Tag Archives: Super Bowl

Get in the Game: Tips for Tweeting on Super Sunday

By: Dallas J. Short
The big game is this Sunday and just because you might not have been able to afford an ad, does not mean you have to miss out on the opportunity for exposure. This is an excellent chance to grow and strengthen relationships. Here are a few tips:

1) Don’t Force It. If sports isn’t something that usually aligns with you or your company, don’t try to be a part of the event, just to do it. You would be the equivalent to a person jumping into a conversation and talking just to hear yourself speak, while others would stare and wonder why you are even there. However, do pay attention to the pre-game, game, half-time, post-game – something could come up or happen that you could be able to tie into with sincerity. The events being talked about are by fans, this is their game and their party, respect that and be a fun guest.

2) Know the Hashtags. Pay attention and follow what is trending and how it can apply to your involvement. You want to be in-the-know and relevant.

3) No Excessive Celebration. Do not try to come up with a clever quip and then think you won the game. Save your “Gronking.” Respond to people and put value into those conversations and interactions. Make people feel involved and appreciated, because they are and should be. Don’t respond to them how Marshawn Lynch might to the media.

4) Consistency is Key. If you are going to tweet during the event, make sure you’re not flooding timelines in the first half and then radio silence in the second. Well, you should not be flooding timelines at all. You want to tweet and to talk, but you do not want to be spammy and annoying.

5) Ear to the Ground. Listening is such an important and overlooked aspect of social media. You need to know who and what people are actually talking about. You need to understand the emotion and intensity, it is not just about the message you want to get out.

6) Don’t Hit the Locker Room Too Quick. Even after the game is over, the conversation and opportunities are not. This is a large scale event and conversations will continue to develop well after the clock has expired. Engage in relevant recaps and summaries. However, do not risk being “the last guy at the party,” if it’s dying out, it is ok to move on.

This Super Bowl is going to be a great game and with millions and millions spent on television advertising; there will also be millions and millions following along on social media. This is an opportunity for you and brands to connect and engage on a more natural level and develop meaningful interactions and relationships.
As always, I welcome any and all comments and if you like what you read be social and share.

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2015 Super Bowl Ads

By: Gina Mason

The Super Bowl is upon us and on Sunday, millions of Americans will tune in to watch the New England Patriots take on the Seattle Seahawks in the ultimate football showdown. Outside of the game, “deflate-gate” and the excessive amount of beer, pizza and chicken wings that will be consumed on this unofficial holiday, there is also another competition that will go on while the players are off the field. The battle of best Super Bowl commercial is always ultra competitive and the stakes are high, as advertisers have to capitalize on the only time of year where people actually want to watch commercials.

Over 110 million people will be watching to see which big brands will come up with the most innovative, clever or cute commercial of the year. However, it is not cheap for these brands to shine on the big stage and get international exposure. According to TIME.com, “This year, a Super Bowl ad costs roughly $4.5 million for 30 seconds of air time, up $500,000 from 2014.”

With that kind of money being shelled out for 30-second spots, viewers can expect big things from this year’s commercials. According to TIME.com, beer, cars, chips and half naked women will not dominate the themes of this year’s Super Bowl commercials. There will be a number of new brands such as Wix.com, Loctite, Mophie, Buzzfeed and The Verge that will all make their Super Bowl debut and bring some fresh campaigns and ideas to viewers. Also, ads wont be limited to TV screens. With high advertising rates, the power of viral videos and online streaming, many big brands are steering towards the digital market and using social media to get their message out there instead of paying millions for primetime spots.

To help get your head in the “commercial game” for Sunday, here are a few Super Bowl ads that came out early for your viewing pleasure:

Bud Light – Real Life Pac Man: https://www.youtube.com/watch?v=g9A1NowrnGI

Dove – Real Strength Men + Care: http://youtu.be/QoqWo3SJ73c

GoDaddy – Journey Home: https://www.youtube.com/watch?x-yt-ts=1422327029&x-yt-cl=84838260&v=X2AHrCtOHqc

Skittles – Super Bowl Tailgate with Kurt Warner: https://www.youtube.com/watch?x-yt-ts=1422327029&x-yt-cl=84838260&v=Gj_Dqkpzv1g

Victoria’s Secret – Angels Playing Football: https://www.youtube.com/watch?x-yt-cl=84838260&feature=player_embedded&x-yt-ts=1422327029&v=S5-sx-Qgd_M

T-Mobile – Kim Kardashian and #KimsDataStash: https://www.youtube.com/watch?x-yt-ts=1422327029&x-yt-cl=84838260&v=ZTwzsV3I3OQ

Based on the previews, which brand do you think is going to take home the title of “Best Super Bowl Commercial” this year? What do you hope to see from this year’s ads? Most importantly, what is your prediction for the big game?

I know I am looking forward to watching Tom Brady hopefully take down the Seahawks and of course, the squeal of Budweiser’s “Puppy Love” commercial from last year. I hope you all enjoy the game and commercials on Sunday and stay safe!

As always, if you like what you read be social and share.

Football Fans Prepare for Weather: Super Bowl XLVIII

By: Kelsey Clark

As millions of football fans prepare for the biggest day of the year, they can’t help but have one word in the back of their mind. Snow. Although snow, ranks right up there with the words wind chill, below freezing and storm, it is a term that has been more and more on the minds of those attending, planning and working this year’s Super Bowl at MetLife Stadium in East Rutherford, N.J.  Will snow and freezing temperatures make it so Super Bowl Sunday is Super Bowl Saturday or even Super Bowl Friday? That is the underlying question, as this year’s game is the first to be played in an outdoor stadium located in an area which receives annual snowfall.

The National Football League (NFL) has mentioned it is prepared for anything regarding the weather for the day of the Super Bowl. According to USA Today, there are plans in place of how to clear snow quickly from the stadium, as well as how to maintain the field properly, among others. Although they obviously do not want to move the game, if conditions are too dangerous that could end up being the outcome. To aid with the cold weather, the stadium is offering fans “Warm Welcome” kits. According to the New York Daily News, these kits will be equipped with three pairs of hand warmers, commemorative Super Bowl ear muffs, a hand muffler, a ski gator, lip balm and tissues. Additionally, the security points fans enter will be in heated tents throughout the stadium.         

According to PR Daily, the average range for one ticket to this year’s Super Bowl is between 3,000 and 14,000 dollars. Of course that price does not include the cost of getting to the game, which could be problematic as it is the largest game of the year. Additionally, the ticket price leaves out other costs such as food, drinks, any souvenirs and warm gear to wear during the game.

Another cost that adds into the game day price experience is a place to stay. Although there are thousands of rooms available from the most expensive suites to small, sometimes smelly motel rooms, they come with a price. With all of these additional costs, the price to sit outside and freeze in potentially snowy conditions just is not every person’s idea of a good day.

However, those who are willing to pay, willing to gear up and sit to enjoy their favorite sport on its most important day, show true dedication to their teams and the sport in general. Although it may cost them an arm and a leg, attending the Super Bowl outside in New Jersey will be quite an experience. It will not only be a first for those attending, but also a first for the NFL.

As the days creep closer and closer to Super Bowl XLVIII, New Jersey and New York City transform into a football fan’s paradise, despite any frigid temperature. Everyone is preparing for the worst and expecting the best in terms of wintry conditions. With the support from the fans and the hard-working people of the area, the game will surely be one to remember.  For more information on game day logistics visit http://insidethehuddle.nynjsuperbowl.com/?p=398.

We welcome any and all comments. As always, if you like what you read be social and share.

Sources:

http://www.prdaily.com/Main/Articles/15972.aspx#

http://www.nydailynews.com/sports/football/nfl-prepares-warm-super-bowl-attendees-article-1.1517729

http://www.usatoday.com/story/sports/nfl/super/2014/01/22/super-bowl-xlviii-contingency-plan-weather-seahawks-broncos/4785757/