Tag Archives: Publicists

Great Tips on How to Strategically Build Your Social Media Following

By: Gina Mason

Creating a loyal and interactive fan base is extremely important when developing a successful social media marketing strategy, but it can also be very difficult. After all, if you don’t have many followers, your messaging is not going to get far.

We often see people try to boost their following overnight by purchasing followers and while this method may look great on paper, they are wasting time and money spreading their message to fake accounts and completely missing their target audience. So how do you build a quality following organically? Well, let me start by saying that this process isn’t simple and it may take some time, but the quality vs. quantity theory applies when it comes to getting your company’s message out there.

Outside of the common tips such as “follow more people” and “be more engaging or interactive,” there are so many additional ways to increase your following and build buzz around your social media accounts and business. I recently read a fantastic article from Inc. written by Jayson Demers called, “39 Ways to Get More Social Media Followers” that I found to be extremely beneficial and useful. Here are 10 of my favorite tips from the article and I hope you find these to be as helpful as I did.

1. “Reach out to influencers: Find influencers in your niche using a tool such as Buzzsumo, and then share their content, tag or mention them, or comment on their blogs. As you build relationships, they are more likely to share your content with their followers.
2. Identify popular posts to get more shares: Getting new fans often comes down to how often your content gets shared. A tool like Fanpage Karma can help you identify the most popular posts in your niche.
3. Use relevant hashtags: Use a tool like Hashtagify.me to find relevant and trending hashtags. Use these in your posts to attract new followers who are searching for those hashtags.
4. Post viral content: Easier said than done, right? Post Planner can help by providing you with images and content that have been proven to go viral.
5. Add Facebook and Twitter widgets to your site: Go beyond simple social media icons, and use a Facebook Like Box or Twitter Embedded Timeline on your site or blog.
6. Build network-specific landing pages: Create landing pages on your site for visitors from each social network you’re on, and then link to these pages in your social media bios. This may increase your follows only marginally, but you should see an increase in traffic and conversions.
7. Use humor: Evoking emotions (positive or negative) through your posts is great for increased sharing; however, posting funny or happy content will net you more sharing overall.
8. Reshare other people’s content: Share posts, images, and tweets from other businesses, and they’ll be more likely to share yours.
9. Be relatable: Let your fans and followers know you’re a real person rather than a faceless business; this will make sharing your content with their friends feel like less of a risk.
10. Make your blog content tweetable with a click: Use a plugin such as Inline Tweet Sharer to encourage visitors to share your tweetable content.”

To read the full article, visit: http://www.inc.com/jayson-demers/39-ways-to-get-more-social-media-followers.html

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As always, if you like what you read be social and share.

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The Difference Between Marketing and Public Relations

By: MJ Pedone

The terms marketing and public relations seem to always be confused and intertwined. While they do compliment each other, there certainly is a difference between the two. I’m frequently asked the difference and below I have included the differences.

Marketing
Marketing is the development of an image through collateral strategies such as your website, logo, ads, writing, social media, bio and a media kit. Experienced marketing and design professionals will assist with writing and developing your marketing materials, which will save you money in the long run. Marketing professionals will brand you the way you want and in a timely fashion.

Public Relations
Public Relations is the development and management of an image. This consists of media outreach which includes print, tv, radio, digital, social media, blogging, charity/non-profit outreach, obtaining endorsements and the distribution of press releases and media kits.

The majority of people think that public relations is an area where they can save money and do the work themselves. Writing press releases and sending them to media outlets isn’t quite as easy as it sounds. The time involved in writing the releases and researching the correct contacts can take almost an entire day. Do you know the techniques involved in writing an eye-catching press release and how to obtain the correct contacts to submit your release to? Or how to “pitch” your story so that those reading it are eager to hear more and feature you? Editors today are over-pitched and hit the delete button very quickly so you will need to make sure that you don’t fall into that category.

Here are some tips when you should hire a PR expert:
• You have a solid marketing plan in place
• You want to utilize a professional who has existing relationships with the media
• You understand the value of hiring a team experienced in executing successful PR campaigns.
• You realize that although you have experience in your industry, a PR professional will brings added value to the table
• You realize that you won’t gain the earned media and awareness that you seek by just talking about it and need to hire someone who can

The power of PR can catapult your brand instantly. Start with a solid marketing plan using experienced professionals and than launch your PR campaign with a public relations team who has the experience and contacts to do so. Let the publicist do what they do best while you tend to the day-to-day needs of your business.

Do you use a publicist to get the message out for your company? Is your campaign effective? As always, we welcome your comments and if you like what you read, be social and share.

The Importance of Building (and Maintaining) Business Relationships

By: Gina Mason

As many of you know, the public relations industry is all about building relationships (after all, you can’t spell relationships without “relations!”). In fact, the Public Relations Society of America (PRSA) defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

On a daily basis, publicists work to develop and cultivate relationships between their clients, the media, the public, vendors, sponsors, corporations and their peers. However, relationship building is not solely for PR practitioners. It is vital in any industry to know how to work with others and create positive connections. Building strong professional relationships can open new doors for your business and your personal network as well as establish credibility, which can make you more attractive to potential clients.  

Here are a few tips on how to build and maintain positive business relationships:

Stay on their radar

The saying, “out of sight, out of mind” applies to building business relationships. If you just met someone or have known him or her for years, make sure that you communicate with them frequently so they don’t forget about you. Emailing a simple hello or inviting them to meet for coffee will go a long way. Also, be sure to keep them updated on what you are working on whether it is an event, project, etc.  just in case they or someone they know have any interest in working with you.

Stay updated on their business

Whether your business contact gets a promotion, their firm signs a huge contract or has a noteworthy media placement, stay informed on what they are working on or doing. One way to do this is by following their company’s social media accounts and subscribing to their RSS feed or newsletter for frequent updates. Keep in mind that this also gives you a good excuse to reach out and congratulate them (yet another way to stay on their radar).

Share business leads and make introductions

The key to maintaining successful business relationships is helping each other out. If you hear about a potential business lead or know someone who may be interested in their product or service, let them know and make an introduction. People truly appreciate any help when it comes to making business connections and will generally reciprocate the favor if they can. This simple act can go a long way and can establish a sense of loyalty in any business relationship.

Ask their opinion

Don’t be afraid to ask your contact their professional opinion. Everyone has had different experiences and may have knowledge in an area that you may be unfamiliar with. People love to share what they have learned in business and can bring a different point of view to the table. They may have experienced a similar situation or know someone who has and may be able to provide some great insight. Also, be sure to thank them for their help!

These are just a few basic tips on how to build and maintain good business relationships. If you utilize your relationships and help out your contacts when you can, you can grow your business and be extremely successful.

As always, I welcome your comments and if you like what you read, be social and share.

 

 

 

 

The Difference Between Marketing and Public Relations

By: MJ Pedone

The terms marketing and public relations seem to always be confused and intertwined. While they do compliment each other, there certainly is a difference between the two.

Marketing

Marketing is the development of an image through collateral strategies such as your website, logo, ads, writing, social media, bio and a media kit. Experienced marketing and design professionals will assist with writing and developing your marketing materials, which will save you money in the long run. Marketing professionals will brand you the way you want and in a timely fashion.

Public Relations

Public Relations is the development and management of an image. This consists of media outreach which includes print, tv, radio, digital, social media, blogging, charity/non-profit outreach, obtaining endorsements and the distribution of press releases and media kits. The majority of people think that public relations is an area where they can save money and do the work themselves. Writing press releases and sending them to media outlets isn’t quite as easy as it sounds. The time involved in writing the releases and researching the correct contacts can take almost an entire day. Do you know the techniques involved in writing an eye-catching press release and how to obtain the correct contacts to submit your release to? Or how to “pitch” your story so that those reading it are eager to hear more and feature you? Editors today are overpitched and hit the delete button very quickly so you will need to make sure that you don’t fall into that category.

Here are some tips when you should hire a PR expert:

  • You have a solid marketing plan in place.
  • You want to utilize a professional who has existing relationships with the media.
  • You understand the value of hiring a team experienced in executing successful PR campaigns.
  • You realize that although you have experience in your industry, a PR professional will brings added value to the table.
  • You realize that you wont gain the earned media and awareness that you seek by just talking about it and need to hire someone who can.

The power of PR can catapult your brand instantly. Start with a solid marketing plan using experienced professionals and than launch your PR campaign with a public relations team who has the experience and contacts to do so. Let the publicist do what they do best while you tend to the day-to-day needs of your business.

Do you use a publicist to get the message out for your company? Is your campaign effective? As always, we welcome your comments and if you like what you read, be social and share.