Tag Archives: Twitter

Red Nose Day – May 21, 2015

By: Dallas J. Short

Are you, your friends or your office participating in Red Nose Day?

Red Nose Day is a campaign dedicated to raising money for children and young people living in poverty by simply having fun and making people laugh. The inaugural Red Nose Day will be held in the U.S. on May 21, 2015. People across the country will come together to have fun and raise funds and awareness. The day’s events will culminate in a three-hour entertainment TV special on NBC featuring the country’s favorite comedians, musicians and Hollywood stars (you can check their website or social media for the long list or just tune in and be surprised.) The TV special will showcase top comedy and entertainment live and in pre-recorded segments, hosted by David Duchovny, Seth Meyers and Jane Krakowski. It will also highlight the issues for which Red Nose Day is fundraising. Viewers will be encouraged to make donations by phone and online. The monies received will be going to 12 charities working with children and young adults in the U.S. (where half of the money is going), Africa, Asia and Latin America.

This year’s Red Nose Day in the U.K. (March 13) raised over 121 million dollars so far and the number constantly increases with donations still pouring in. I’m guessing the U.S. donations will be a lot more.

#RedNoseDay is aimed at being a fun day. Yes, you will look like a clown, but it is for a great cause. This continues the trend of raising funds and awareness through doing ridiculous things. The Ice Bucket Challenge (ALS), dancing in adult underwear (Depend’s #Underawareness), and Color Runs (multiple organizations.) It might have already been coined, but it is what I refer to as #FUNdraisers.

Red noses have been available for purchase at Walgreens & Duane Reade stores across the country. You can locate a store near you here: http://www.walgreens.com/storelocator/find.jsp. A lot of locations are sold out, but keep looking or make one of your own. M&M’s has also partnered for the campaign.

About Red Nose Day: Red Nose Day was founded by Jane Tewson and Richard Curtis (writer and director of TV and films including Four Weddings and a Funeral, Notting Hill and Love Actually). Comic Relief UK launched on Christmas Day in 1985 with a live broadcast from a refugee camp in Sudan. It was created out of the firm belief that the power of mass media and high-profile celebrities can raise awareness of issues of poverty to change and save millions of lives. For more information or to make a donation online: http://www.rednoseday.org

If this event somehow snuck below your radar, hopefully now that you are aware, you will participate. It is never a bad day when you can have fun and help others.

Here are some ideas for this year and to help you plan better for next year’s: https://www.rednoseday.org/get-ideas

Have you held or been involved with a philanthropic event based around having fun? What are your thoughts on #FUNdraisers?

Let’s laugh and do good.

As always, I welcome your comments and if you like what you read, be social and share. I look forward to seeing lots of pictures of people with red noses.

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Building a Social Media Presence

By: MJ Pedone

As a professional trying to build your online brand or an entrepreneur starting or running your own business, this is what I would like to share with you about social media…you don’t need to do it all to do it well!

When marketing experts suggest brands create a presence on all the major platforms, which is somewhere around nine, and post content on them all several times a day, they’re not talking to you. There’s no way you’re going to be able to do that well.

Social media falls strongly into the “quality over quantity” category, especially if you’re a one-person shop and don’t have the resources to hire a social media manager. So if you’re trying to figure out how to stay on top of your social media game without making yourself crazy and keeping yourself relevant, here are four suggestions:

Plan First, Build Second

Many people rush to get their brands up on a bunch of social media platforms, only to find themselves completely overwhelmed with what to publish and when to publish it. To begin, pick one or two platforms and that’s it. Focus on figuring out how to grow a platform and once you’ve gotten that down, you can add more. To pick the right starter platforms, think about three things: where your audience is hanging out, which platforms you actually like using and which platforms support the kind of content you want to post. For example, if you were marketing your photography business, Pinterest would be the perfect platform to showcase your work, whereas Twitter may not be as effective.

Unless you’re already a pro on the platform, take a tutorial before you begin so you can get comfortable with creating a page, posting content, engaging followers and tracking your analytics. Having this knowledge will make the daily publishing and engaging feel less daunting.

Get Organized

I know many people out there cringe at the idea of an editorial calendar because of its rigidity, but this will help keep you on top of everything.

A well planned-out calendar will help you map out when you’ll be posting content, as well as where you’re getting that content. Are you writing it yourself? Curating it from other sites? Will you be-posting previous content? Once you have content regularly scheduled on your calendar, set reminders for yourself to post and engage throughout the day so you don’t get caught up with the rest of your day and forget to do this.

Leverage Your Content

While you don’t want to post the exact same content on every single platform, leveraging your best content across different platforms can seriously boost your social media efficiency. For example, if you write a blog every week, you can tweet the link to the blog on Twitter and post a related picture on Instagram and include a link to it in your caption. Now, instead of having to create three separate pieces of social media content, you’ve killed three birds with one stone.

Find Some Great Tools

When you’re working solo, you’re always fighting against time. There just doesn’t seem to be enough time in the day to successfully do your job and maintain an engaging presence on social media. The good news is, there are plenty of tools and apps that can help keep you on track. Inc. compiled a list of 60 of the best social media tools, like Hootsuite and Pocket. Most of the times, we look to experts and best practices to tell us how to engage with our community on social media. And while there’s a lot of great advice out there, if what they’re saying doesn’t resonate or doesn’t feel realistic to you, you’re never going to do it. People ask me all the time: How many times should I really be posting on my platforms? And my answer is: How many times can you realistically be posting on your platforms? Start there.

Social media, albeit time consuming, is a great way to garner brand awareness and potential business. Keep at it and don’t give up! As always, I welcome any and all comments and if you like what you read, be social and share.

Royal Baby Fever

By: Gina Mason

Hear ye, hear ye! Her Royal Highness Princess Charlotte Elizabeth Diana of Cambridge arrived last Saturday and as to be expected, the world is still buzzing about her grand entrance.  After much anticipation, the news of the little bundle of joy spread quickly and social media nearly exploded with the reveal that William and Kate gave birth to a beautiful baby girl.

As the #1 topic that was trending globally, people from all over the world joined in the conversation about the new princess. Here are some fun social media facts and stats about the #RoyalBaby’s arrival:

  • The tweet sent by @KensingtonRoyal announcing the birth, “Her Royal Highness The Duchess of Cambridge was safely delivered of a daughter at 8:34am” was retweeted 47,000 times and favorited 42,000 times.
  • Not only did the announcement garner over a million tweets, but the conversations peaked at 4,500 tweets per minute around 11:34am according to Twitter.
  • According to the DailyMail, “Hashtracking reveals that the majority of people posting about the baby were women (61%) and the highest proportion of tweets were surprisingly sent from the U.S. (23%).
  • The announcement of Princess Charlotte’s birth topped the arrival of her big brother as she received over 1 million #RoyalBaby tweets while Prince George’s birth generated only 900,000.
  • The tweet revealing the name, “The Duke and Duchess of Cambridge are delighted to announce that they have named their daughter Charlotte Elizabeth Diana” was shared and favorited more than 92,980 times.
  • More than 300,000 tweets mentioning ‘Charlotte’ were made following the name confirmation.

Not only were news outlets and people everywhere posting about the #RoyalBaby, but also a number of big brands took the opportunity to chime in the baby banter on social media.  Here are a few of my favorite tweets from big brands:

The @Disney Royal Babies gave Princess Charlotte a royal welcome with this fun video clip:

disney

@BritishAirways got creative when the Princess touched down:

BA

@Nissan got the royal chariot running:

nissan

@MLB reminded us that it has Royals babies too…

MLB

@CocaCola_GB shared the love with the Royal Family:

Coke

@PizzaHutUK even had a special delivery of its own:

Pizza Hut

I loved seeing all of the baby banter that has been going on and loved that many brands used this real-time event to engage their followers.  This is a great example of brands thinking outside of their “strictly promotional” box and coming up with creative ways to stay relevant in the conversation.

To see some additional brands that posted about the #RoyalBaby, check out this article on Buzzfeed: http://www.buzzfeed.com/tomphillips/hashtag-engagement#.anE85Vkqx

To see some brands that had a #RoyalFail, check out this Mashable article: http://mashable.com/2013/07/23/royal-baby-real-time-marketing-brands/

Did you join in the Twitter-chatter about the #RoyalBaby? What did you think of some of the brands that joined the baby conversation?

As always, if you like what you read be social and share.

Zero Dark Thirty: Step Away From Your Cell Phone

By: Dallas J. Short

The NBA Playoffs are back and I’m sure you are just as shocked as I am that my Philadelphia 76’ers somehow did not make the cut. While many are convinced this year’s champion will be from the Western Conference, that has not stopped one of the league’s best from continuing a tradition that has helped him #StriveForGreatness.

LeBron James is once again on his “Zero Dark Thirty” social shutdown. No phone, no Facebook (21.5 million), no Twitter (20.7 million), no Instagram (9.6 million), it’s radio silence from the 4-time MVP. He started this in 2012 postseason, one year after he and the Miami Heat lost to the Dallas Mavericks in the NBA Finals. He says he only needs to talk to his family and his teammates. He’s locked in and focused on bringing the trophy home to Ohio.

Forbes.com has an article “30 Reasons to do a Digital Detox” and #19 “because it’s a challenge” is also one of the reasons LeBron gave. I’m sure King James’ bigger reason is to avoid distractions, trolls and negative comments, but who doesn’t love a good challenge every now and then.

Though I probably have as much chance of getting an NBA Championship ring as my Sixers do, I think a digital detox can be beneficial for anyone. That break free moment of ceremoniously throwing your phone into the ocean, taking a deep breath and inhaling the beauty of the world around you. At least, that’s how I picture it in my head. In reality, I make deals with myself. “I’ll only use my phone as an alarm clock.” “I’ll only reply to texts.” “I’ll just check it for e-mails.” “I’ll do it next weekend.” There always seems to be something that stops the disconnect. We focus on captioning the moment instead of capturing it. LeBron’s won back to back championships and continues to make the finals, so it’s definitely working for him. The super busy, super productive and super successful Arianna Huffington is also big on digital detoxes.

Here are a few other reasons Forbes listed on why to do a digital detox.

  • To give your brain a break from digital processing. Information overload is a serious issue. Recharging is healthy.
  • To see things clearly, make better decisions, and find a more productive way to do things when you return.
  • Once you switch off, time seems plentiful (compared to the version we tend to race against most days).
  • To have in-depth conversations that meander and make you think and bring up questions that aren’t answered by the Internet.
  • You’ll carve out space to think deeply, connect to yourself, and connect to the people around you.

So let’s do it this weekend. I’m in and up for the challenge.

Are you addicted to your smartphone and social media? Have you ever tried a digital detox?

As always, I welcome or comments and if you like what you read, be social and share.

Hey, I’m Here! 10 Tips for Live-Tweeting

By: Dallas J. Short

YourDictionary.com defines live-tweeting as “posting on Twitter during an event in an ongoing way,” while that seems basic enough, there is much more to it than that. Live-tweeting gives your live event a life in the digital world. It expands the reach of your event and allows attendees and non-attendees to both be involved and engage with you. I’m a fan of live-tweeting, both at our own events and also following along with sporting events and television shows. Here are ten tips I came up with that could help you with live-tweeting from your next event.

1) Pound it! The #Hashtag is key, it will be the way people follow along and helps stream the information. Pick a short and applicable hashtag and make sure you let people know what it is. When you promote the event beforehand, include the hashtag, so people who cannot make it know they can still follow along. You need to promote the hashtag heavily the day of the event and you should have the hashtag on promo materials around the event as well. You want others engaging, adding to and using it as well. Every live-tweet you send about the event should include this hashtag.

2) Solo mission! It will be most effective if you have only one person tweeting from the event. It helps define the voice of the live-tweets and gives it a personality. You do not want a lot of people from your organization tweeting from the account, it will seem disorganized, all over the place and hard to follow. One person handling it right gives it more life.

3) Sharing is caring! Tweet out pictures and videos during the event. You want people to see what they are missing, without making them feel left out. Yes, you want photos of the layout, what’s going on, speakers and celebrities in attendance. You also want to include people attending, be sure to tag @ them as well. They will more likely be faster to tweet, favorite, retweet and will include the hashtag, helping your event’s live-tweeting presence grow.

4) Insider info! Including behind the scenes looks and tweets not only makes non-attendees feel like they’re “in the know” and receiving exclusive information. It also gives attendees a reason to follow along with the live-tweeting, because they are already aware of what is going on in front of their eyes and you are basically taking them backstage and behind the velvet rope.

5) Live in the moment! You and your event have a purpose, a mission and a message you want to get out there. This message should be pushed before the event, at the event and after the event. However, this message should only be sprinkled throughout your live-tweeting. You do not want to appear robotic, people follow live-tweeting like they are there hanging out with a friend. If your friend just kept repeating themselves all day, you would look for a way to ditch them. Don’t get ditched. I would suggest you have those “mission/message” tweets scheduled already (Hootsuite, etc.,) so the person live-tweeting can focus on the live event conversation and not get distracted by making sure they hit the certain number of “required” purpose messaging.

6) Don’t drop the ball! If the conversation and engagement are flowing, there is not a limit on live-tweeting. Keep it going and keep it growing, the more the merrier. If it is not flowing, you do need to make sure you are not pushing the issue. Having some slow moments or downtime is not the end of the world. You should never just stop live-tweeting though. Finish out the event. Do not make people wonder why it stopped? What went wrong? If someone was not there and searches the hashtag after the event and it just goes silent, it will raise red flags and could prevent people from attending in the future, if they perceived the quietness as an unsuccessful event. Give it your all, start to end.

7) Tune in, tune out! If you end up with a heckler or someone who is going out of their way to bash your event for no reason, ignore them. Do not waste your tweets sending out dislike or negative feelings. If someone has a concern or an issue it is alright to address that to clear up a problem or confusion. The majority of people are following your tweets and using your hashtag like they are tuning into their favorite television program and they want to be involved. They care about what is going on and what you are sharing with them. They do not want to follow a hashtag thread that looks like a bad, bickering reality show and miss out on the fun and happenings of the actual event.

8) Respond, react! You might not be able to follow the entire hashtag thread of what others at the event are saying, some of it might not even need you to respond, and it will just be people using your hashtag. Do look for questions that you can answer, positive interactions to favorite and retweet. Tweet at and acknowledge them. Making people feel involved and valued is key to the live-tweeting success. I would also suggest asking some type of questions (that relate to the event) to increase engagement and conversation. If something happens at the event, react to it, but there is a great chance that others will be reacting (and with the hashtag) as well.

9) The show’s not over! After the event, go back and follow up on any important questions and comments you might have missed from people during the live-tweeting. People understand that things get busy and chaotic, but making sure people feel appreciated and their comments did not slip through the cracks (after the event) will show them you do care. Go back through your own posts and see what received the most comments, the most favorites, the most retweets and also look at which ones didn’t. Keep that in mind when live-tweeting at your next event to be even more effective and engaging.

10) Try Again! You could have a great event, full of great people, great fun, everything’s great, except your live-tweeting never caught on. It is ok, sometimes an approach just will not catch on. Do not give up, try live-tweeting again at your next event and figure out new attempts that might work for your crowd. There is not a cookie-cutter way for everyone, you will need to know your audience and tailor your tweeting to have them interested. If you have an event where live-tweeting took off, it is not automatic that your next one will too. Stay focused and keep trying. More times than not though, live-tweeting leads to higher engagement and followers.
There is always the chance live-tweeting is not appropriate or will not benefit your event. There is a chance that you would have better results if you tweeted more from a news reporter/journalist point, as opposed to being a fun, event-goer. Know your audience, trial and error, live and learn. I hope these tips can help you out with your future live-tweeting and always remember to charge your phone and have an extra battery.

As always, I welcome any and all comments and if you like what you read be social and share.

The Elite 8: Top Tips to Get Retweeted

By: Dallas J. Short

The game’s on, but there’s work to do. The struggle is that a lot of America has been going through the past week or so. So much of our office talks involve sports and social media. I was recently reading Krista Bunskoek’s article for Wishpond “52 Methods: How to Get Your Tweets Retweeted,” but caught up in the spirit of March Madness, I figured I’d narrow it down to my Elite 8 and share them with you.

• Keep the content about you and your products to a minimum – Yes, you’re on Twitter for business purposes, and you want to market yourself. But, truth be told, your Followers don’t really care that much about you and your products. Make your Twitter content about related stuff, and cleverly add in your company content.
• Focus on engaging your customer – As above, you are tweeting to connect with your market, not talk about you. Tweet like you actually want to get to know your customers better – engage with those who Follow you.
• Create interesting, witty content – Try to tweet out interesting stuff, and if you have the skills, make it witty and likeable. If people like your Tweet, they’re going to share it.
• Think about your audience – Don’t blindly tweet stuff. Be intentional about actually wanting to interact with your followers, and other twitter users.
• Tweet with your personality – Add character to your tweets. People want to connect with people online. Include a bit of realness in your tweets by mentioning something quirky or specific you like to do.
• Use quotes – Quotes are a great way to connect with your market, and get retweeted. Include a few quotes in your weekly schedule. Use stuff that inspires, makes you happy, or makes you think.
• Keep your tweets cool – Don’t beg for a retweet, or send out spammy messages. This is huge turn off, and you won’t accomplish your goals. Like this example, of a tweeter jumping on the Oreo Royal Baby wave by begging for more followers. Ok, it might be kind of cute, but a little too obvious and spammy for most.
• Be real, and have fun!

Being retweeted is a great way to be acknowledged by others, make sure you acknowledge others as well. With the lifespan of a tweet being 18mins to 48hrs (depending on who you ask), retweets help you stay active and “alive” longer on Twitter and, ultimately, it (retweets) connects more people to each other.

I’m a big believer in personality, voice and fun (if appropriate) when it comes to engagement with social media, which is how I narrowed down the tip tourney to my Elite 8, hopefully leaving no one upset.

You can read the entire Wishpond article, full of amazing and effective tips, here: http://blog.wishpond.com/post/56542607344/52-methods-how-to-get-your-tweets-retweeted
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