Tag Archives: Sports Marketing

Bryan Price Takes on the Media

By: Gina Mason

Professional sports have changed in many ways over the last few decades. From instant-replays to pace-of-play and heads-up tacking rules, all aspects of pro sports are now under a microscope and aggressively dissected by their respective leagues, officials, media and the public. Thanks to the invention of fantasy sports and our tech-savvy culture, the way we consume and talk about sports in general has changed drastically. The media and the public now expect a lot more out of coaches and players than ever before and coaches especially are put in the hot seat all of the time and forced to provide reasoning for every decision that they make.

From my experience working with a professional baseball team, I have witnessed this firsthand and truly applaud the players and coaches (and the staff that media trains them) who have been able to maintain their composure and confidence in the spotlight. For those of you who don’t really know much about baseball, the media gets an incredible amount of access to the players and the coaches behind the scenes. There is usually a press conference before and after each game with the manager, reporters are allowed in the locker room before batting practice, allowed on the field during batting practice and back into the locker room after the game. From a media standpoint, this is fantastic and it at allows reporters to get a great deal of insight from the team and provide fans with the insider scoop that they crave. However, this constant access can also put a lot of pressure on the players and the coaches as they constantly have to be ready to face a media firestorm.

Last week, the media scrutiny became all too much for Cincinnati Reds manager, Bryan Price. During a pre-game interview, Price unleashed his welled up emotions on the media after a reporter wanted to know why All-Star catcher Devin Mesoraco was not with the team for a game in St. Louis. Price blurted out 77 “f-bombs” during the five-minute, 34-second expletive-filled tirade and he targeted the media for breaking a story about the catcher the night before. “I don’t know what the importance is for everyone to know if we have a player that’s not here,” Price said. “We don’t benefit at all from the other teams knowing we don’t have a player.”

Call it pent up frustration or a moment of insanity, Price went on questioning the way in which the media behaved and why they have to always know everything, “I don’t get why it’s got to be this way. Has it always been this way where we just tell f****** everybody everything? So every f****** opponent we have has to know exactly what we have. Which f****** relievers are available, which guys are here and which guys aren’t here, when they can play, and what they can do. It’s nobody’s f****** business. It’s certainly not the opponent’s business. We have to deal with this f****** b*******.I like to talk — and I have spoken as candidly as I can with you people, if that’s not good enough, I won’t say a f******thing. I’ll go, ‘yes sir, no sir.’ And I can do that. But f***, I’ve been as candid as I can f****** be about this team and our players, and we’ve got to deal with this s***, every f****** team that we f****** play has to know every f****** guy that’s here and what they can and can’t do? F*** me. It’s a f****** disgrace. I’m f****** sick of this s***. It’s f****** hard enough to f****** win here to have f****** every f****** opponent know exactly what the f*** we bring to the table every day. It’s f****** horse****. I don’t like it. It’s what I’m saying. To make it very clear, I don’t like the way that this s***’s going — at all. I don’t like it. I don’t think you guys need to know everything. And I certainly don’t think you need to see something and tweet it out there and make it a f****** world event. How the f*** do we benefit from them knowing we don’t have Devin Mesoraco? How do we benefit from that? They benefit from it. I just want to know how we benefit from these f****** people know we don’t have a player here. Can you answer that? How is that good for the Reds?

Price definitely struck out with his delivery and I am sure the Reds PR team stood there in horror witnessing a verbal car crash in slow motion. However, many are saying that despite his foul language, Price’s message was not that outlandish. The necessity of knowing everything at all times in real-time may be taking away from the game and is putting too much pressure on the players and coaches, not only in baseball but in all sports. While some feel that as a professional athlete or coach, you waive your right to privacy and must address your critics daily.

I tend to agree that the public doesn’t need to know every single thing that is going on with each and every player at all times and that he does have a point that it can somewhat take away from a team’s competitive edge. However, I will say that as a manager of a professional baseball team, addressing the media is part of his job and he is getting paid a lot of money to do so. I would highly suggest that he should consider a few more media training sessions after that fiasco.

What do you think of Price’s rant? Do you think it was justified?

To hear all five minutes of Price’s rant, click here: https://www.youtube.com/watch?v=wROe2dzJDqY

As always, I welcome your like comments and if you what you read be social and share.

Great Tips on How to Strategically Build Your Social Media Following

By: Gina Mason

Creating a loyal and interactive fan base is extremely important when developing a successful social media marketing strategy, but it can also be very difficult. After all, if you don’t have many followers, your messaging is not going to get far.

We often see people try to boost their following overnight by purchasing followers and while this method may look great on paper, they are wasting time and money spreading their message to fake accounts and completely missing their target audience. So how do you build a quality following organically? Well, let me start by saying that this process isn’t simple and it may take some time, but the quality vs. quantity theory applies when it comes to getting your company’s message out there.

Outside of the common tips such as “follow more people” and “be more engaging or interactive,” there are so many additional ways to increase your following and build buzz around your social media accounts and business. I recently read a fantastic article from Inc. written by Jayson Demers called, “39 Ways to Get More Social Media Followers” that I found to be extremely beneficial and useful. Here are 10 of my favorite tips from the article and I hope you find these to be as helpful as I did.

1. “Reach out to influencers: Find influencers in your niche using a tool such as Buzzsumo, and then share their content, tag or mention them, or comment on their blogs. As you build relationships, they are more likely to share your content with their followers.
2. Identify popular posts to get more shares: Getting new fans often comes down to how often your content gets shared. A tool like Fanpage Karma can help you identify the most popular posts in your niche.
3. Use relevant hashtags: Use a tool like Hashtagify.me to find relevant and trending hashtags. Use these in your posts to attract new followers who are searching for those hashtags.
4. Post viral content: Easier said than done, right? Post Planner can help by providing you with images and content that have been proven to go viral.
5. Add Facebook and Twitter widgets to your site: Go beyond simple social media icons, and use a Facebook Like Box or Twitter Embedded Timeline on your site or blog.
6. Build network-specific landing pages: Create landing pages on your site for visitors from each social network you’re on, and then link to these pages in your social media bios. This may increase your follows only marginally, but you should see an increase in traffic and conversions.
7. Use humor: Evoking emotions (positive or negative) through your posts is great for increased sharing; however, posting funny or happy content will net you more sharing overall.
8. Reshare other people’s content: Share posts, images, and tweets from other businesses, and they’ll be more likely to share yours.
9. Be relatable: Let your fans and followers know you’re a real person rather than a faceless business; this will make sharing your content with their friends feel like less of a risk.
10. Make your blog content tweetable with a click: Use a plugin such as Inline Tweet Sharer to encourage visitors to share your tweetable content.”

To read the full article, visit: http://www.inc.com/jayson-demers/39-ways-to-get-more-social-media-followers.html

Please be sure to follow us on the sites listed below to stay up-to-date on all of our awesome clients and events.
Twitter:@IndraPRGroup
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Website: http://www.indrapr.com

As always, if you like what you read be social and share.

Productivity Tips for the New Year

By: Gina Mason

As we welcome 2015, many of us reflect on the past year and begin to think about all of the things that we can improve upon. One common New Year’s resolution that many people have (outside of losing weight or joining a gym) is to be more productive. In our world of constant connectivity, smartphones and multitasking, it is hard to stay productive when we have millions of distractions a day. For most of us, it seems like the days get shorter and we find ourselves saying, “if only, there were more hours in the day.”

I recently read a fantastic Huffington Post article titled, “12 Habits of Productive People” with some great tips on how productive people get things done effectively and efficiently. Here are a few of my favorite tips from the article, in hopes to help us all make 2015 our most productive year yet:

Don’t be chained to your email.
We have all done it, spent hours and hours scanning our inboxes and constantly hitting reply, send or delete. According to the expert, Robert Pozen, “email is one of the biggest barriers to productivity” because people “are overwhelmed” by it and “don’t know how to deal with it.” He suggests checking your email every hour or so and save time by skimming the subject lines.

Make your to-do list count.
One of my favorite things to do is to make to-do lists. Call it my Type-A personality or simply call me crazy, but I find them to be an incredibly helpful tool to stay organized. However, expert Adam Grant suggests, “starting off [your to-do list] with an easy task to provide a sense of momentum, then moving on to a grander or more important task. That way, the positive energy from the first task carries over to the second task.” Feeling sluggish after all of that work? Try “switching back to an easier task to rejuvenate and regain a sense of progress before going back to a harder, more time-consuming task.”

Have a plan for distraction.
Things happen all the time that keep us from getting work done. Keep yourself in the game and one step ahead by planning for distraction. Grant suggests trying to “anticipate any possible distractions and then come up with solutions for avoiding them.”

Sharing is caring.
The term “sharing is caring” comes to mind, but not for the traditional use. The article suggests that telling someone that you are working on something makes you more accountable. This “self-imposed accountability” will keep you on track because you won’t want to let that person down.

It only takes a few small changes to make you more productive and with time, these small changes can make huge difference. Here’s to a very happy, healthy, prosperous and productive New Year! Cheers to 2015!

As always, I welcome your comments and if you like what you read be social and share.

Interview with Today’s Movers & Shakers – Christina Hamlett Interviews MJ Pedone, CEO & President of Indra Public Relations

Whether your product is mousetraps, cupcakes or novels, however, getting the world to actually discover its existence takes more than random luck and word-of-mouth. Specifically, it takes a PR professional with tireless energy, exceptional communication skills, and passion for a multiplicity of challenges. MJ Pedone, CEO and Publicist of Indra Public Relations in the heart of New York City (http://www.indrapr.com), shares a glimpse of what this demanding career field is really all about.

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CH: What inspired you to launch Indra Public Relations?

MJ: The inspiration to launch Indra Public Relations originated when I first launched my sports firm, Pro Players Sports Marketing Group. After several years, my partner and I parted ways and I continued in the business and kept growing my contacts and relationships and working in the business while being a fit model. After I gave birth to my son Adam 3 ½ years ago, I decided to retire completely from modeling and launch Indra Public Relations full-time after I had clients begging me to work with them on a full-time basis since they had a hard time finding qualified people who they were happy working with. Needless to say, I haven’t stopped or slept much since!

CH: Tell us about the company name you chose and what it means.

MJ: The name of my company, Indra Public Relations, comes from a Buddhist word meaning the king of the gods – controller of the senses and the beauty and splendor of heaven. I chose that word based on my spiritual beliefs as well as wanting the name to relate to my beautiful father who watches me from Heaven.

CH: Over the years I’ve met no shortage of job-seeking individuals who are drawn to the “glam” of public relations like moths to a flame. Many of them also say, “I think I’d be good at this because I’m a ‘people person’.” Why is this attribute only the tip of the iceberg when it comes to attracting clients and managing successful campaigns?

MJ: Being a “people person” certainly helps in this business since you are working so closely with your clients in relaying their message to the public as well as producing some of their biggest events. With that said, you need to be able to conceptualize a successful PR strategy, pitch it to the appropriate media channels as well as juggle all requests, deadlines and manage expectations –  all of which is a 24/7 job in itself! Experience, knowledge and relationships are key in this business in order to succeed.

CH: Who – or what – in your own background best prepared you for the responsibilities of this highly demanding career choice?

MJ: I don’t know if there is any one person per se who can prepare you for this type of highly demanding profession. I did adhere to the advice of a senior publicist many years ago that said to put your best effort forward with every client and if you go unappreciated for your diligent effort and hard work, cut them loose and let somebody else have the headache. How right on she was but, fortunately, I have been blessed with many great clients and have signed a few more amazing ones just recently who I have to keep anonymous for now!

CH: What do you feel strongly distinguishes Indra Public Relations from the competition?

MJ: I believe what distinguishes us from the competition is the personal service that we give our clients, our relationships and the experience of our team members.  I also think we are quite unique because we really focus on the charitable work of our celebrity clients and bring it to the forefront.

CH: There’s no question that the effects of social media are being felt throughout the world and, further, that there’s a correlation to the number of people who are eschewing traditional channels of hiring a PR professional and going the do-it-yourself route. Is this cost-cutting strategy necessarily a good idea?

MJ: I think most individuals don’t understand that social media is just a slice of the communication pie in communicating your message. You still need professionals to package and deliver your message to the public and you still need the media to bring your message to the forefront of the world.

CH: Tell us about the Indra PR team and some of the unique talents and perspectives they bring to your agency.

MJ: Our team consists of attorneys, digital and social media specialists, publicists, event planners, sports agents and a fabulous ghostwriter all of whom have been in the field for almost two decades. Each member of my talented team brings a different perspective and they are all specialized in their area of practice which makes Indra Public Relations successful.

CH: Your clients are primarily celebrities that come from the sports and entertainment industries. What types of challenges does this level of prestige present in scheduling appearances and planning fundraising events?

MJ: The type of challenges working with celebrities are always based upon their playing, filming, recording and traveling schedules.  I do have the schedules for each of my clients and make sure when planning their fundraising events, that they don’t have anything going on a day or two prior or post event in order to get them on the air or to meet with the major sponsors prior to their event. As far as booking appearances, it is much more challenging as the celebrities keep such a hectic schedule to begin with, add to their calendar at any given moment and then need downtime for their family. Some organizations don’t understand the life of these stars or how their schedules can change instantly and then they have to cancel. It definitely presents a challenge and then it looks like it is our fault because they don’t understand that side of the business. I have learned to deal with it and I don’t let it get to me. It is the true business professionals who understand this business.

CH: You have a demonstrated passion for “giving back” to both your community and to the world. What are some of the charitable projects that are especially dear to your heart (and why)?

MJ: All of my charitable projects are especially dear to my heart because whatever I get involved in, I give 100%. Without being specific because of all the charitable clients that retain us, I will say that I love working with the educational and pediatric foundations as well as the disaster relief programs. It is such a great feeling to be able to work with many great foundations and causes that serve millions of people all over the world.

 

CH: Long before the popularity of Mad Men, there were a number of television shows in which the main characters either worked for an advertising/PR agency or were the owners of their own firm (Thirtysomething, Trust Me, Bosom Buddies, Who’s the Boss, Bewitched, Melrose Place). The episodes, however, rarely showed the characters during working hours, focusing instead on their personal lives – and, thus, fueling the misconception that PR is a 9-5-weekday job with long lunches, fabulous offices, and lots of downtime. From a real-life view, what is a work day typically like for you?

MJ: My clients have access to me 24/7 so the typical workday of 9:00-5:00 doesn’t really exist in my case.  My typical workday begins when everybody else is still asleep.  I do my best creative writing in the middle of the night and will write for three or four hours before I head to the gym, get myself ready for work and then get my son ready for school. Once I get to work, I begin answering emails, conference calls, meeting with clients, potential clients, pitching clients and, of course, we can’t forget doing crisis management which is an integral part of our business. After 5:00, I’m usually off to an opening of a restaurant, art gallery, movie premiere, charity event, gala or something else that is happening. When I do get home, I have to bathe my son, read books to him, check for monsters under the bed and tell him a make-believe story before he falls asleep. I’m then answering emails for an hour or two before I unwind and go to sleep for two or three hours and start all over again.

CH: What do you enjoy the most about the PR biz?

MJ: What I enjoy the most about the PR biz is when I get my clients national and international media coverage.  It is still just as exciting as it was the first time I experienced the media hit and, of course, all my relationships that I have built over the years in which I have created some very real friendships.

CH: What’s the best advice anyone ever gave you about being your own boss?

MJ: The best advice I received about being my own boss was to treat your employees with respect, gratitude and reward them for their hard work and efforts.  Thus far, I have a very happy staff.

CH: What’s the best advice you’d give to a young person who wanted to break into this competitive field?

MJ: PROOFREAD! PROOFREAD! PROOFREAD! Then I would tell them to become a doctor.  They would get more sleep.  Lol.

If you have a question or would like more information on Indra Public Relations, please feel free to contact us. http://www.indrapr.com