Tag Archives: linkedn

How to be a Better Blogger

By: Lara Michelle Greenberg

Many people think that the hardest part about blogging is getting started, but that part is easy. The hardest part is staying active and gaining interest. With immense amounts of content being circulated each day, how do you break through and create something that’s worth reading? Here are a few tips that can help you become a better blogger.

  1. Find your niche

The blogging sphere is a very busy place and without a niche it’s hard to stand out in the crowd. Running a blog means that you need to create regular content about the topic so you want to make sure that you don’t run out of things to say or lose interest. Find something that you are passionate about. Whether you are writing about travel, business or basket weaving, if you write about something you love, content will flow freely.

  1. Headlines

No matter what the subject is, chances are it’s a great headline that catches your attention and earns your click. A great headline will help your content spread further.

  1. Content

Now, onto the content itself: spend some time researching the topic you are going to write about and gather information from reliable sources. Following these two basic tips is very important because the content you write should be accurate and informative. A great blogger entices their readers by writing awesome and educational pieces.

  1. Proofread, proofread, proofread

Make sure you read through your blog a few times before you post. There is nothing worse than putting up a great article and realizing that there are several mistakes. Read aloud. Since your mouth has to voice each word, your ears will pick up the errors better than your mind distinguishing errors as you read silently. And if someone is around, have them read it over a few times for you. They might spot a few errors that you missed.

  1. Make sharing easy

To increase growth and readership of your blog, share your blog posts on other forms of social media and encourage your readers to share your writing. It will be easy for your readers to share your content if you have social sharing buttons. Make sure you place them wherever you think the reader would want to share the post (top of page/bottom of page/middle). You can also post the link to your blog on your Twitter, Facebook or Linkedin a few times per day so that people will come across it more easily. If you make it easy and simple for your readers to share, you will increase your social media shares in no time.

With so many blogs on the internet today, standing out isn’t so easy. While creating your posts, don’t be scared to let your personality show through. Writing in your own unique voice will really help you connect with your readers. There’s a lot to learn when it comes to making your blog more successful, but these basic tips will help you get started. As always, if you like what you read, please be social and share.

Advertisements

The Credibility Killer

By: Dallas J. Short

Everyone knows that buying followers on social media is not a good idea, right? You would think by now, with all the facts, all the stories and the programs out there, this would be common knowledge. It still appears though, people will falsely increase their followers without concern of the consequences. So, let’s take a quick refresher course on why it’s a no no, not a win win.

Keep it Real. The followers you are buying are not real people, they do not have real interests, they do not even have real profiles and they will never be real customers.

Mid (social) Life Crisis. Ok, you have been on social media for a while and you are not getting as many numbers as others. You begin doubting yourself. You think having as many followers as your business peers will make you seem young and hip, but just like buying a Corvette or Mustang at age 50, you might go from zero to a hundred real quick but you will be in the same situation. Have confidence in your product and concentrate your efforts on being authentic. Yes, business is competition, but this is not the way to win. These inflated numbers are not liking or sharing your information. From a marketing perspective, you are purchasing a bunch of unqualified leads. If you were cold calling, you just bought a phone book of disconnected numbers. In business terms, the ROI on buying fake followers is $0.

The Man Behind the Curtain. This is not the Wizard of Oz and people will pay attention to the man behind the curtain, which is you and your brand. Your actual fans and followers will see this number boost and no increased interaction, this is not impressive to them and will be a huge turnoff. People do not like to find out someone or something they believe in is cheating, this goes for both online and offline activities. Facebook now only shows your post to a small percentage of your followers, a false increase in your audience dramatically lowers the chances that the people who actually care about what you have to say will be able to see it. So if you are paying for those fake numbers, you are risking having to pay even more money per update to make sure your legit fans see your posts and announcements.

High Diving Off the Wrong Platform. There are many different social media platforms out there on the internet but that does not mean you have to be on everyone. Research which platforms work best for your industry or which ones you can actually devote your efforts and energy too. If your company is not as suited for Twitter (or Facebook, Pinterest, Instagram, Google+, etc.), spending money on followers is not only a waste of money, but even being on there as much as you are could be a waste of time.

Numbers That Matter. When you purchase fake followers, you are losing the relevancy of your demographic information. One of the most important things of being on social media is being able to know your audience, so you can figure out more ways to appeal to and engage with them. This will also hurt your sponsorship proposals as well as most of your marketing efforts.

It’s So Hard to Say Goodbye. You have all these faux followers now and you want to get rid of them? This is going to cost you even more time and money. You will have to go through and block or delete all of those you paid for. You might have to even end up hiring someone to do it for you. There goes more money out the window.

If the urge to buy followers arises or you have someone in the office telling you that you should, you shouldn’t. It is unethical and it is bad business. Social media, still new and growing, does not come with a cheat sheet for success or skip to the front of the line card. It takes work, it takes trial and error and it takes honesty and authenticity. Be creative and courageous, come up with new ways to engage your audience, build your digital community and allow them to grow with you. Those are the type of people that are truly worth having associated with your brand.

Have you seen a company buy fake followers? Has it changed your opinion on them? Did you buy fake followers and regret it? As always, if you like what you read, please be social and share.

15 Questions to Ask in an Informational Interview

By: Lara Greenberg

What most college students don’t realize is the power of the informational interview. Informational interviews are not necessarily geared toward acquiring a particular position but they can be a beneficial learning experience, help students in picking a major, set career goals or gain experience when talking to executives. While it can be quite frightening to initiate an informational interview, you never know what results it can yield. In order to make these interviews a little less scary, be sure that you are prepared. Dress to impress, bring a hard copy of your resume and a notepad and bring a list of questions to guide the conversation. Pay careful attention to what is said by the person you interview with and ask questions if something isn’t clear. You will find that people are often happy to discuss their positions and willing to provide you with an abundance of information. Here are some prospective questions to ask during your informational interview:

  1. Why did this type of work interest you, and how did you get started?
  1. How did you get your job? What jobs and experiences have led you to your present position?
  1. What does a typical day look like for you?
  1. How does your company differ from its competitors?
  2. How has your job affected your lifestyle?
  1. What kinds of challenges do you encounter?
  2. What is the one thing you spend the most time on?
  1. How well did your college experience prepare you for this job?
  2. What are the typical entry-level job titles and functions? What entry-level jobs are best for learning as much as possible?
  1. Where do you think the field is headed?
  1. How do you think graduation from a private or public university is viewed when it comes to hiring?
  2. How important are grades/GPA for obtaining a job in this field?
  3. What are the major rewards aside from extrinsic rewards such as money, fringe benefits, travel, etc.?
  4. Is there anyone else you suggest I talk to knowing my interests and skills?
  1. Is there any last advice you can offer me?

Here are a few additional tips when organizing for an informational interview:

Manage Your Time

Usually, informational interviews are brief, so concentrate on what questions you want to get answered. You could even highlight or place a star next to any important questions so you can find them easily when time starts to dwindle.

Follow Up

After the interview, verbally thank the interviewee. A thank you note should be sent within 24 hours of meeting your new contact. Be sure to keep in touch from time to time.

Remember, be professional, be confident and be yourself. As always, I welcome any comments and if you like what you read, be social and share.

Tips & Tricks for Your Next Instagram Post

By: Gina Mason

Instagram may be one of the hottest social media platforms out there right now. As of January 2015, there are more than 300 million active users, over 30 billion photos that have been shared and the average users spends at least 21 minutes a day browsing and liking photos.

As the app continues to grow and expand so does its capabilities and features. With its constant updates, it’s hard to keep track of all of the new useful features. I recently read an article on SocialMediaWeek.org and wanted to share some great tips for the photo-sharing app.

Here are a few of my favorite tips from the article:

Send Selective People Photos

Want to share a photo with friends without it going into the Newsfeed? Use the Instagram Direct feature. “This feature lets you share the photo with up to 15 people, and they can comment on the photo like normal. Items shared this way will not turn up in a search and can be deleted. To use Instagram Direct, choose Direct when you’re at the “Share To’” page. Then select your recipients by tapping the circle next to their names or by typing their names in the ‘To’ space. Finish off by hitting Send.”

Hide Annoying Accounts

Finally! There is a secret “hide” button for those friends who still don’t understand the concept of Instagram. You know, those friends who overshare or upload 10 photos of their cats/children within five minutes and blow up your Newsfeed, but you can’t officially unfollow them. “To ignore Direct posts from a person, go to the tray icon at the top right of your home page. Tap the horizontal three-dots button (iPhone) or vertical three-dots button (Android). Select “Ignore all posts from this user.”

Hide Photos

Ever have a friend tag you in an embarrassing or unflattering photo? You can hide it now! “To hide a tagged photo, tap the offending photo and your Instagram handle will appear. Tap your handle. When a menu pops up, select “Hide from My Profile.” If you don’t want to be tagged at all in the photo, go to the More Options button and choose “Remove Me from Photo.” If you don’t want to remove your tagged photos one by one, you can adjust your settings to review them first. Just go to “Photos of You”, tap on your settings at the top right corner and select the “Add Manually” option.”

Hashtag After

Ever post a photo and forgot to use hashtags? “You can still do so by adding them in the comments. People will still be able to find your photo when searching the hashtag you used. This method also has the added bonus of eliminating the dreaded hashtag paragraph when you share the same photo onto your other social media accounts.”

Forget to share to your other sites?

If you have posted a photo on Instagram and forgot to share it on your other social networking sites like Facebook and Twitter, you can now. “Tap the button with three dots at the bottom of the photo. Select Share from the menu and choose which site you want to share it to. If you choose Twitter, your photo URL will appear as you compose your tweet, so you’ll know if you’ve hit the 140 character limit.”

I hope you found these tips to be helpful. To read the rest of the tips, here is the link to the full article:

http://socialmediaweek.org/blog/2015/05/10-useful-instagram-tips-tricks-you-should-know/

Happy Instagram-ing!

As always, if you like what you read be social and share.

LinkedIn Endorsements from a Real Bada**

By: Gina Mason

LinkedIn can be a very powerful tool for those looking to stay in touch with colleagues, network with new people and search for jobs. According to Businessweek, “the digital résumé network has more than 310 million users worldwide and can be a great resource for recruiters who are looking for new job candidates. Recruiters not only evaluate LinkedIn profiles by looking at resumes, but also by examining the endorsements and recommendations on each candidate’s profile. Although some may debate the power of endorsements on LinkedIn, those who receive endorsements from prominent figures in their respective industries can make their profile more attractive to recruiters or potential employers.

If you have seen either of the action-packed Taken films, you know that Liam Neeson’s character Bryan Mills has “a very particular set of skills.” His “skills” were “acquired over a very long career” in the CIA and his expertise includes interrogation, tracking, speaking foreign languages and most importantly, kicking the “you know what” out of bad guys. So what does LinkedIn, Liam and the Taken films have to do with one another?

Well, in a non-traditional stunt to promote the new film, Taken 3, 20th Century Fox has partnered with LinkedIn to create a way to engage fans and drum up some publicity before the movie is released on January 3, 2015. Playing off of the “skills” angle of the film, the publicity team of Taken 3 will select one lucky fan to have his or her “particular set of [LinkedIn] skills” endorsed by [Neeson] Mills himself,” according to Entrepreneur.com.

The contest is very simple. To enter, you just have to follow the movie’s LinkedIn page and if you win, Neeson promises to “find your LinkedIn profile, review it and record a video of himself endorsing your particular set of skills.” The contest ends on December 23rd and the winner will be announced on January 4, 2015.
I think this was a very creative way to generate some positive press about the upcoming Taken 3 premiere and was an innovative tactic to engage users/followers on LinkedIn. Twitter, Facebook and Instagram have dominated the way in which movies, concerts, etc. are promoted and it was refreshing to see something new.

However, the question now becomes how powerful is an endorsement from Liam Neeson? Do you think it will pack a powerful punch with recruiters? Although, I am skeptical that it will make a huge difference (unless your future boss is a huge Taken fan), I still think it was a very interesting way to get Taken fans and LinkedIn users involved with the new movie.
To learn more about the contest, check out this video of Liam Neeson: https://www.youtube.com/watch?v=535J4gYXsxs

As always, if you like what you read be social and share.

Social Media Bad Habits Brands Need To Abandon

By: Jenifer Wetterau

Social media: when brands do it well, they do it really well. A great recent example is “Alex from Target.” So simple, seemingly effortlessly non self-promotional. Admit it, even if you don’t shop there you were intrigued.

Then again, there are those brands that continuously make mistakes that turn people off, and they don’t realize it. Here are four of my pet peeves that turn me off a brand:

Hashtag Overload
By using hashtags correctly, you can get maximum exposure for your brand’s message and deliver your content to the intended audience. But brands that abuse hashtags are hurting their image and driving customers away. More is not better.

Companies should ask themselves three things before tweeting with hashtags:
-Is it relevant to my post?
For example, using #socialmedia when your tweet is about sports to try to get maximum engagement will result in the opposite. Your customers will be turned off when they see you trying to cheat the system and engagement will decrease.

-Do my tweets exceed two hashtags?
Although studies show that tweets with one or two hashtags see twice the engagement compared to those without, that doesn’t mean you should cram in as many as you can. In fact, that same study showed that tweets with three or more hashtags resulted in a 17 percent drop in engagement. Keep hashtags to a minimum and your brand will not look spammy.

-Will my audience actually search for this hashtag?
You must do your research. Find out what hashtags your customers, and target customers, use with specific topics. Build your community around the hashtag by actively engaging with it consistently. You can’t use it one day and expect the results. You must promote it and promote it well. If you use them correctly, your content is going to get found by those who care about it.

Quantity over Quality
Social media is not a numbers game so don’t treat it that way. It’s essential to give your posts some thought before sending them out. Offer quality content that your customers will appreciate. When planning your updates, think about what you personally like to see in your timeline, and what makes you engage with a brand. I doubt it’s the number of times they tweet in a day! Show that you are value on social media and the followers will come. Everything you do should be strategic, follow best practices, align with your goals and image and provide value for your audience.

It’s All About Me
In terms of customer loyalty, it is important for brands to recognize that sometimes it is better to listen more and talk less. To be liked, you have to be honest, helpful, compassionate, willing to listen, genuinely interested in others and what their needs are and not dominate the conversation. Of course, one of the goals of social media is to promote your business, products, services and overall company brand. But what you should not do is be overly self-promotional, constantly pumping out updates and pushing your products. People don’t browse Twitter or Facebook to be sold to. Bombarding them with products and offers repeatedly will turn them off, and you may lose a few customers. Rather, let the information you share, the expertise you demonstrate and the brand personality you portray do the talking for you. Ask questions and address concerns to give your customers a voice. The more helpful and interesting you are, the more likely people will keep coming back for more.

Asking For Shares or Retweets
You don’t walk up to strangers on the street, yelling “be my friend!” and expect them to give you a hug and invite you to dinner. Why would you do this online? When brands do this I feel that begging makes them look needy and even inauthentic. You want people to engage with your content because they genuinely like it, and think others will to. Along the same line, tagging people to get attention reflects poorly on your brand and will alienate followers.

Now it’s your turn: what social media habits make you log off? As always, I welcome any and all comments and if you like what you read, be social and share.