Tag Archives: Philanthropy

Red Nose Day – May 21, 2015

By: Dallas J. Short

Are you, your friends or your office participating in Red Nose Day?

Red Nose Day is a campaign dedicated to raising money for children and young people living in poverty by simply having fun and making people laugh. The inaugural Red Nose Day will be held in the U.S. on May 21, 2015. People across the country will come together to have fun and raise funds and awareness. The day’s events will culminate in a three-hour entertainment TV special on NBC featuring the country’s favorite comedians, musicians and Hollywood stars (you can check their website or social media for the long list or just tune in and be surprised.) The TV special will showcase top comedy and entertainment live and in pre-recorded segments, hosted by David Duchovny, Seth Meyers and Jane Krakowski. It will also highlight the issues for which Red Nose Day is fundraising. Viewers will be encouraged to make donations by phone and online. The monies received will be going to 12 charities working with children and young adults in the U.S. (where half of the money is going), Africa, Asia and Latin America.

This year’s Red Nose Day in the U.K. (March 13) raised over 121 million dollars so far and the number constantly increases with donations still pouring in. I’m guessing the U.S. donations will be a lot more.

#RedNoseDay is aimed at being a fun day. Yes, you will look like a clown, but it is for a great cause. This continues the trend of raising funds and awareness through doing ridiculous things. The Ice Bucket Challenge (ALS), dancing in adult underwear (Depend’s #Underawareness), and Color Runs (multiple organizations.) It might have already been coined, but it is what I refer to as #FUNdraisers.

Red noses have been available for purchase at Walgreens & Duane Reade stores across the country. You can locate a store near you here: http://www.walgreens.com/storelocator/find.jsp. A lot of locations are sold out, but keep looking or make one of your own. M&M’s has also partnered for the campaign.

About Red Nose Day: Red Nose Day was founded by Jane Tewson and Richard Curtis (writer and director of TV and films including Four Weddings and a Funeral, Notting Hill and Love Actually). Comic Relief UK launched on Christmas Day in 1985 with a live broadcast from a refugee camp in Sudan. It was created out of the firm belief that the power of mass media and high-profile celebrities can raise awareness of issues of poverty to change and save millions of lives. For more information or to make a donation online: http://www.rednoseday.org

If this event somehow snuck below your radar, hopefully now that you are aware, you will participate. It is never a bad day when you can have fun and help others.

Here are some ideas for this year and to help you plan better for next year’s: https://www.rednoseday.org/get-ideas

Have you held or been involved with a philanthropic event based around having fun? What are your thoughts on #FUNdraisers?

Let’s laugh and do good.

As always, I welcome your comments and if you like what you read, be social and share. I look forward to seeing lots of pictures of people with red noses.

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Charities in Need of Media Attention

By: MJ Pedone

When I first founded Indra Public Relations, I listened to the needs of my clients and heard them loud and clear on why they wanted to hire a firm that offers everything needed to grow a business and that is why we offer a wide variety of in house services that includes, PR, nonprofit management, event planning and production, branding and celebrity integration.
Early on, I had many of my nonprofit clients come to me who were misinformed about earning press and didn’t understand why other organizations were front and center in the media. I had to explain that those other organizations have outstanding PR and marketing firms, but the ones that don’t, aren’t in the running for growing their funds as competitively as others that do.

Here are 3 reasons why your charity DOES NOT wins press coverage:

1. Those who benefit from your charity’s work are not in front of media enough. Most of the media opportunities you get should feature people your work helps. The best stories and those that drive donations to a charity, are the ones that tugs at people’s heartstrings. You need to bring a human element to the story to impact your charity’s work.

2. Your charity does too few public events. From a PR perspective, events are a key way to build relationships with the media and broader public. People (including media) like events, and there is no doubt that charity events generally have a feel-good vibe and are a nice counterpoint for journalists, because “news” is usually bad news.

3. Your leadership is not committed to raising the organization’s profile in the media. Like anything in business, very little is going to happen without real commitment from senior leaders. If your charity wants to take PR to the next level, you better have a leader at the top that understands the relationship between earned media and the bottom line.

If you want to let the world know about your amazing mission, then you need to have an experienced team of experts get the word out there for you. At Indra Public Relations, we are available to grow your business and meet your goals. http://www.indrapr.com

As always, I welcome all comments and if you like what you read, be social and share.

Creating A Unified PR Strategy

By: Jenifer Wetterau

In order to deliver the most impactful campaigns, every part of your team should be on the same page, working in tandem under a unified strategy. Communication and transparency are key to ensuring success, since there’s no point creating a brand story that then exists in a vacuum.

To set the foundation for a cohesive approach, begin by defining the following:

COMPANY VISION
A vision statement should outline what your company wants to be and should be clear to your entire team. If you were to meet one of them outside the office they would be prepared to deliver a concise elevator pitch.

Having a shared vision will motivate and empower your employees, as they are the face of your organization and key to engaging with and supporting your brand story.

Questions that should be answered by your company vision include:
What do we do – and for whom?
What makes us different?
How do we excel?
How do we measure our success?
What is our ideal future?
What values that we hold inspire our customers?

IDENTIFY OBJECTIVES
These can be broad at first, but make sure they are actionable and measurable. They may include:

-Share content relevant to your industry. Bonus points for informational that helps the reader out in some way.
-Reveal the unique personality behind your brand, inviting your customers to want to know more.
-Get the word out about new products to tastemakers and brand champions.
-Promote upcoming events and appearances.
-Demonstrate your company’s philanthropic side.
-Test out new product and marketing ideas on your core fanbase and get helpful feedback.
-Nurture your current relationships and build your audience.
-Drive traffic to your website, landing page, promotion, etc.

Once you figure out what is working you should experiment with narrower objectives.

STRATEGY
Craft personas for your target audience (friendly, professional, educational, inspiring), to gain insight into who they are. This is not just age, location or income, but rather the psychology of your consumer. Understand what they need and want, their habits and personal views so your content can speak directly to them.

Examples:
*Language: Fun, serious, insider, complex

*Tone: Direct, personal, scientific
*Purpose: Educate, entertain, sell, engage

-Develop an editorial calendar to be shared with your team and an action plan for who will deliver what, and when. Using a mix of content is essential to keep your readers interested and coming back for more. Tap into the strengths of each member of your team and have them deliver the type of content they do best, whether it be fun, informative or promotional.

-Decide on a tone and style and use it consistently. All messages should sound like they are coming from the same person, whether you have two, ten (or more!) employees creating content for the public. Make sure anyone writing for your brand (press releases, ads, social media posts, etc.) adopt and use it exclusively.

Mix it up! Try out images, photos, polls, interesting facts, social commentary, etc. Regularly evaluate your analytics to see which posts resonate the most – and least- with your audience. You may want to compile all team members’ posts for the week to be evaluated by a cross-functional team. This gives the rest of the company a chance to weigh in and catch any typos.

What do you find works best to unify your team? I welcome any thoughts and suggestions.