Tag Archives: Live Streaming

ESPN Cutting the Cord with Cable

By: Gina Mason

Dear Cable,

I’m breaking up with you.
Love,
ESPN

ESPN announced that it was ending its long-term relationship with cable companies to go out on its own into the digital streaming world with Dish. The sports media giant will now stream its programming online so viewers can access it from their computers, tablets, smartphones and TVs for a seemingly unfathomable rate of $20 per month. In addition to ESPN, this new Dish partnership will include other popular channels such CNN, Disney and the Food Network through its new streaming service, Sling TV.

This is a shocking blow for cable companies considering that ESPN is one of the most-watched networks on the market. According to the Washington Post, “On New Year’s Day, the biggest cable audience ever tuned in to ESPN’s new college football playoffs, with 28.2 million viewers watching the Rose Bowl game between Oregon and Florida State, and another 28.3 million catching the Ohio State-Alabama game. Then on Saturday, the NFL wild card game between the Arizona Cardinals and the Carolina Panthers became the eighth most-watched cable program ever, drawing 21.7 million viewers.” Not only does the 24-hour sports new channel own the rights to many of the world’s biggest sporting events, but it also is one of the only channels that keeps people watching real-time shows/events instead of fast forwarding through commercials or watching video on demand (VOD).

However, don’t throw out your cable box out yet. This new partnership does not include many of the major broadcast networks such as CBS, NBC and Fox, which eliminates many popular primetime shows such as “The Voice,” local news broadcasts and major events like the Super Bowl (NBC) and the Grammys (CBS). This could keep the cable networks in the game for a while longer, but if ESPN sees success, it is likely that major networks will decide to go out on their own as well. Many are predicting that this is just the beginning of the pick-and-play model where consumers select only the networks they watch which could lead to the demise of cable as we know it now.

After spending almost $200 per month on cable (like many of you out there) for essentially three channels (NBC, ESPN and yes, Bravo), $20 per month sounds like a refreshing change to me. I think it will be incredibly interesting to see how this all plays out and see if the cable giants will be able to survive and/or adapt to digital streaming.

What do you think of the Dish and ESPN deal? Do you think this will put an end to traditional cable as we know it? As always, if you like what you read be social and share.

Four Great Ways to Generate Publicity

By: Jenifer Wetterau

One of the big challenges in PR is making your client’s brand perpetually relevant. It can be quite tough to come up with fresh ideas to pitch and post at those inevitable times the company finds itself in a newsworthy content drought. Touting the same product or service day after day will only serve to turn customers off – exactly what you DON’T want to happen. So what do power publicists do to earn media mentions? Here are a few ideas:

Make the most of every event</strong
Many brands are great at building buzz before events, but the most successful ones continue to generate publicity during, and long after the guests go home. Make the most of all the hard work you put into the event by live-streaming it with a top-tier broadcaster, allowing online viewers to act as voyeurs. Create a unique hashtag and tease it out a few weeks prior to, and during, the event. You should also record footage for multiple follow up posts and to tease your next event. Great, sharable visuals will always boost your brand image. The last thing you may want during a stressful event is to give yourself more work, but this will pay off infinitely. Offer your audience multiple ways to interact with the event and they will generate news for you. Keep the conversation going and the content from your event will continue to spread throughout the interwebs.

Newsjacking
Talk about what people are talking about, when they are talking. To practice real time marketing communication, identify a hot, trending topic and jump on it. Give your opinion on something that’s relevant to the brand and adds value to the story. Very easy, and since both Twitter and Facebook’s display real time trending topics, it’s a no-brainer when you’re in a pinch. The key is time is of the utmost essence. You don’t want to be late to the party, posting content on a topic that’s been long-exhausted.

Tap into tastemakers
Not every brand has a large budget to hire a celebrity to endorse their products. The next best thing? Your customers. They are appealing because they speak authentically and offer credible, unbiased reviews. People are more likely to believe a peer more than polished marketing and PR content. How do you tap into this resource? Give influential members a sneak peek into your service, offer a demo to select people, or send your product to key influencers. Your brand ambassadors will do the rest! Everyone loves to be asked for their opinion. Make sure to monitor and engage with their feedback.

Get involved with a charity
Tying your brand to a charitable organization not only demonstrates the altruistic nature of your company, but also offers additional media opportunities. Whenever the charity is in the news, you will most likely be mentioned as well. Give your time, product, and use your staff and resources to do something exciting and different to help the charity.

Your turn. What are your favorite strategies to hold the media and public’s attention for your clients? I’m interested in what has worked for you.

As always, if you like what you read, be social and share.