By: MJ Pedone
How to get traffic to your website depends in part on your demographic, your niche and how you plan to monetize. But the main components for earning online traffic are pretty similar across the board and should include:
1. Growing a newsletter
This is, by far, the best thing you can do for your site. When you have email addresses, you can go right to the source instead of you waiting for them to find you. If you can email your readers, you will be able to encourage them to visit your site continually, building a loyal following over time. So building your newsletter list should be your number one priority. Display your sign-up form prominently on every page of your site. Offer a freebie for anyone who signs up. Collect emails like it’s your job because it should be your priority and share your amazing content with those readers on a regular basis.
2. Becoming active on social media
Don’t sign up for every social media platform out there. Instead, choose two or three channels and maximize them. Be strategic about which ones you choose; work the channels that make the most sense for your demographic.
In addition to sharing your own content, share others as well. Be generous, and use Twitter’s @mention or whatever the equivalent tag is on the channel you use so influencers notice you.
If you choose to use Facebook, expect to put some money behind your updates if you want to gain any traction as Facebook has lowered the reach on page posts in order to capitalize on advertising dollars.
3. Optimizing your content for search
The best thing you can do is optimize your headlines. Use Google’s Keyword Planner and Google Trends to figure out what terms people are searching for that relate to what you’re writing about and use them in your headlines. Don’t write for SEO; instead, write your content and then go back and tweak it so Google will feature you high in search results. If you do this consistently, you will see your organic search traffic increase. As that increases, more people will share your posts, more readers will sign up for your newsletter and you’ll see a high volume effect on traffic.
4. Getting back-links to your site
Building back links is an SEO tactic, but it requires its own strategy. When other websites link to your site, Google looks favorably on you and ranks you higher in search results. The bigger the publication that links to you, the more Google love you get. As an added bonus, when publications link to you, some of their visitors will hop over to your site, too.
How do you get back-links? Here are a few options:
• Write guest posts. Write them for free as long as you get a link back to the site in your bio.
• Get press. Convince other outlets to feature your story. One smart way to make this happen is by responding to HARO requests.
• Encourage organic link-backs. If you offer dynamic content and help people notice it through all the avenues written about, bloggers and publications will link to your content without you asking them. One way to encourage this is by writing a list post that features the best bloggers or resources in your niche. Because when you put someone on your list, it makes him or her look good and they will share it with the world, which will likely include a link on their blog.
When it comes to generating traffic there is a lot more you can do but if you find yourself strapped for time and money, these are great first steps to cover. Of course this all assumes you’re creating unique content that’s valuable to your readers and information people want to share with their friends. Don’t get caught in the trap of thinking that if you create great work, people will find it. The truth is, you have to help them find it.
If you don’t push yourself to spend time on promotion, your blog will probably rarely get read. If you do, your site will gain traction, traffic and influence over time, which will lead to all sorts of opportunities for your creative endeavors.
What have you been doing thus far to gain traffic to your website? Have you implemented any of the strategies listed above? As always, if you like what you read, be social and share.