By: MJ Pedone
Twitter is a great marketing platform that all businesses, from startups to Fortune 500 companies, use daily to engage with followers in an attempt to convert them into brand ambassadors and promoters (retweets), leads and sales. Simply posting tweets isn’t going to necessarily translate into leads or even sales. The majority of business owners and people in general, don’t know how properly use Twitter in order to generate conversions.
Here are a few tips below to help assist you:
1. Alternate between “title tweets” and “copy tweets”
Switch up between tweeting your post titles and post copy. If you have an attention-grabbing title, you are going to attract engagement, but don’t forget about interesting stats and data within your content. Often, that information will pique your followers’ interest and result in a click.
2. Include shortened links to drive engagement
Retweets are great, but the ultimate goal is to attract clicks and shortened links to drive engagement. If you aren’t using a social media tool that automatically generates shortened links, bit.ly is a great one to create them for you.
3. Use images
Tweets with images are always going to perform better. Most of us are visual creatures so increase your click-through rate, favorites and retweets by including an image that your followers will find difficult to scroll past.
4. Ask for retweets
If you want it, ask for it! Asking for a retweet increases the number of retweets you receive. Asking for a “RT” results in a 10-time higher rate while asking for a “Retweet” resulted in a 23-time higher rate.
5. Use actionable words
Using actionable words such as “download,” “free trial” and “sign up now” will increase the number of clicks your tweets receive. Twitter states that using actionable words will increase clicks by 13 percent on average.
6. Recycle tweets
Don’t be afraid to tweet the same content multiple times. Identical tweets will often receive the same amount of clicks. It all comes down to the quality of the information you are sharing and if it interests your followers, they are going to click.
7. Tweet about social media
If you can tie in some social media themed tweets, great! Statistics have shown that when you tweet about Twitter and other social-media networks over a specified period of time, there is a substantial increase in clicks. People love social media and spend all day glued to their mobile devices engaging with it so naturally, tweets about the topic are going to draw attention.
8. Quality over quantity when it comes to followers
Can you believe that with 1 billion mentions on Twitter, 91 percent came from people with fewer than 500 followers? Don’t worry about the number of followers you have, instead work on getting your followers more engaged. This isn’t a popularity contest.
9. Late-night tweets attract more retweets
If you are after retweets then you need to be tweeting between 10 and 11 p.m. eastern time. If this is past your bedtime, use a social media management tool such as Hootsuite and schedule a few tweets during this time.
10. Respond immediately to users
Twitter has become an important sect of a company’s customer-service department. More than half of Twitter users expect a response within an hour and that increases to 75 percent when they have a complaint. Keep your clients and potential clients happy with quick responses to their questions.
11. Expand reach by tweeting statistics
When you include statistics within your tweets, you attract more retweets, which expands your Twitter reach, although it won’t improve the number of clicks your tweet receives.
12. Present your offers clearly
If your tweets include clear copy, you can expect more clicks and more retweets than if you had vague copy. You have 140 characters to present, so use the space wisely.
Do you or your company engage potential clients on twitter? Has your twitter strategy worked so far? Do you have any additional tips to share with my readers? As always, I welcome or comments and if you like what you read, be social and share.
