs. Find something you are passionate about and meet people through that, the professional talk will inevitably ooze its way into the conversation, but after you have already established a more natural relationship. You are going to trust someone more in business that you can also trust outside of business. Diversified connections open up doors to opportunities that you might have never knew existed.

STOP expecting an immediate return on investment from business and networking contacts. “If you really look closely, most overnight successes took a long time,” words from the wise Steve Jobs. No one wants to feel used. This is not a jungle attack, where you are spotting, luring, attacking prey and moving on for the next meal. Make a solid and legit connection with someone, if there is no way for you to currently combine forces, don’t force or pressure it. Maybe that time will come down the road. Maybe it turns out you know someone they could work with or vice versa. Plug in your connections, expand the network, and do not resist paying it forward. Avoid being the guy constantly with your hand out or always running to the proverbial well until it’s dry. That’s not who people want around, ever. Eventually, things will fall into place and make sense for everyone.

“Nothing personal, it’s just business.” Wrong. Maybe that’s how Otto Berman his cohorts handled things then, but business now is more personal than ever and needs to be treated and respected as such.
As always, I welcome all comments and if you like what you read be social and share.